Core Concepts of Marketing: 7 Basics Brands Must Know About
What are the core concepts of marketing that still fuel success? Learn about the basics that your brand needs to embrace to convert and retain customers.
Breaking News
View All
Latest Marketing Articles
Minecraft Translate: How to Translate Your Game and Why It Matters
Minecraft is not just a game – it’s a global phenomenon. With over 300 million copies sold and a community that spans across every continent, Minecraft's accessibility in multiple languages has been vital to its massive success. Behind this seamless multilingual experience lies a sophisticated process known as video game localization, or more specifically, efforts to translate game content for a worldwide audience. In this article, we’ll explore the concept of Minecraft translate, how translation impacts gameplay, and how tools like Crowdin are transforming the way developers manage multilingual content. Whether you're a fan, a developer, or a linguist interested in translating video games, this article is your complete guide to Minecraft localization and translation workflows.
The 9 Best AI Answering Services by Industry in 2025
Last year, two people in my network hit the same problem from opposite sides. One runs a family dental clinic; the other manages reservations for a popular downtown restaurant. Both were losing customers. One to unanswered calls during business hours, the other to missed weekend voicemails. The solution wasn’t more staff. It was the right AI answering service for their industries.
How Strong Branding Principles Can Elevate Thought Leadership Content
In today’s competitive landscape, businesses and professionals alike are constantly vying for attention and recognition. One of the most effective ways to achieve this is through thought leadership content. But what makes a piece of thought leadership stand out? How can brands ensure that their message resonates not only with their audience but also solidifies their authority in the industry? The answer lies in strong branding principles. When executed correctly, branding can turn ordinary content into compelling, influential thought leadership that both informs and engages.
The hidden productivity boost in SoftOrbits’ batch image editing tools
SoftOrbits’ image editing solutions help businesses save time and increase productivity — here’s how.
2025 Marketing Fails: 10 Brand Campaigns That Went Viral for All the Wrong Reasons
From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads 2025 delivered—marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.
4 prominent digital buyer trends that distinguish successful from learning businesses this year
E-commerce is a vital component in global retail and has been evolving at a rapid pace. Everyone can take part in the trend, as everything happens online. One can sell or buy online with just a click and receive services, products, or money instantly. This flexibility and ease of action make engaging with e-commerce irresistible. According to stats, retail digital commerce sales could surpass $4.3BN globally, and the figure is only bound to rise in the years to come. Clearly, it’s a full-scale, appealing and rewarding trend that missing out on just because would make no sense.
Best Top-Up Platform in 2025: Fast, Affordable, and Safe Choices for Gamers
When it comes to enhancing your gaming experience, choosing the best top-up platform can make all the difference. In 2025, players expect not only competitive prices but also secure transactions, lightning-fast delivery, and a seamless user experience. Whether you’re buying in-game currency for your favorite RPG or topping up premium passes for your mobile game, the right platform ensures you get more value for your money while protecting your personal and financial information.
How Strong Branding and Clear English Go Hand in Hand in Global Marketing
Learn how strong branding and clear English work together to build trust, boost visibility, and connect with global audiences in modern marketing.
Beyoncé x Levi’s Campaign: The Strategy Behind a Culture-Shifting Denim Moment
Go inside the Beyoncé x Levi’s moment: how the Beyoncé and Levi’s campaign turned music into marketing, a cinematic “Denim Cowboy” film into shoppable denim, and Beyoncé for Levi’s into a culture driver. Strategy, product, timeline, and why this Beyoncé Levi’s collaboration worked. Get the playbook.
Why Paystub Makers Are Essential for Tax Season
Tax season tends to be stressful and arduous for many individuals and businesses. Accurate documentation is critical here, particularly when using pay stubs. These pillars of financial records ensure accurate reporting and provide a level of confidence. This post explores why pay stub makers are such vital tools at tax time.
EssayBot Isn’t Just a Shortcut: How Students Are Rethinking Academic Writing With AI
AI isn’t just a thing of the future anymore. It’s already changing how students write. One tool leading the way is EssayBot (a site that creates essay content from just a few prompts). But why are so many students using it? And what could go wrong?
How Shopify Stores Use Animation to Increase Conversions
Learn how Shopify stores use animation to increase conversions by guiding attention, building trust, and creating a smoother journey from product to purchase.
Create more, compromise less: the new standard in branded videos
There’s no shortage of demand for video content. Whether it’s YouTube shorts, social reels, or product explainers, video has become the sharpest edge in any brand’s content strategy. But as brands scale their output across platforms, markets, and creators, a new challenge emerges: how do you keep the quality high when your volume increases?For creative teams, it’s the ultimate balancing act—producing more without losing the precision, voice, and visual integrity that made the brand stand out in the first place.Let’s explore how to scale branded video content without compromising on what matters most.
TIFF 2025: Full Festival Beginner Guide for Dates, Tickets, Lineup, Red Carpets
Plan TIFF 2025 with confirmed dates schedule ticket info lineup highlights red carpet events industry sessions and awards. Your Toronto International Film Festival guide.
Khloud by Khloé Kardashian Marketing: The Playbook Behind the Protein Popcorn
Discover how Khloud by Khloé Kardashian blends celebrity influence with better-for-you snacking. This protein popcorn brand offers 7g protein per serving, clean ingredients, and three craveable flavors, backed by smart retail, influencer, and founder-led marketing strategies.
How Beyoncé Made Cowboy Carter The Record Breaking Country Tour
Deep dive on Beyoncé Cowboy Carter Tour marketing strategy and tour promotion that drove record ticket sales, viral moments, merch demand, and the highest grossing country tour.
The Secret to a Standout Resume: Insights from Expert CV Writers
Have you ever wondered why some resumes stand out while others get overlooked? In a competitive job market, a well-crafted CV is more than just a list of qualifications; it’s your first impression. Employers scan through dozens of applications, and without a polished, tailored resume, even the most talented candidates can be missed.
2000s Brands That Are Popular Again: Y2K Revival
Y2K is back—explore the 2000s brands that are popular again in 2025. From iconic 2000s brands like Von Dutch and Baby Phat to the best 2000s brands today like Crocs and Diesel, discover how nostalgia, celebrity collabs, and Gen Z are fueling the ultimate comeback.
How Poppi’s 2025 Marketing Turned Soda into a Lifestyle Brand
Explore Poppi's marketing strategy in 2025, from influencer partnerships with Post Malone and Alix Earle to bold branding and digital-first activations that fueled Poppi’s billion-dollar success.
Richest TikTokers in 2025: Ranking the Most Powerful Creators in Business
Discover the richest TikTokers in 2025 ranked by business success, brand deals, and income—not just follower counts. Meet the TikTok creators building real wealth. The richest TikTok creators today have proven that long-term influence comes from smart business decisions and diversified income—not just a big audience.
Budweiser History and Marketing Strategy: The King of Beers' Empire
Explore Budweiser's history and Budweiser marketing strategy to understand how this iconic American beer became a global success through storytelling and legacy branding. Budweiser has been brewing America’s beer legacy since 1876.
Genius of 818 Tequila’s Marketing Strategy: Kendall Jenner’s Tequila Empire
Discover the creative marketing strategy behind Kendall Jenner’s 818 Tequila, from viral influencer campaigns to luxury brand partnerships with Chris Stapleton and Leset. Explore how 818 Tequila marketing turned a celebrity brand into a cultural lifestyle phenomenon.
Beyond Translation: How App Store Localization Services Create Brand Relevance
Expanding an app into international markets is no longer just a growth tactic—it’s a necessity. But going global takes more than swapping out English for another language. It takes thoughtful adaptation that makes your app feel truly local. That’s where app store localization services come into play, turning generic translations into powerful, market-ready experiences.
From a Single Pizzeria to 20,000 Strong: The Domino’s Success Story
Domino's, one of the world’s largest pizza chains, didn’t achieve its global success overnight. From humble beginnings in 1960, the company has grown to over 20,000 stores in more than 90 countries, becoming a fast-food giant. But how did Domino’s go from a small pizza joint in Michigan to a global powerhouse? The answer lies in a combination of strategic business planning, aggressive expansion, innovative marketing, and a willingness to embrace technology early.
Can Lunchly Beat Lunchables? MrBeast, Logan Paul, and KSI Think So
In a bold move to take over the lunchtime snack market, Logan Paul, KSI, and MrBeast have teamed up once again, this time introducing Lunchly, a direct competitor to the long-standing Lunchables brand.
Sports Meets Style: Inside 2024’s Biggest Sports-Fashion Collaborations
Sports and fashion: two industries that, on the surface, might seem worlds apart. One is about athletic performance, competition, and physical prowess, while the other focuses on style, trends, and artistic expression. But in reality, these two worlds are increasingly blending together, and nowhere is this more evident than in the growing trend of sports teams partnering with fashion brands. In 2024, these collaborations are bigger than ever, creating unique crossovers that resonate with both fans and fashion-forward consumers alike.
Famous Faces Behind the Bottle: 8 Celebrity-Owned Alcohol Brands
Celebrities have always found ways to extend their influence beyond the entertainment industry. In recent years, one of the most popular avenues has been the alcohol business. From tequila to whiskey to mezcal, several high-profile celebrities have invested in or founded alcohol brands that have quickly become household names.
Casting a Marketing Spell: Inside Wicked’s Road to Box Office Success
The much-anticipated Wicked movie adaptation is poised to take center stage as one of the biggest blockbusters of 2024. Universal Pictures is sparing no effort in promoting this two-part film, with a comprehensive marketing strategy that features a series of high-profile brand collaborations
.avif "Why Your Business Needs a Podcast in 2024")
Why Your Business Needs a Podcast in 2024
In today's digital era, podcasting isn't just a trendy hobby; it's a powerful tool for businesses looking to expand their reach and connect with audiences on a deeper level. With millions tuning in daily, the platform offers a unique opportunity to share your brand's story, showcase expertise, and engage with your audience in a more personal way. Podcasts are more than just audio files—they're a gateway to new customers and a means to strengthen existing relationships.
.avif "Mastering the Art of Rebranding: Is Now the Moment for Change?")
Mastering the Art of Rebranding: Is Now the Moment for Change?
Discover the key to revitalizing your business with a strategic rebrand. Learn how to recognize the signs, avoid common pitfalls, and explore successful case studies that show how brands like Dunkin' and LEGO transformed their identities. Stay relevant in today’s fast-changing market and take your brand to the next level.
.avif "Top Email Marketing Trends to Drive Engagement in 2025")
Top Email Marketing Trends to Drive Engagement in 2025
Discover the top email marketing trends that will drive engagement and success in 2025. From hyperpersonalization to AI-powered campaigns, explore strategies to enhance customer relationships and boost conversions for the future of digital marketing.
Art Meets AI: Inside the Creative World of Ai-Da, the Robot Artist
Explore Ai-Da, the world's first ultra-realistic robot artist, revolutionizing art through AI. Learn how she combines technology and creativity to push the boundaries of authorship and art, shaping the future of the creative industry.
.avif "Nintendo Stock Surges as Saudi Fund Eyes Larger Stake")
Nintendo Stock Surges as Saudi Fund Eyes Larger Stake
Nintendo shares surged 3.9% following Saudi Arabia’s Public Investment Fund (PIF) interest in increasing its stake. Learn how this strategic investment aligns with Saudi Arabia’s $38 billion gaming industry ambitions and the potential impact on Nintendo’s global expansion.
Brand Color Psychology: How Hues Influence Emotions and Consumer Choices
Learn how colors psychology influence branding and spark emotions in customers. See how smart color choices build trust, boost recognition, and drive purchasing decisions.
Amiri's Marketing Strategy: How a Luxury Brand Became a Global Phenomenon
In the fast-paced world of fashion, few brands have made as significant an impact in such a short time as Amiri. Founded in 2014 by Mike Amiri, this Los Angeles-based label has transformed from a basement startup into a global luxury powerhouse, standing toe-to-toe with industry giants like Prada and Gucci.
.avif "From Domain to Profit: The Complete Blueprint for Mastering Web Technology")
From Domain to Profit: The Complete Blueprint for Mastering Web Technology
In today's rapidly evolving digital world, owning your online presence has become non-negotiable for professionals and entrepreneurs. Whether you’re launching a consulting service, selling expertise, or building a personal brand, leveraging the right web technology is crucial for scaling your business efficiently.
Hermès Heirs Become Overnight Millionaires: Modern Tale of Luxury and Legacy
Wilfried Guerrand, a distant relative of Thierry Hermès and Hermès’ VP of IT and data, gifted his four children shares worth $4.2 million. Each child received 450 Hermès shares, capitalizing on the company’s skyrocketing stock value.
Bloom Greens & Superfoods: Wellness Marketing Strategy
Bloom Greens & Superfoods has quickly established itself as a leader in the health and wellness industry, offering a range of organic, sustainable, and health-focused products. In an industry saturated with options, Bloom’s strategic marketing approach has been pivotal in its success, particularly its innovative use of digital platforms like TikTok and influential partnerships to engage with a broad and dynamic audience.
.avif "From Trend to Tradition: The Global Rise of Korean Skincare")
From Trend to Tradition: The Global Rise of Korean Skincare
Korean skincare, also known as K-beauty, has experienced a meteoric rise over the past decade, becoming a global sensation and a staple in beauty routines around the world. This incredible success story isn’t just about the quality of the products—though they’re undeniably effective—but also about the brilliant marketing strategies and the powerful role of social media and influencers. From a niche market to a multi-billion-dollar industry, let’s explore how K-beauty captured the hearts of millions and became a dominant force in the global beauty industry.
Airbnb’s Marketing Evolution: Redefining Hospitality
Airbnb has become the go-to choice for travellers looking for unique, authentic experiences. What began as a simple idea—renting out air mattresses in a San Francisco apartment—has evolved into a global phenomenon, with over 150 million users worldwide who have booked more than 1.5 billion stays. This incredible success is not just due to offering a great service; it’s also the result of smart, innovative marketing. Let’s dive into how Airbnb has transformed the travel industry through its strategic marketing, building a brand that truly resonates with today’s travellers.
Chick-fil-A's Secret Marketing Recipes
Chick-fil-A, an American fast-food chain renowned for its chicken sandwiches, was founded in 1967 by Truett Cathy. Starting as a single restaurant in Atlanta, Georgia, Chick-fil-A has grown into a significant player in the fast-food industry, recognized for its unique blend of hospitality, quality, and community engagement.
Dripify: Exclusive Power Of Drop Culture In Fashion Marketing
In the fast-paced world of fashion marketing, staying ahead of the curve is crucial for brand success. One of the most impactful strategies making waves in the industry is the concept of limited product drops, or drip marketing. This method is not just about releasing exclusive items; it's about crafting an experience that resonates deeply with consumers. By offering limited quantities, brands create a buzz and a sense of urgency that transforms ordinary product launches into highly anticipated events. Let's delve into the allure of this strategy, highlight some iconic examples, and explore its broader impact on the industry.
Share a Coke: How Did Coca Cola's Marketing Campaign Capture the World's Heart?
In an age where digital marketing campaigns come & go, Coca-Cola’s “Share a Coke” campaign has stood the test of time. Launched in Australia in 2011, the campaign replaced the iconic Coca-Cola logo with popular names, creating a personalized experience that resonated worldwide. This article delves into the unique aspects of the campaign’s success, focusing on personalization, emotional connection, innovative marketing tactics, & explores how it continues to captivate consumers & set benchmarks in the marketing world.
Spotify vs. Apple Music: Which One Should You Have?
Explore the intricate rivalry Spotify vs Apple Music, two leading music streaming giants competing on sound quality, playlist features, and subscription benefits. From one brand’s freemium model to the other’s seamless Apple ecosystem integration, see how each platform innovates to secure its place in listeners’ daily soundtracks.
The Marketing Magic Behind KFC's Billion-Dollar Success
KFC, a name synonymous with fried chicken, has journeyed from a humble roadside restaurant to a global fast-food powerhouse with over 23,000 locations worldwide. But how did this iconic brand overcome challenges and achieve over $1 billion in revenue? In this blog, we'll explore the rich history and innovative marketing strategies that have propelled KFC to the top, offering valuable lessons for businesses of all sizes. Discover how a blend of tradition, innovation, and strategic marketing turned KFC into a household name and a global success story.
Sephora's Mastering The Beauty Retail Marketing
Sephora, the world's largest beauty retailer, has transformed the way people interact with and buy beauty products. Through innovative marketing strategies, Sephora has cultivated a loyal customer base and transformed the beauty industry.
Gymshark's Triumph: From Garage Startup to Global Fitness Powerhouse
Gymshark, a major player in the fitness clothing industry, has achieved remarkable success in a short time. Founded in 2012 by school friends Ben Francis and Lewis Morgan, Gymshark started as an e-commerce platform offering fitness supplements. By 2013, it had shifted focus entirely to fitness apparel, aiming to provide high-quality, fashionable, and functional workout gear.
Feature Insights
View All
