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Pantone’s 2025 Color of the Year: Mocha Mousse

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Pantone’s 2025 Color of the Year: Mocha Mousse

Pantone has named “Mocha Mousse” as its 2025 Color of the Year. The soft, warm brown is inspired by comforting things like chocolate and coffee. According to Pantone, it reflects a desire for simplicity and indulgence in today’s world. Designers and brands are already embracing earth tones like this in fashion and home décor.

Each year, Pantone’s color choice is seen as more than a design trend. It’s meant to capture the mood of the moment. Some people online loved the richness of Mocha Mousse, saying it feels cozy and sophisticated. Others joked about its similarity to less appealing shades, sparking mixed reactions.

Whether you love it or hate it, Mocha Mousse is already making waves in design. From runway collections to interior spaces, this grounding shade is shaping the way we use color to tell stories and create comfort.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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