chevron-right
chevron-left

CNN to Lay Off 6% of Staff, Focuses on Digital Reboot

Breaking News

Updated on

Published on

CNN to Lay Off 6% of Staff, Focuses on Digital Reboot

CNN plans to trim around 200 positions—roughly 6% of its workforce—as it pivots away from declining cable viewership and prepares to launch a fresh streaming platform. The company’s new CEO, Mark Thompson, frames the cuts as a tough but necessary step amid “profound changes in how people consume news,” pointing to cord-cutting and shifting audience habits as major factors dragging down prime-time TV ratings.

Despite the layoffs, Thompson reveals that overall employee numbers should remain stable over the course of the year. Parent company Warner Bros. Discovery is injecting $70 million into CNN’s push for new digital initiatives, including product development and technology hires. Thompson, who took the reins in 2023, has emphasized that cable broadcast “can’t define us anymore,” underlining the network’s ambition to reach audiences through smartphones, streaming, and other interactive formats.

Executives see a dual path forward: bolster online offerings while seeking fresh angles to regain trust in an increasingly crowded media space. The upcoming streaming service sits at the heart of that plan, and CNN leaders say it marks the start of a multi-year effort to adapt and thrive beyond traditional TV.

Disclosure: This list is intended as an informational resource and is based on independent research and publicly available information. It does not imply that these businesses are the absolute best in their category.
Learn more here.

This article may contain commission-based affiliate links. Learn more on our Privacy Policy page.

This post is also related to
No items found.
Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

Subscribe
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

By submitting I agree to Brand Vision Privacy Policy and T&C.