Stories, Thoughts
and Reflection

Google’s 2026 Gradient Rebrand: Workspace Icons and Brand Design Lessons

Examine Google’s 2026 Workspace icon redesign, the role of gradients and product differentiation, and what brands should test before changing their identity.

Why Your Website Isn't Converting: 5 Diagnostic Checks Before You Redesign

Diagnose low website conversion rates with five checks covering traffic quality, messaging, UX, trust and positioning before deciding to redesign.

Local SEO for Service Area Businesses: How to Rank in Google Maps in 2026

Learn local SEO for service area businesses, including Google Business Profile, service areas, location pages, reviews, links, and Google Maps rankings.

Brand Development Process: Six Phases From Discovery to Launch

Explore six phases of brand development, from discovery and positioning to visual identity, messaging, guidelines, and launch assets, with room to test and refine.

Webflow vs Custom Code: When a Visual Builder Beats Hand-Coded Sites

Webflow vs custom code: which builds faster, leaner SaaS websites? Brand Vision's 40-site audit reveals surprising data on page weight, dependencies, and when each approach wins.

Interaction Design Principles: Micro-Interactions, Feedback, and Trust

Explore interaction design principles for clear feedback, accessible component states, error recovery, motion, and reliable UX across digital products.

Landing Page Design: 7 Research-Informed Layout Principles

Review seven landing page design principles covering hierarchy, message match, CTAs, social proof, forms, speed, and testing, with context for different offers.

SEO Migration Checklist: Protect Rankings During a Website Redesign

Use this SEO migration checklist to plan URL mapping, redirects, staging checks, launch QA, and post-launch monitoring while managing redesign risks.

Brand Voice Playbook: How to Define, Document, and Maintain a Consistent Voice

Learn how to define, document, and maintain a consistent brand voice that builds recognition, trust, and credibility across every customer touchpoint.

Website Navigation Best Practices for UX, Conversions, and SEO

Plan website navigation with clear labels, usable menus, accessible interactions, and crawlable links, then test whether visitors can complete important tasks.

Web Design Brief Template: Scope, Requirements, and Better Quotes

Use this web design brief template to define audiences, scope, content, accessibility, SEO, budget, and approval requirements before comparing agency proposals.

UX Metrics That Matter: A Dashboard for Design and Business Goals

Choose UX metrics that connect task success, errors, satisfaction, and retention with business goals, and build a dashboard that shows what the evidence supports.

Email Marketing Strategy for Service Businesses: Sequences and Segmentation

Build an email marketing strategy for service businesses with useful sequences, audience segmentation, consent controls, automation, and pipeline measurement.

Web Design for Construction Companies: Essential Website Features

Explore construction website features that help buyers assess project experience, service areas, credentials, and enquiry paths before requesting a proposal.

User Persona Template: Build Research-Backed UX Personas

Use this user persona template to organize research, document goals and barriers, and apply evidence to UX, accessibility, content, and web design decisions.

SaaS Website Design: Layouts, CTAs, and Free Trial UX

Learn how SaaS website design shapes messaging, pricing, signup flows, and onboarding, with practical ways to improve and measure free trial conversion.

Corporate Branding: How to Build an Identity System That Scales Across Departments

Build a corporate branding system that keeps strategy, messaging, and visual identity aligned across departments as your company grows.

B2B Website Design: UX and Content for Complex Buying Decisions

Explore B2B website design for complex buying decisions, from stakeholder navigation and evidence to content, UX, technical performance, and lead capture.