Apple is developing its own 5G modems to replace Qualcomm, starting with the iPhone SE 4, iPhone 17 Air, and entry-level iPads next year. These first modems will be efficient but lack mmWave support and have slower speeds than Qualcomm.

By 2026, Apple plans to upgrade its modems with mmWave for faster speeds and better performance, starting with the iPhone 18 Pro and iPad Pro. These improvements aim to rival Qualcomm and eventually surpass it.

This shift helps Apple reduce costs and control its hardware. While early modems may not match Qualcomm, Apple’s long-term goal is to lead in performance and integration.

Apple is preparing to finally bring one of its most ambitious projects to market: a series of cellular modem chips that will replace components from longtime partner — and adversary — Qualcomm https://t.co/GEFY9xwmDU
— Bloomberg Technology (@technology) December 6, 2024

The 10 Most Famous Brand Competitors Of All Time: Biggest Brand Wars

From Coke vs Pepsi to PlayStation vs Xbox, these brand rivalries shaped products, ads, and culture. We dig into why each duel mattered, the signature moments, and how competitive brands kept the heat on for decades.

Oct 31, 2025

Dana Nemirovsky

6 min read

How Hatch Turned Doomscrolling Into A Horror Marketing Campaign That Converts

Hatch’s “Goodnight, Phone” is a 90-second faux horror trailer that turns late-night scrolling into the monster and Restore into the escape. Here’s how the Hatch trailer campaign used cinematic suspense, seasonal timing, and a genre-themed microsite to grab attention and turn it into action.

Oct 31, 2025

Dana Nemirovsky

5 min read

Why Your Brand Needs a Newsletter: A Guide on Marketing Newsletters

A great company newsletter builds owned reach, drives conversions, and compounds trust. Here’s how to use a newsletter—from creating a newsletter your audience will miss if it stops to the systems that keep it performing month after month.

Oct 31, 2025

Dana Nemirovsky

5 min read

The 10 Most Recognizable Brand Mascots of All Time

From the Michelin Man to Ronald McDonald and the GEICO Gecko, these iconic brand mascots prove why the most famous advertising characters still sell. See what makes famous brand mascots memorable, how famous marketing mascots evolve, and why the most famous company mascots outperform trends.

Oct 30, 2025

Dana Nemirovsky

5 min read

Top 10 Marketing Rebrand Failures: Ten Rebrands That Backfired and Why

The biggest rebrands that backfired didn’t fail on design alone—they erased recognition, blurred the promise, or added friction. Here are ten major rebranding failures, what leaders expected, how each move unraveled, and the lessons to avoid rebrand fails.

Oct 30, 2025

Dana Nemirovsky

6 min read

Why Every Marketing Campaign Should Include a Press Release

A well-timed press release turns marketing campaigns into newsworthy moments. It adds credibility, multiplies reach, and gives teams reusable assets that lift results across paid, owned, and earned channels.

Oct 30, 2025

Kajal Asgari

5 min read