Latest Marketing Articles

How Strong Branding Principles Can Elevate Thought Leadership Content

In today’s competitive landscape, businesses and professionals alike are constantly vying for attention and recognition. One of the most effective ways to achieve this is through thought leadership content. But what makes a piece of thought leadership stand out? How can brands ensure that their message resonates not only with their audience but also solidifies their authority in the industry? The answer lies in strong branding principles. When executed correctly, branding can turn ordinary content into compelling, influential thought leadership that both informs and engages.

The hidden productivity boost in SoftOrbits’ batch image editing tools

SoftOrbits’ image editing solutions help businesses save time and increase productivity — here’s how.

• Marketing

2025 Marketing Fails: 10 Brand Campaigns That Went Viral for All the Wrong Reasons

From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads 2025 delivered—marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.

4 prominent digital buyer trends that distinguish successful from learning businesses this year

E-commerce is a vital component in global retail and has been evolving at a rapid pace. Everyone can take part in the trend, as everything happens online. One can sell or buy online with just a click and receive services, products, or money instantly. This flexibility and ease of action make engaging with e-commerce irresistible. According to stats, retail digital commerce sales could surpass $4.3BN globally, and the figure is only bound to rise in the years to come. Clearly, it’s a full-scale, appealing and rewarding trend that missing out on just because would make no sense.

Best Top-Up Platform in 2025: Fast, Affordable, and Safe Choices for Gamers

When it comes to enhancing your gaming experience, choosing the best top-up platform can make all the difference. In 2025, players expect not only competitive prices but also secure transactions, lightning-fast delivery, and a seamless user experience. Whether you’re buying in-game currency for your favorite RPG or topping up premium passes for your mobile game, the right platform ensures you get more value for your money while protecting your personal and financial information.

How Strong Branding and Clear English Go Hand in Hand in Global Marketing

Learn how strong branding and clear English work together to build trust, boost visibility, and connect with global audiences in modern marketing.

• Marketing

Beyoncé x Levi’s Campaign: The Strategy Behind a Culture-Shifting Denim Moment

Go inside the Beyoncé x Levi’s moment: how the Beyoncé and Levi’s campaign turned music into marketing, a cinematic “Denim Cowboy” film into shoppable denim, and Beyoncé for Levi’s into a culture driver. Strategy, product, timeline, and why this Beyoncé Levi’s collaboration worked. Get the playbook.

Why Paystub Makers Are Essential for Tax Season

Tax season tends to be stressful and arduous for many individuals and businesses. Accurate documentation is critical here, particularly when using pay stubs. These pillars of financial records ensure accurate reporting and provide a level of confidence. This post explores why pay stub makers are such vital tools at tax time.

EssayBot Isn’t Just a Shortcut: How Students Are Rethinking Academic Writing With AI

AI isn’t just a thing of the future anymore. It’s already changing how students write. One tool leading the way is EssayBot (a site that creates essay content from just a few prompts). But why are so many students using it? And what could go wrong?

How Shopify Stores Use Animation to Increase Conversions

Learn how Shopify stores use animation to increase conversions by guiding attention, building trust, and creating a smoother journey from product to purchase.

Create more, compromise less: the new standard in branded videos

There’s no shortage of demand for video content. Whether it’s YouTube shorts, social reels, or product explainers, video has become the sharpest edge in any brand’s content strategy. But as brands scale their output across platforms, markets, and creators, a new challenge emerges: how do you keep the quality high when your volume increases?For creative teams, it’s the ultimate balancing act—producing more without losing the precision, voice, and visual integrity that made the brand stand out in the first place.Let’s explore how to scale branded video content without compromising on what matters most.

• Events

TIFF 2025: Full Festival Beginner Guide for Dates, Tickets, Lineup, Red Carpets

Plan TIFF 2025 with confirmed dates schedule ticket info lineup highlights red carpet events industry sessions and awards. Your Toronto International Film Festival guide.

• Marketing

Khloud by Khloé Kardashian Marketing: The Playbook Behind the Protein Popcorn

Discover how Khloud by Khloé Kardashian blends celebrity influence with better-for-you snacking. This protein popcorn brand offers 7g protein per serving, clean ingredients, and three craveable flavors, backed by smart retail, influencer, and founder-led marketing strategies.

• Business

How Beyoncé Made Cowboy Carter The Record Breaking Country Tour

Deep dive on Beyoncé Cowboy Carter Tour marketing strategy and tour promotion that drove record ticket sales, viral moments, merch demand, and the highest grossing country tour.

The Secret to a Standout Resume: Insights from Expert CV Writers

Have you ever wondered why some resumes stand out while others get overlooked? In a competitive job market, a well-crafted CV is more than just a list of qualifications; it’s your first impression. Employers scan through dozens of applications, and without a polished, tailored resume, even the most talented candidates can be missed.

• Entertainment

2000s Brands That Are Popular Again: Y2K Revival

Y2K is back—explore the 2000s brands that are popular again in 2025. From iconic 2000s brands like Von Dutch and Baby Phat to the best 2000s brands today like Crocs and Diesel, discover how nostalgia, celebrity collabs, and Gen Z are fueling the ultimate comeback.

• Marketing

How Poppi’s 2025 Marketing Turned Soda into a Lifestyle Brand

Explore Poppi's marketing strategy in 2025, from influencer partnerships with Post Malone and Alix Earle to bold branding and digital-first activations that fueled Poppi’s billion-dollar success. 

• Entertainment

Richest TikTokers in 2025: Ranking the Most Powerful Creators in Business

Discover the richest TikTokers in 2025 ranked by business success, brand deals, and income—not just follower counts. Meet the TikTok creators building real wealth. The richest TikTok creators today have proven that long-term influence comes from smart business decisions and diversified income—not just a big audience.

• Marketing

Budweiser History and Marketing Strategy: The King of Beers' Empire

Explore Budweiser's history and Budweiser marketing strategy to understand how this iconic American beer became a global success through storytelling and legacy branding. Budweiser has been brewing America’s beer legacy since 1876.

• Business

Genius of 818 Tequila’s Marketing Strategy: Kendall Jenner’s Tequila Empire

Discover the creative marketing strategy behind Kendall Jenner’s 818 Tequila, from viral influencer campaigns to luxury brand partnerships with Chris Stapleton and Leset. Explore how 818 Tequila marketing turned a celebrity brand into a cultural lifestyle phenomenon.

Beyond Translation: How App Store Localization Services Create Brand Relevance

Expanding an app into international markets is no longer just a growth tactic—it’s a necessity. But going global takes more than swapping out English for another language. It takes thoughtful adaptation that makes your app feel truly local. That’s where app store localization services come into play, turning generic translations into powerful, market-ready experiences.

Corporate Video Production Best Practices: From Concept to Post-Production

Corporate videos are now essential tools for clear business communication. They explain complex topics faster than text, capture attention longer, and help build trust with audiences. Whether you aim to promote a product, onboard employees, or tell a brand story, a video allows your message to reach viewers in a direct, engaging way.

• Business

Best Celebrity Skincare Brands 2025: Glow Like Hollywood

Explore the best celebrity skincare brands that are redefining beauty with clean ingredients, star power, and glowing results. From Rhode to Goop, these Hollywood-fueled skincare lines deliver luxe formulas and cult followings for every skin type.

Want to Check Your Mental Health? Try Apps to Understand Yourself

Curious how to check mental health without therapy? Learn how mental health apps guide you through self-awareness, growth, and daily support.