2000s Brands That Are Popular Again: Y2K Revival

In 2025, the nostalgia wave keeps delivering. We're seeing a vibrant resurgence of 2000s brands that are popular again, with original fans and new audiences alike embracing their Y2K vibes. These iconic 2000s brands—once ruling mall fashion, hip-hop culture, and celebrity style—are now reimagined for today. From velour tracksuits and rhinestones to low-rise jeans and chunky clogs, these are the best 2000s brands today, back in cultural rotation, making bold drops, collabs, and runway moments.

1. Juicy Couture

Once the velvet-clad uniform of Paris Hilton and Jennifer Lopez, Juicy Couture has made a full-throttle comeback. Today it’s a cornerstone of ‘effortless glam’, with celebrity fans like Kim Kardashian donning their velour again and high-profile collaborations making headlines. Juicy has even released a grown-up perfume, Just Moi, blending amber, vanilla, and gourmand florals that recall its luxurious roots with modern refinement. The brand recently unveiled a Juicy X Crocs drop, featuring rhinestone-studded clogs and logo charms— a perfect blend of comfort and sparkle that’s capturing Gen Z’s attention. Undoubtedly, this is one of the best 2000s brands thriving in today's Y2K revival thanks to savvy collaborations, fragrance lines, and return-to-origin velvet vibes.

• Celebrity fans like Kim Kardashian and Paris Hilton helped revive the brand
  
  
• Recent drops like Juicy x Crocs show its relevance among Gen Z
  

2. Apple Bottom Jeans

Once immortalized in hip-hop lyrics and curves-loving denim, Apple Bottom Jeans got an electrifying reboot with a capsule collection by Latto. In celebration of her album anniversary, Latto dropped a 16-piece collection riffing on iconic 2000s styles—think cheetah-print pants, brown velour sets, and OG mid-rise skinny jeans with luxe embroidery. This drop isn’t just about nostalgia—it’s an affirmation of Apple Bottoms’ place in modern wardrobes, blending Latto’s bold energy with boutique Y2K flair. It's a clear example of how the best 2000s clothing brands today reinvent by bringing back the shapes we loved, now elevated by current artists.

• Latto's 2025 collab revived interest in Apple Bottom’s iconic styles
  
  
• Focused on body positivity and 2000s glam with a modern twist
  

3. Baby Phat

Kimora Lee Simmons’s Baby Phat was a hyper-feminine streetwear staple, worn by icons like Lil’ Kim, Missy Elliott, Alicia Keys, and Paris Hilton. After a decade-long hiatus, the brand rebooted with new collections, pastels, velour, and cargo skirts brought back by her daughters’ creative vision. Fans are loving the updated baby tees and rhinestone cat logos reimagined for 2025, in recent years the brand has collabed with Puma and Forever 21. Baby Phat’s renaissance is a heartfelt revival of maximalism and empowerment, rooted in cultural legacy and refreshed with today’s softer palettes and body-positive spirit. That balance firmly places Baby Phat among the iconic 2000s brands making the biggest comeback.

• Original fans and a new generation embrace Baby Phat's return
  
  
• Kimora Lee Simmons and her daughters are leading the relaunch
  

4. Von Dutch

The king of trucker caps in the early aughts is enjoying revived popularity as Von Dutch re-embraces its oversaturated-era aesthetic with fresh streetwear nods. Once sported by celebrities like Ashton Kutcher, it's now reappearing as ironic-chic headwear on TikTok trends. It’s the kind of comeback where the fashion’s credit is flipping—what was once cringe can now be cool again if worn with confidence or humor. Von Dutch may now feel nostalgic and playful, but it’s undeniably one of the best 2000s brands today, especially for Gen Z’s ironic nostalgia.

• Worn by early 2000s stars like Ashton Kutcher and Paris Hilton
  
  
• Now thrives in streetwear and meme culture among younger consumers
  

5. Diesel

Diesel never fully left the scene, but its signature distressed and low-rise denim look has been rediscovered in a Y2K-refined way. Today’s Diesel is headline-grabbing again, balancing vintage edge with runway-level tailoring. High-visibility fashion campaigns and street style keep it relevant among denim lovers. This resurgence shows that Diesel belongs among the best 2000s clothing brands that are popular again, especially with fashion influencers and celebrities bringing back iconic looks.

• Frequently worn by Bella Hadid and runway models embracing Y2K denim
  
  
• Diesel's aesthetic balances vintage edge with high fashion execution
  

6. Ed Hardy

At its peak, Ed Hardy was all about tattoo graphics, rhinestones, and maximalist prints—a brand once oversaturated quickly faded. Now, it returns ironically and authentically, vintage tees are trending, and stylists are turning old-school skulls into fresh layering pieces. Its ironic status and retro charm makes Ed Hardy an emblem of how iconic 2000s brands can be reclaimed for modern wardrobes—where wearing something so over-the-top becomes its own cool statement.

• Once seen on stars like Britney Spears and Justin Timberlake
  
  
• Reclaimed as edgy vintage fashion with a rebellious attitude
  

7. Blumarine

Less ubiquitous in the U.S., Blumarine was always a darling of runway Y2K style—pastels, lace, butterflies, and hyper-feminine design. In 2025, the brand is experiencing a revival through fashion shows and street style, resonating with Gen Z's romantic and romanticized aesthetic. Its signature delicate details represent the softer side of the Y2K revival, making Blumarine one of the best 2000s brands today for those craving elevated feminine artistry again.

• Popular with early 2000s icons like Lindsay Lohan and Mischa Barton
  
  
• Now a go-to for romantic, hyper-feminine aesthetics on TikTok and IG
  

8. Crocs

From practical to haute statement—Crocs’ rise into fashion legitimacy is one of the most unexpected comebacks. Influencer wardrobes now include rhinestone-studded, collaboration-forward Crocs, including recent Juicy Couture versions with sparkle and charm vibes. What was once considered tacky is now trendy—proof that comfort and kitsch can coexist with cool. Crocs is one of the best 2000s brands that are popular again because it combines real utility with heightened retro swagger.

• Once worn by chefs and nurses, now embraced by celebs like Post Malone and Justin Bieber
  
  
• Revived through smart collaborations and bold limited drops
  

9. Abercrombie & Fitch

Once the mall’s emblem of East-Coast elite shopping, Abercrombie & Fitch has repositioned itself as modern, inclusive, and design-forward. Gone are the bare-chested models—in its place are smart basics, muted tones, and inclusive sizing. The brand’s self-awareness and updated silhouette help it resonate with younger shoppers. It's a textbook example of how 2000s brands that are popular again can evolve meaningfully while maintaining brand DNA.

• Former go-to for stars like Taylor Swift and Channing Tatum
  
  
• Now earns praise for its clean design and inclusivity-first branding
  

10. 7 For All Mankind

Once defining premium denim, 7 For All Mankind is making a low-key return with fits and washes that feel like early-2000s luxury without nostalgia kitsch. Celebs and stylists are re-embracing its iconic flattering jeans, and brand collaborations are reintroducing its classic feel to today’s denim market. By offering timeless silhouettes with Y2K undertones, 7 For All Mankind stands among the best 2000s brands that are popular again for those craving upgraded nostalgia.

• Once loved by celebs like Cameron Diaz and Jessica Alba
  
  
• Recently seen on style influencers reviving minimalist denim trends
  

Y2K Brands Done Right

The real winners among 2000s brands that are popular again are the ones balancing nostalgia with innovation. These labels—Juicy, Baby Phat, Apple Bottoms and others—remind us that good design, cultural charisma, and smart collabs never fade. In 2025, they stand renewed, loved not just for a throwback vibe but because they’ve been refashioned with purpose, inclusivity, and style that endures.

• These brands have embraced both their history and their future
  
  
• The Y2K comeback continues to dominate fashion in 2025