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Latest Marketing Articles

The Last Of Us: A Look At The Marketing Challenges

How did HBO's marketing team, led by Emily Giannusa, vice-president of marketing, captivate both existing fans and new audiences? Let's explore their innovative strategies and tactics that have turned "The Last of Us" into a global sensation.

 min read

The Magic of Spotify's AI: Creating Your Ideal Soundtrack

Spotify's AI-DJ feature takes things to the next level, providing users with insightful facts about the music, artists, and genres they're listening to. And how do they do it? By leveraging OpenAI's powerful AI models - yes, the same company that brought you DALL-E 2 and ChatGPT.

 min read

The Viral Sensation of Mustard and Ketchup Ice Cream

The Canadian National Exhibition (CNE) has done it again - pushing the limits of what we thought was possible with their outrageous and zany food offerings. We're talking about the infamous ketchup and mustard soft serve ice cream.

 min read

Reese’s Cup's New Advertisement is Inspired by LeBron James’ Meme

During the 2020 NBA Playoffs, the infamous meme comparing LeBron’s bald spot to the Reese’s Cup went viral. Reese’s recently decided to create an ad campaign playing on this meme where the wrapper has chocolate and peanut remains, similar to the speckled appearance of the NBA player’s bald spot.

 min read

Coca-Cola vs. PepsiCo: Which One Has the Best Marketing Strategy

Dive into the storied rivalry between Coca-Cola and PepsiCo, two beverage powerhouses that have defined the global soda market with bold campaigns and ever-evolving product lines. From iconic commercials to modern wellness trends, see how these titans continuously adapt their strategies to stay top-of-mind for generations of consumers.

6 min read

Coachella 2024: A Look at Marketing Strategies & The Lineup

The Coachella 2024 lineup features a diverse range of artists, including well-known names like Lana Del Rey and up-and-coming talents like Blxst. Coachella 2024, with its lineup, serves as a prime example of effective marketing strategies in the entertainment industry.

5 min read

Wimbledon Marketing Strategies In 2024

Wimbledon, the most prestigious tennis tournament, is a great example of how tradition and new ideas can work together. For more than one hundred years, its perfect lawns, famous players, and unmatched prestige have captivated people all over the world.

3 min read

GAP’s Marketing Strategies That Made It Popular Again Among Gen Z

Gap Inc., an iconic American multinational fashion brand, has a rich history spanning over five decades, marked by innovation, resilience, and adaptability. Founded in 1969 by Donald and Doris Fisher, Gap emerged as a pioneer in the retail industry, initially focusing on providing a wide selection of jeans and casual wear to cater to the counterculture of the late 1960s and early 1970s.

5 min read

The Return of Abercrombie & Fitch and the Marketing Lessons It Teaches Us

An iconic American retailer that specializes in casual wear, Abercrombie & Fitch, has travelled a turbulent path filled with significant changes and difficulties. Founded in 1892 by David T. Abercrombie and Ezra Fitch as an upscale sporting goods and outdoor apparel store in New York City, the company initially thrived catering to hunters and outdoor enthusiasts.

5 min read

An Analysis Of The Rise and Fall of The Body Shop, Its Rebranding, and Marketing Strategies

The Body Shop, once praised for its moral stance and pioneering spirit in the beauty industry, has experienced a difficult journey characterized by a financial decline, strategic rebranding, and evolving marketing strategies. Here, we analyze The Body Shop's demise, rebranding efforts, and evolution of marketing strategy in light of changing consumer tastes and ownership dynamics.

4 min read

A Comprehensive Overview of Quickbooks Marketing Strategies

QuickBooks, developed by Intuit, stands as a cornerstone in the realm of accounting software, offering comprehensive solutions for small and medium-sized businesses (SMBs) worldwide. At its core, QuickBooks serves as a powerful financial management tool, aiding businesses in streamlining their accounting processes, managing expenses, tracking income, and generating financial reports.

3 min read

Gatorade Now Sells Water - This Is Gatorade Water’s Marketing Strategy

Gatorade, a well-known sports drink brand owned by PepsiCo, has recently released Gatorade Water, its first product in the water market. In order to meet the growing demand for functional water, this move is a smart way for the brand to grow its product line. Gatorade Water is not flavoured like its neon-bright sports drinks, but it looks and feels like regular water.

3 min read

12 Remarketing Tips That Will Help You Stay on Your Customers’ Minds in 2024

Remarketing serves as a crucial component in modern marketing strategies, aiming to re-engage potential customers who have previously interacted with a brand's website or products. This process becomes pivotal when leads show initial interest but fail to convert, presenting an opportunity to recapture their attention and drive conversions.

5 min read

Heineken's Marketing Strategies Fuels The Non-Alcoholic Beer Market Amid Changing Tastes

The non-alcoholic beer market has experienced remarkable growth over the past decade, outpacing the broader beer market with a staggering 90% increase in sales. About half of Americans say they want to drink less alcohol for health reasons, which is what caused this rise. Furthermore, people are actively looking for new drink options in places like the Middle East, where strict alcohol laws are in place.

3 min read

An Overview Of ASOS’s Marketing Strategies

ASOS, the online fashion and cosmetics retailer, has carved its path to success through its digital marketing strategies, propelling itself to the position of the world's fourth-largest online fashion store by revenue, with net online sales exceeding 3.5 billion in revenues in 2023.

6 min read

A 2024 Overview Of The Formula One Marketing Strategy

Formula 1 has a long history that goes back to the early 1900s. It is often called the best motorsport racing series. Emerging from the racing circuits of Europe in the 1920s and 1930s, Formula 1 evolved into a global phenomenon under the governance of the Federation Internationale de l'Automobile (FIA).

5 min read

A Comprehensive Analysis Of Oatly Marketing Strategies in 2024

One brand stands out from the rest when it comes to milk alternatives: Oatly. Born in Sweden and dedicated to sustainability, Oatly has become a leader in the plant-based milk market, attracting customers all over the world. But what lies behind Oatly's rise, and how does it approach its marketing efforts? In this article, we will look at how Oatly has changed over the years and its creative "back to basics with a twist" marketing strategy.

5 min read
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