Apple is finally entering the foldable phone market in 2026, but insiders say the debut of its first foldable iPhone will be anything but typical for the company. Unlike Apple’s usual polished, tightly controlled rollouts, this launch is expected to be more experimental and subdued—a departure from the brand's signature unveilings.
According to Bloomberg's Mark Gurman, Apple’s entry into foldables will likely involve a limited release with lower production volumes and a focus on early adopters. The device has reportedly been in development for several years, and while design breakthroughs have finally cleared internal hurdles, Apple remains cautious given the niche status and durability concerns surrounding foldables.
Meanwhile, Apple’s broader product roadmap continues to evolve. The M5 iPad Pro is getting a major performance bump, Meta is aggressively poaching Apple AI talent, and Google has announced the launch date for the Pixel 10. But it’s the upcoming foldable iPhone—quietly signaling Apple’s willingness to break its own rules—that may shape the next wave of premium smartphones.
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