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Insightschevron-rightchevron-rightBreaking Newschevron-rightOpenAI’s New Search Era: A Gateway to Smarter Browsing

OpenAI’s New Search Era: A Gateway to Smarter Browsing

Written by
Dana Nemirovsky
, Journalist at Brand Vision.

There’s a fresh shift in how everyone can sift through information online. OpenAI has just removed the velvet ropes around its AI-powered search tool, making it accessible to both free and paying ChatGPT users. This move nudges artificial intelligence deeper into everyday browsing, promising a sleeker experience that’s less about sifting through clutter and more about getting straight to what you need.

Along with expanded access, mobile search features now offer a more familiar feel, showing lists, shortcuts, and direct routes to essential web pages. Meanwhile, subscribers who’ve opted into the paid tier can activate an advanced speech interface, grabbing real-time details without lifting a finger. In short, whether you’re glancing for quick facts or immersing yourself in complex research, the door stands open wider than ever.

Sure, the road ahead isn’t all perfectly paved—accuracy concerns and feature restrictions still hover. But as more voices join this digital chorus, it’s clear that AI-backed searching has planted firmer roots. Browsing might never be the same again.

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