Latest Marketing Articles

The Full Guide to Branding for Property Management Businesses

New to property management company branding? ➜ Learn how to create property management brand identity and stand out amongst competitors!

• Marketing

How Marketing Enhanced Bad Boys: Ride or Die as the Blockbuster of the Season

"Bad Boys: Ride or Die was anticipated to continue the success of its beloved franchise upon release. However, it encountered significant challenges amidst a tough box office climate, recent controversies surrounding Will Smith, and limited appeal to Gen Z audiences. The film's marketing strategy relied heavily on traditional methods, including digital campaigns, collaborations, partnerships, and extensive press tours.

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Marketing Tactics Beyonce Utilized for her New Album

Beyoncé released the highly anticipated Cowboy Carter album at the end of March this year. With this album being so successful, the marketing methods used sparked much attention. The initial move to promote her album was put out via Instagram on her story exactly one week before the album came out to the public.

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House of the Dragon's New Season Marketing

"House of the Dragon" is back for its highly anticipated second season, and fans of the Game of Thrones universe are buzzing with excitement. As the prequel series to the beloved "Game of Thrones," "House of the Dragon" dives deeper into the rich and tumultuous history of Westeros, offering more of the gripping storytelling and intricate characters that have captivated audiences worldwide.

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The Incredible Marketing Approach Taken by Billie Eilish For Her New Album

Billie Eilish released her new album, "Hit Me Hard And Soft." this year on May 17 and with the help of her brother Finneas it is out and has been a big hit. The album emphasizes eco-friendliness, as Billie made the entire production process a sustainable and successful one. From recording to packaging, from environmentally friendly materials and measures to innovative designs from recycled materials and print done by ink that is eco-friendly.

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Bridgerton Season 3: Global Excitement and Marketing Insights

The compelling plot and eye-catching costumes are not the only reasons Bridgerton was a smashing success. It's a masterclass in marketing that resonated with a broad audience, transforming the show into a cultural phenomenon. With the release of season 3 this year, Netflix has spared no effort in building anticipation and excitement. The marketing strategy included regal collaborations, global tours, and character teasers, all designed to keep the audience engaged and eagerly awaiting the next chapter. These efforts have cemented Bridgerton's place in the cultural zeitgeist, showcasing the power of strategic marketing in the entertainment industry.

A Comprehensive Guide for Small Businesses on Mastering SEO in 2024

The importance of SEO is significant as it is applicable to all businesses, however in this article it will touch on information for smaller businesses. These implications can bring your pieces to the top of the search bar and give your brand the visibility it deserves.

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Nostalgia Marketing in the Digital Age

Nostalgia possesses a unique power to evoke deep emotions and enhance brand communication. It taps into cherished memories, igniting strong emotional responses—critical for fostering engagement and resonance, particularly on social media platforms.

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Exploring the Content Landscape: UGC vs. Brand-Generated Content vs. Influencer Content

In the realm of content creation, brands have numerous options to explore, from branded content and user-generated content (UGC) to influencer collaborations. However, navigating this complex landscape can be challenging, making it difficult to determine which types of content will effectively drive conversions for your brand.

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Maximizing Brand Exposure: How to Benefit from the 2024 Paris Olympics

The 2024 Olympic and Paralympic Games in Paris, France, are rapidly approaching, with an expected one billion live TV viewers worldwide and 15 million visitors expected to the French city. This event offers businesses an unmatched platform for global marketing. With expectations for record-breaking digital viewership and over 160 countries broadcasting the Paralympic Games, advertisers are rushing to create compelling campaigns. This presents a unique opportunity for brands to significantly boost their visibility and engagement on a global scale.

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Messi's New Hydration Drink Más+: A Game-Changer or Controversial Copy?

Soccer icon Lionel Messi often hailed as the G.O.A.T., has made a notable entrance into the competitive hydration drink industry with the launch of Más+. This announcement is generating significant buzz, with many drawing comparisons to Prime Hydration by Logan Paul and KSI, a leading brand in the industry.

How Core Banking Systems Integration Can Drive Digital Transformation?

The modern banking landscape is far from the traditional brick-and-mortar institution of the past. In our digital age, banks are expected to offer seamless, personalized, and instant services, pushing the industry toward a significant transformation. The pivot towards digital is not just a trend but a strategic imperative. The integration of core banking systems, which serve as the framework for enabling a digital banking experience, is one of the key components of this change. We'll delve into how core banking system integration can catalyze digital transformation in the banking sector.

Mercedes-Benz and AI Integration: How Intelligent Systems Drive Transformation in Luxury Vehicles

In an ever-evolving industry, one brand consistently leads the way in vehicle technology innovation: Mercedes-Benz. Recently, this luxury brand has made significant strides by integrating artificial intelligence (AI) into its vehicles. This milestone not only enhances the driving experience but also sets new standards for safety, convenience, and efficiency in the automotive industry. Discover how Mercedes-Benz is using AI to transform luxury vehicles and redefine the driving experience for both drivers and the automotive industry as a whole.

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Unlikely Allies: Deadpool, Wolverine, and Heineken Join Forces in New Collaboration

Heineken is no stranger to the Marvel Cinematic Universe, and they're making a grand return with an exciting new collaboration to promote the upcoming Wolverine and Deadpool movie, set to release on July 26, 2024. Get ready to ditch bitterness as these two iconic superheroes crack open a beer together. 

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Decoding the Distinction: Marketing vs. Public Relations Agencies – Finding Your Perfect Match

The distinction between Marketing and Public Relations can often blur, as they both play vital but distinct roles in shaping a company's brand identity and public perception. While they share similarities, they are not interchangeable; rather, they complement each other in a cohesive brand strategy. Some may mistakenly view them as competing options, but in reality, they offer unique advantages that can be leveraged individually or in tandem.‍

How A Mobile-First Approach Can Help Small Businesses Be Ahead Of Their Competitors

In an era where smartphones have become extensions of our hands, embracing a mobile-first approach isn't just a luxury—it's a must for small businesses. Whether you plan on running a cozy coffee shop or an innovative tech startup, focusing on smartphones can significantly boost growth and customer engagement. 

Keeping Your Brand’s Reputation Flawless: 7 Tips

More than capital or influence, a brand's reputation is its most vital asset. A strong reputation ensures a brand's growth and resiliency. However, in an age where information travels and opinions shift at the speed of thought, how do you maintain one? Here are seven proven tips to help you hold a steady course while navigating the digital world's reputational perils.

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Unlocking Success: Affiliate Marketing 101

Imagine a world where earning money isn't confined to the conventional nine-to-five grind. Picture yourself making profits at any moment, from any corner of the globe, even as you indulge in other pursuits. 

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From Pixels to Perfection: The Transformative Journey of CGI in Marketing Campaigns

Have you come across advertisements that are puzzling and appear surreal? Your eyes are not playing tricks with you, this is just CGI (computer-generated imagery).

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The Smoothie Strategy Continues: Erewhon and Kendall Jenner Peaches & Cream Smoothie

Imagine strolling through Erewhon, the famed LA grocery store where ordinary shopping takes on a whole new meaning. Here, $20 for a bottle of water or $27 for tuna sushi isn't just a price tag; it's a lifestyle choice embraced by the daily flock of patrons.

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Amazon's Summer Beauty Haul Is Coming Back In 2024

It’s the second year in a row that Amazon brings back its Summer Beauty Haul, live from 12 a.m. PST on May 13 through 11:59 p.m. PST on May 19. This announcement comes as Amazon has just teased a July return to its well-known Prime Day event.

• Marketing

Coca-Cola Marketing Strategy: A Comprehensive Case Study

Coca-Cola's marketing strategy is one of the most effective testaments in the marketing game and we can all learn a lot from it. Introduced over a century ago, Coca-Cola remains the world’s most consumed soda, illustrating its unparalleled ability to engage and captivate consumers globally.

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Liquid I.V.'s Rebranding with Unilever Sets a New Standard For Beverage Supplements

The recently unveiled comprehensive rebrand of hydration supplement brand Liquid I.V., with its new owner, Unilever, is expected to bring awareness and attraction to the company against its competitors in the wellness beverage industry.

Google Analytics for Small Businesses: A 2024 Guide

What if you could trade your wild hunch-based risks for choices backed by solid, trustworthy data? That's where Google Analytics comes in.