Lululemon Teams Up With Tata CLiQ to Enter India, First Store and E-Shop Coming 2026

Lululemon Athletica has confirmed plans to tap India’s booming fitness-wear market by partnering with Tata CLiQ, the e-commerce arm of Tata Group. The agreement will see Lululemon roll out a flagship store—reportedly in Mumbai’s Palladium Mall—while simultaneously going live online on Tata CLiQ Luxury and Tata CLiQ Fashion, offering its full range of yoga pants, technical apparel and accessories to Indian consumers.

Executives said the franchise model leverages Tata CLiQ’s retail footprint, supply-chain clout and premium-brand portfolio to accelerate Lululemon’s international expansion roadmap. “Bringing Lululemon to India has been on our radar for years,” noted André Maestrini, EVP International at Lululemon, adding that the partnership will allow localized merchandising and community-focused events to build brand affinity among India’s rapidly growing base of health-conscious millennials.

Analysts estimate India’s athleisure segment could top $13 billion by 2028, driven by rising disposable incomes and a nationwide fitness push. The move pits Lululemon against global rivals Nike and Adidas as well as domestic leaders like Tata-owned brand Zivame’s active line and Reliance-backed Tira Active. Retail watchers say early traction will hinge on pricing strategy, omnichannel execution and localized product tweaks for India’s climate and style preferences.