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Apple’s First Foldable iPhone to Debut in 2026

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Apple’s First Foldable iPhone to Debut in 2026

Apple is finally entering the foldable phone market in 2026, but insiders say the debut of its first foldable iPhone will be anything but typical for the company. Unlike Apple’s usual polished, tightly controlled rollouts, this launch is expected to be more experimental and subdued—a departure from the brand's signature unveilings.

According to Bloomberg's Mark Gurman, Apple’s entry into foldables will likely involve a limited release with lower production volumes and a focus on early adopters. The device has reportedly been in development for several years, and while design breakthroughs have finally cleared internal hurdles, Apple remains cautious given the niche status and durability concerns surrounding foldables.

Meanwhile, Apple’s broader product roadmap continues to evolve. The M5 iPad Pro is getting a major performance bump, Meta is aggressively poaching Apple AI talent, and Google has announced the launch date for the Pixel 10. But it’s the upcoming foldable iPhone—quietly signaling Apple’s willingness to break its own rules—that may shape the next wave of premium smartphones.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, digital content, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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