Richest TikTokers in 2025: Ranking the Most Powerful Creators in Business

Being one of the richest TikTokers in 2025 isn’t about going viral once—it’s about building something that lasts. While many creators chase likes, these individuals have turned content into companies, trends into trademarks, and followers into consumers. The richest TikTok creators today have proven that long-term influence comes from smart business decisions and diversified income—not just a big audience.

1. MrBeast Net Worth: ~$1 Billion

MrBeast (Jimmy Donaldson) tops the list of the richest TikTokers thanks to an empire that extends far beyond social media. He’s turned attention into action, building multimillion-dollar brands like Feastables and Beast Burger, each of which generates serious recurring revenue. While his TikTok presence is strong, it’s just one piece of a much larger business machine that includes brand equity, licensing, and viral philanthropy.

• Business ventures include Feastables snacks, Beast Burger, and merchandising
  
  
• Built a $1B+ empire from content, products, and innovation
  

2. Dwayne “The Rock” Johnson Net Worth: ~$800 Million

Dwayne “The Rock” Johnson may be best known for movies and wrestling, but his TikTok presence keeps his massive brand top of mind with younger audiences. He promotes his tequila company, wellness ventures, and upcoming projects seamlessly across platforms. While he isn’t a traditional TikTok star, his use of the platform to support his many business interests secures his position among the richest TikTok creators.

• Wealth built through tequila, fitness brands, and global licensing deals
  
  
• Estimated net worth around $800M; TikTok is one of many brand platforms
  

3. Charli D’Amelio Net Worth: ~$45 Million

Charli D’Amelio rose to fame with simple dance videos, but she quickly pivoted into big business. With her family, she co-founded D’Amelio Brands, which includes skincare, footwear, and snacks, and she’s backed by a personal venture capital initiative. Her ability to stay relevant and profitable makes her one of the richest TikTokers, despite newer creators entering the scene.

• Co-founder of D’Amelio Brands, with equity in fashion and CPG companies
  
  
• Net worth around $45M; diversified across consumer markets
  

4. Khaby Lame Net Worth: ~$30 Million

Khaby Lame became globally known for his wordless humor that breaks language barriers—and brands love him for it. He earns big with endorsements from international fashion houses, mobile companies, and even automakers. His ability to connect with audiences worldwide makes him not only viral but incredibly bankable, securing his spot among the richest TikTok creators.

• Generates revenue from global brand deals and licensing
  
  
• Estimated net worth around $30M; monetized viral appeal
  

5. Addison Rae Net Worth: ~$25 Million

Addison Rae used her platform to launch herself into Hollywood, becoming a global pop star with girls like Diet Pepsi and Fame is a Gun. She’s appeared on red carpets, music videos, and fashion campaigns, showing her ability to blend influencer status with celebrity-level business strategy. She’s one of the richest TikTokers because she treats her personal brand like a company.

• Built Item Beauty and pursued acting and fashion endorsements
  
  
• Addison Rae’s net worth around $25M; spanning multiple industries
  

6. James Charles Net Worth: ~$22 Million

James Charles leveraged his TikTok beauty content into a thriving empire built on makeup launches, sponsored tutorials, and collaborative brand lines. His audience is loyal, his content consistently hits, and his business decisions are calculated for maximum ROI. He stands out among the richest TikTok creators because of his direct influence on consumer purchases.

• Creator of makeup products and brand partnerships across beauty
  
  
• James Charles’ net worth is around $22M; beauty meets entrepreneurship
  

7. Zach King Net Worth: ~$13 Million

Zach King brings magic to TikTok with mind-blowing visual illusions and clever editing tricks that appeal to all ages. His ability to turn his videos into sponsored experiences and long-term licensing partnerships shows just how valuable his content has become. He’s earned his spot among the richest TikTokers by combining creativity with commercial savvy.

• Monetizes through content licensing and brand production deals
  
  
• Net worth around $13M; built on creative content entrepreneurship
  

8. Bella Poarch Net Worth: ~$16 Million

Bella Poarch started with lip-sync videos, but quickly evolved into a music artist and merchandise powerhouse. Her audience loyalty translates into high engagement and strong sales across every platform she touches. She’s one of the richest TikTok creators because she’s built a brand that feels both personal and marketable.

• Earns through music, merchandise, and high-earning sponsorships
  
  
• Estimated net worth around $16M; music-powered monetization
  

9. Livvy Dunne Net Worth: ~$9.5 Million

Livvy Dunne blends athletics and influencing better than anyone. As a standout college gymnast, she capitalizes on name-image-likeness sponsorships, landing major deals with activewear, beauty, and fitness brands. Her approach to brand building shows why she’s not just popular—she’s profitable, placing her among the richest TikTokers in sports and lifestyle.

• Combines NCAA sports influence with creator deals and brand equity
  
  
• Net worth estimated at $9.5M; fastest-growing sports influencer on TikTok
  

10. Alix Earle Net Worth: ~$8 Million

Alix Earle is the ultimate example of influence-to-income done right. With her podcast, high-end sponsorships, brand investments, and viral “get ready with me” content, she’s turned relatability into revenue. Alix is one of the fastest-rising richest TikTok creators, and her empire is still just getting started.

• High-paying sponsorships, podcast deals, and product investments
  
  
• Alix Earle’s Net worth is around $8M; influencer-first, CEO-in-the-making
  

Final Thoughts: The Future of Creator Wealth

The richest TikTokers in 2025 aren’t just making content—they’re making moves. They understand brand equity, audience psychology, and product ownership. These richest TikTok creators are changing the definition of what it means to be an influencer, proving that with the right vision, a phone and an audience can build generational wealth.

FAQ

Who is the richest TikToker in 2025?

MrBeast leads with an estimated net worth of $1 billion due to his businesses like Feastables and Beast Burger.

Is Alix Earle one of the richest TikTok creators?

Yes—her partnerships, podcast, and investments give her an estimated net worth of $8 million.

How do TikTok creators earn real money?

Through brand deals, equity stakes, product launches, licensing, and cross-platform monetization.

Do all the richest TikTokers have the most followers?

No—some creators earn far more with smaller followings because of better monetization strategies.

What business does Charli D’Amelio own?

Charli co-owns D’Amelio Brands and invests in fashion, snacks, and tech.

Is Livvy Dunne a TikToker or an athlete?

Both—she’s an NCAA gymnast and one of the highest-paid influencer-athletes on TikTok.