Top 10 Richest Female YouTubers in 2025: Income, Impact & Influence

Female creators are no longer just content makers—they’re powerful business leaders, launching product lines, hosting podcasts, investing in media, and partnering with major brands. The richest female YouTubers in 2025 earn millions not only from ads, but from diversified ventures that go far beyond YouTube. This list highlights the richest women YouTube creators of the moment, including breakthrough star Alix Earle and influencer/business owner Olivia Jade, showing how they’ve turned influence into serious entrepreneurial success.

• These creators build income from multiple sources like equity, sponsorships, products, media deals
• Each ranks as one of the richest women YouTube creators because of reach and revenue
  

1. Emma Chamberlain — Lifestyle Branding Queen

Emma Chamberlain commands massive influence with over 12 million YouTube subscribers and cultural relevance. She monetizes her brand through Chamberlain Coffee, high-profile fashion partnerships, podcasts, and merchandise. Emma Chamberlain’s net worth estimates around $30 million, Emma has become a go-to figure in both lifestyle content and smart brand-building.

• Business ventures include coffee, fashion, content, and merch
  
  
• Global creator empire; net worth around $30–40M
  

2. Rosanna Pansino — From Baking YouTube to Product Pioneer

Rosanna Pansino is the face of nerdy baking on YouTube, boasting over 14 million subscribers. Her brand spans cookbooks, baking products, live events, and earned media placements. Her revenue has crossed into the millions annually and solidifies her position as one of the richest female YouTubers with extensive revenue lines.

• YouTube content, cookbooks, branded products, speaking and events
  
  
• Culinary influencer turned entrepreneur; net worth estimated $20–30M
  

3. Like Nastya — Child Star with Global Reach

At only 11 years old, Like Nastya (Anastasia Radzinskaya) entertains millions across languages with family-friendly content. She earns from ad revenue, merchandise, licensing, and international licensing deals. Like Nastya’s net worth sits at $28 million, she’s one of the richest women YouTube creators alive—and a dominant force in kids’ media worldwide.

• Global multilingual content with toy lines, merch, licensing, ads
  
  
• Kid content empire; estimated net worth $28
  

4. Valkyrae — Gamer, CEO & Equity Holder

Valkyrae is a gaming powerhouse on YouTube with millions of subscribers and live stream viewers. She earns not just from content, but also equity in major ventures like 100 Thieves and Hihi Studios. As a creator-executive hybrid, she brings in revenue and builds brands—solidifying her status among the richest women YouTube creators.

• Revenue includes streaming, content sponsorships, and equity in gaming firms
  
  
• Creator turned executive; estimated net worth $10–20M+
  

5. Prajakta Koli — India’s Social Media Star & Entrepreneur

Prajakta Koli (MostlySane) creates relatable, comedic content for millions in India and beyond. Her monetization stream includes ads, brand deals, acting projects, and speaking engagements. Having carved out a niche in South Asian entertainment and digital storytelling, she ranks among the richest female YouTubers in Asia with net worth estimated at $1.7 million.

• Income from YouTube, entertainment, endorsements, and public speaking
  
  
• Top Indian creator; net worth around $1.7
  

6. Alix Earle — The Fast-Rising Beauty & Lifestyle Mogul

Alix Earle exploded into YouTube fame in just a few years, dominating beauty trends and working with major brands. She’s monetized through high-paying sponsored content (sometimes $450K per Instagram story), podcasting, and stakes in consumer ventures like SipMargs. Alix Earle’s net worth is estimated at $8 million in 2025, she shows the power of modern influencer economics. Her YouTube channel also plays her very popular podcast: Hot Mess.

• Income from brand partnerships, podcasts, investments, and affiliate marketing
  
  
• Rapid-rise influencer; net worth around $8M+
  

7. iJustine — The Veteran Tech & Lifestyle Creator

iJustine (Justine Ezarik) has been a creative presence since YouTube’s early days, delivering tech reviews, lifestyle vlogs, and immersive content. Her earnings come from ad revenue, sponsored collaborations, public speaking, and media partnerships. A true pioneer, she remains a high-earning content creator with lasting influence and a net worth in the high single-digit millions.

• Earnings from tech videos, brand deals, appearances, and events
  
  
• Early pioneer; estimated net worth $2M
  

8. Lilly Singh — Multi-Platform Entertainer & Author

Lilly Singh first built an audience with comedic sketches before leaping into mainstream media—hosting a late-night show, publishing books, and speaking globally. Her income spans YouTube ads, publishing royalties, streaming projects, and brand deals. Singh’s multi-platform influence cements her role among the richest women YouTube creators, with a net worth estimated at $20 million.

• Diverse income from comedy content, books, TV & speaking tours
  
  
• Entertainment polymath; net worth approximately $20M+
  

9. NikkieTutorials (Nikkie de Jager) — Beauty Industry Powerhouse

NikkieTutorials rose to fame with honest beauty tutorials and transparency in the creator economy. She has leveraged her influence into a cosmetics line, sponsorships, and major brand collaborations. With high-paying campaigns and brand equity, she ranks among the richest female YouTubers, with net worth estimates in the mid-teens millions.

• Revenue from YouTube, beauty products, brand endorsements, and media roles
  
  
• Beauty industry titan; net worth around $15M
  

10. Olivia Jade — Influencer Turned Entrepreneur

Olivia Jade started her YouTube journey sharing lifestyle content, beauty routines, and fashion hauls. Since then, she’s expanded into product partnerships, content deals, and personal branding ventures, including investments in lifestyle startups. With social media presence across Instagram and YouTube, she earns six to seven figures annually. Her growing business ventures and consistent influence place her in the ranks of the richest female YouTubers in 2025, with a net worth estimated in the single-digit millions. Her parents also seem to support her lifestyle, as they are high profile moguls in Hollywood.

• Lifestyle content monetized via sponsored campaigns, brand equity, and investments
  
  
• Influencer growing into entrepreneur; estimated net worth $1M
  

Final Thoughts: Influence Goes Beyond Views

These women prove that subscribers are just the start. Building income across verticals—from merchandise to equity to podcasts—is what elevates these creators into business leaders. Being counted among the richest female YouTubers or richest women YouTube creators means leveraging attention into tangible enterprises. Their success stories teach us that digital influence, when treated like a brand, can become lasting legacy.

FAQ

Who is the richest female YouTuber in 2025?

Like Nastya leads the list with a net worth of $28 million from global content, merchandise, and licensing deals.

How did Emma Chamberlain become one of the richest women YouTube creators?

Emma built a multimillion-dollar empire through Chamberlain Coffee, fashion partnerships, podcasting, and brand deals.

What is Alix Earle’s estimated net worth in 2025?

Alix Earle is worth around $8 million, earning from brand sponsorships, her podcast Hot Mess, and consumer investments.

Is Olivia Jade still making money on YouTube?

Yes—Olivia Jade earns from lifestyle content, sponsorships, and partnerships, with an estimated net worth of $1 million.