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Summer Fridays Are Disappearing — But is it a Fair Trade?

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Summer Fridays Are Disappearing — But is it a Fair Trade?

It’s the end of an era for the beloved Summer Friday. Once a rising perk, the number of North American workers enjoying early Friday finishes has dropped from 55% in 2019 to just 11% today. Why? Hybrid work culture may be the culprit. With many employees already working from home on Fridays, companies seem to think that flexibility is being delivered — even if it means you're still glued to your laptop at 4:59 p.m.

But not everyone agrees that remote work and time off are interchangeable. Experts warn that blurring the line between “flexible” and “off” may backfire, especially in a time when burnout is rampant and work-life boundaries are more important than ever. Being home doesn’t always mean being free.

Still, some companies are holding on to the tradition. At Jellyfish, a marketing tech firm, Summer Fridays are alive and well — encouraging employees to log off at 2 p.m. Whether you use that time for a passion project or just an early happy hour is up to you. The message is simple: high-performing teams deserve real breaks, not just the illusion of one.

Disclosure: This list is intended as an informational resource and is based on independent research and publicly available information. It does not imply that these businesses are the absolute best in their category.
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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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