Aritzia’s Black Friday Sale Has Started – Here’s What You Need to Know

• Marketing

The 10 Most Recognizable Brand Mascots of All Time

From the Michelin Man to Ronald McDonald and the GEICO Gecko, these iconic brand mascots prove why the most famous advertising characters still sell. See what makes famous brand mascots memorable, how famous marketing mascots evolve, and why the most famous company mascots outperform trends.

• Marketing

Top 10 Marketing Rebrand Failures: Ten Rebrands That Backfired and Why

The biggest rebrands that backfired didn’t fail on design alone—they erased recognition, blurred the promise, or added friction. Here are ten major rebranding failures, what leaders expected, how each move unraveled, and the lessons to avoid rebrand fails.

• Marketing

Why Every Marketing Campaign Should Include a Press Release

A well-timed press release turns marketing campaigns into newsworthy moments. It adds credibility, multiplies reach, and gives teams reusable assets that lift results across paid, owned, and earned channels.

• Marketing

Grammarly Has Become Superhuman: Inside the Rebrand, New Suite, And AI Direction

Grammarly’s biggest shift yet: a full company rebrand to Superhuman with a unified productivity suite that includes the classic writing assistant, Coda, Superhuman Mail, and a new AI agent called Superhuman Go. Here’s what changed, why it matters, and how the update affects you.

• Marketing

The Most Expensive Logos of All Time: Beyond The Design Fee

Explore the most expensive logos of all time—from BP’s US$211M rebrand to the London 2012 £400k design. See which expensive logos top the list, what those totals really covered, and why some of the world’s most expensive logo designs reflect full rollout costs, not just a mark.

A Guide to Every Marketing Role in 2025 (CMO to Content Strategist)

Explore every role in marketing—from CMO to content strategist—in one guide. Understand key responsibilities, skills, KPIs, collaboration flows, and sample marketing job descriptions to navigate roles in marketing and the main types of marketing jobs for hiring or career growth.