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Amazon Launches Online Car Sales Platform: Meet Amazon Autos

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Amazon Launches Online Car Sales Platform: Meet Amazon Autos

Amazon has officially launched Amazon Autos, an online car-shopping platform that allows customers to browse, order, and purchase new vehicles directly from participating dealerships. Currently available in 48 U.S. cities, the service kicks off with Hyundai models, with plans to expand to additional brands in 2025.

The platform offers a streamlined experience: users can search for cars by model, trim, and features, secure financing options, and even e-sign documents—all from the comfort of their homes. One standout feature is no-haggle pricing, which simplifies the buying process for customers.

While the convenience is clear, Amazon faces the challenge of gaining broader dealer participation to scale the service effectively. If successful, Amazon Autos could reshape the way people buy cars, blending e-commerce ease with traditional car buying.

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Arman Tale
Arman Tale
Author — Editor-in-ChiefBrand Vision Insights

Arman Tale is Editor-in-Chief at Brand Vision Insights and Operations Director at Brand Vision, where he leads data-driven programs across marketing strategy, SEO, and business growth. His editorial work focuses on building businesses, best-practice SEO, and market economics, reflected in signature features such as the luxury scarcity study and practical business and marketing guides. He brings hands-on experience from branding and real-world ventures, which informs articles designed to deliver measurable outcomes for readers. Arman’s portfolio spans strategy explainers and industry analyses that translate complex ideas into frameworks companies can apply immediately.

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