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Netflix to Open ‘Netflix House’ Theme Parks in Philadelphia, Dallas and Las Vegas

Netflix to Open ‘Netflix House’ Theme Parks in Philadelphia, Dallas and Las Vegas

Key Facts:

  • Netflix announces three large-scale “Netflix House” entertainment centers
  • Locations: Philadelphia (Nov. 12, 2025), Dallas (Dec. 11, 2025), and Las Vegas (2027)
  • Attractions include Stranger Things, Squid Game, Wednesday, One Piece and more
  • Parks will feature immersive games, screenings, dining, and photo ops
  • Admission is free, with paid immersive experiences available

Netflix is expanding beyond the screen and into the theme park business. The streaming giant revealed plans to launch three interactive entertainment centers, dubbed “Netflix House,” opening in Philadelphia, Dallas, and Las Vegas. The first venue opens in Philadelphia on November 12, followed by Dallas on December 11. A third, larger complex will arrive on the Las Vegas Strip in 2027.

The immersive attractions will bring to life some of Netflix’s most popular franchises, including Stranger Things, Squid Game, Wednesday, One Piece, Bridgerton and Knives Out. Visitors can expect themed experiences such as “Red Light, Green Light” from Squid Game, a Hawkins escape adventure from Stranger Things, and a Wednesday-inspired carnival. Other highlights include screenings, retro-style game rooms, interactive dining at Netflix Bites, and photo opportunities with iconic characters.

Netflix executives say the goal is to create a permanent home for fans to step inside the worlds of their favorite shows. “Finally, a place where the Netflix story you can’t get enough of becomes something real that you can play, shop, and taste,” said CEO Marian Lee. With attractions refreshed regularly, the company plans to make Netflix House a recurring destination for pop culture fans worldwide.

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Dana Nemirovsky is a copywriter and journalist at Brand Vision Insights, with a bachelor's degree in Design and prior experience writing for a fashion magazine. She explores how culture shapes consumer behavior, highlighting shifts in marketing strategies and societal trends. With her storytelling approach, Dana offers a deeper look into how people and markets adapt to change.

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