DoorDash is diving deeper into digital advertising with the $175 million acquisition of Symbiosys, a move aimed at turning its billion-dollar ad division into a true industry force. Announced Wednesday, the purchase brings Symbiosys’ off-platform ad reach into DoorDash’s toolkit — letting restaurants and retail partners run campaigns not only on DoorDash, but also across Facebook, Google, and YouTube.

Symbiosys, founded by former Google Ads exec Bashar Kachachi, helps brands manage cross-channel advertising. Now, paired with DoorDash’s first-party data and growing suite of AI tools, the deal opens up automated campaign creation for businesses of any size — from global CPGs to mom-and-pop restaurants.

The acquisition comes alongside DoorDash’s rollout of new AI-powered ad solutions, including smart targeting, campaign automation, and enhanced visuals like product carousels and video ads. It's the company’s latest push to position itself as a full-stack local commerce platform, following earlier acquisitions of SevenRooms and Deliveroo.

As DoorDash CEO Tony Xu put it during the company’s last acquisition: the goal is clear — build tools that empower local businesses and expand DoorDash’s footprint far beyond food delivery.

DoorDash hits $1B in ad revenue and scoops up search ad startup Symbiosys for $175M.

A smart match in the evolving retail media wars.

📝 via @AdExchanger’s James Hercher → https://t.co/HGz6ZtqPA4 #RetailMedia #AdTech #Search
— AdExchanger (@adexchanger) June 11, 2025

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