During Taylor Swift's Eras Tour at Toronto's Rogers Centre, fans set a new record for mobile data usage. On November 21, attendees used 7.4 terabytes of data, surpassing previous records for a single event at the venue.

This data volume equates to uploading 182,000 photos or streaming 1,600 hours of video. It's also enough to stream Swift's entire music catalog 6,300 times.

Rogers Communications had anticipated high data demand and invested $8 million to upgrade the 5G network at Rogers Centre. The enhancements provided three times more network capacity, equivalent to the coverage of 33 towers in downtown Toronto.

Over the six performances, fans on Rogers' 5G network used a total of 42 terabytes of data. This underscores the increasing role of mobile connectivity in live events.

Taylor Swift fans set a new record for mobile data use at Rogers Centre during her final weekend in Toronto.

According to Rogers, fans attending the Nov. 21 show used 7.4 terabytes of mobile data, shattering the previous record for sharing/streaming content at a single event 🤯 pic.twitter.com/Z47ersURCH
— Breakfast Television (@breakfasttv) November 25, 2024

PR Campaigns Vs. Marketing Campaigns: When Each is Needed

Unsure what is the difference between a PR campaign and a marketing campaign—and when is a PR campaign used instead of a straight promo push? This deep-dive compares goals, time horizons, channels, metrics, and measurement frameworks, and then shows how to run PR and marketing.

Oct 16, 2025

Hamoun Ani

8 min read

Top National TV Ad Spenders in History

‍Discover the ultimate list of the Top National TV Ad Spenders of All Time, from P&G's consistent multi-decade dominance to Amazon's massive year-long spikes. Learn which industries—Insurance, Telecom, Auto, and Pharma—rely on TV and how the Super Bowl concentrates the highest ad spend.

Oct 16, 2025

Dana Nemirovsky

6 min read

Brand Events: A How-To Guide On Executing Memorable Brand Events

A practical brand event guide for marketers who want to create buzz that converts. Learn how to plan a brand event step-by-step—from strategy and budgeting to programming, promotion, measurement, and post-event ROI—so your branding events feel unforgettable and pay off.

Oct 16, 2025

Kajal Asgari

6 min read

M5 MacBook Pro Overview: 2025 New Features, Price, and AI Performance

Curious about the M5 MacBook Pro features and how the Apple M5 chip changes day-to-day speed and on-device AI? Here’s an ultimate guide to the New 14-inch MacBook Pro M5, the M5 MacBook Pro price, real-world M5 MacBook Pro AI performance takeaways, and the key M5 vs M4 MacBook Pro differences.

Oct 15, 2025

Dana Nemirovsky

6 min read

Best Halloween Campaigns of 2025: Brands That Win at Campaigning the Season

From Fanta’s horror-icon takeover to Burger King’s Monster Menu and Heinz’s jet-black mayo, the best Halloween campaigns of 2025 mixed product drops, pop-ups, and IP tie-ins. Here are the Halloween campaigns 2025 that stood out—and why they rank among the best Halloween campaigns this year.

Oct 15, 2025

Hamoun Ani

6 min read

Brand Audit Checklist 2025: Brand Auditing Essentials to Measure What Matters

A thorough, practical brand audit checklist you can run end-to-end. Use it as a checklist for brand auditing and a field guide to brand auditing essentials—covering strategy, identity, UX, accessibility, content, SEO, social, PR, paid media, CX, data governance, and competitive context.

Oct 15, 2025

Arman Tale

6 min read