The Celebrity Christmas Ads Everyone Is Watching in 2025

The 2025 holiday season feels like a crossover between a film festival and a nostalgia binge. Brands are stacking A-list talent, reviving beloved characters, and treating the best celebrity Christmas ads in 2025 like short films instead of filler. Macaulay Culkin is back as Kevin, Mariah Carey has turned her “it’s time” ritual into a beauty universe, Emily Ratajkowski is dripping in cake and crystals for Kurt Geiger, and John Travolta is singing Greased Lightnin’ as Santa. If you love culture, fashion, or just clever storytelling, these celebrity Christmas campaigns are impossible to ignore.

At a glance

• Nostalgia drives many of the best celebrity Christmas ads in 2025, from Home Alone callbacks to Grease-inspired musical numbers.
  
• Beauty, fashion, retail, resale, and banking brands all lean on star power to stand out in packed holiday media plans.
  
• The biggest celebrity Christmas ads of 2025 double as entertainment, with multi-minute rom-coms and character-driven shorts.
  
• Celebrity Christmas campaigns now extend across YouTube, TikTok, Instagram, and in-store experiences, not just TV.
  
• The strongest spots tie famous faces to real feelings like elder care, gift stress, sustainability, and national pride.
  

1. Macaulay Culkin Comes Home Again In Home Instead’s “Home But Not Alone”

Home Instead’s “Home But Not Alone” lands at the top because it turns pure nostalgia into something genuinely moving. A grown-up Kevin McCallister tries to protect his ageing mom with elaborate DIY safety measures, only to realise that love also means calling in professional care. The spot nods to iconic Home Alone moments without feeling like a parody, and it taps directly into the stage of life where many original fans now find themselves. That mix of comfort, reality, and resolution is why this sits among the very best celebrity Christmas ads in 2025. (Home Instead)

• Macaulay Culkin and Catherine O’Hara reprise their roles, giving the sequel the energy fans always wanted.
  
• The story reframes in home care as a proactive act of love instead of a last resort.
  
• It shows how nostalgia-driven celebrity Christmas campaigns can carry serious emotional weight.
  

2. Mariah Carey And Sephora Turn “It’s Time!” Into A Beauty Spectacle

Sephora takes Mariah Carey’s annual “it’s time” moment and transforms it into a full-on beauty universe. The ad opens on Mariah in ethereal white, interrupted by a chaotic elf hoarding Sephora bags, before she literally freezes the scene with a whistle note and launches into a sleigh ride through a glittering city. Gift sets, limited edition palettes, and big red bows fill the frame while “All I Want For Christmas Is You” plays, making this one of the most replayed biggest celebrity Christmas Ads of 2025. It feels less like a commercial and more like the official trailer for beauty holiday season. (Sephora Newsroom)

• Mariah leans into her “Queen of Christmas” persona with full self-awareness and humour.
  
• The story hijacks a moment fans already watch for and plugs Sephora directly into that ritual.
  
• It shows how beauty brands can own celebrity Christmas campaigns without losing product focus.
  

3. Benedict Cumberbatch Turns Amazon Reviews Into Holiday Theatre

Amazon’s latest “Five Star Theater” outing proves that the right actor can turn product reviews into appointment viewing. Benedict Cumberbatch sits in a cozy, book-lined set and performs real five-star reviews with Shakespeare-level seriousness, transforming carpet cleaners and kitchen gadgets into dramatic revelations. The concept is simple, but it perfectly fits short-form video culture, making these clips some of the most shared best celebrity Christmas ads in 2025. It is a clever way to make social proof entertaining instead of purely informational. (Amazon)

• Each performance doubles as a standalone memeable moment for Reels, Shorts, and TikTok.
  
• The contrast between high drama delivery and everyday products keeps the humour sharp.
  
• Amazon anchors holiday gifting in the credibility of customer voices, not just slogans.
  

4. Emily Ratajkowski Leads Kurt Geiger’s Decadent “Let Them Eat Cake”

Kurt Geiger’s Holiday 2025 campaign with Emily Ratajkowski leans into high glam fantasy with zero hesitation. Set in a world of towering cakes, crystal-drenched accessories, and candlelit parties, EmRata plays the ultimate holiday hostess, switching between jewel-toned coats, embellished heels, and eagle motif bags. The visuals channel a modern Marie Antoinette energy, turning every frame into a screenshot-ready mood board. It is one of the biggest celebrity christmas ads of 2025 for fashion fans who want their campaigns unapologetically extra. (Kurt Geiger)

• Bags double as cakes and champagne props, so product shots feel like part of the story.
  
• The styling pushes back against minimalism with full colour and sparkle.
  
• Kurt Geiger cements itself as party ready luxury rather than just another accessories label.
  

5. Keira Knightley Turns Waitrose’s “The Perfect Gift” Into A Mini Rom Com

Waitrose’s “The Perfect Gift” is the supermarket ad that feels like a real Christmas movie. Keira Knightley plays a quietly glamorous lead opposite Joe Wilkinson’s endearingly awkward Phil, as they stumble from chance meetings to kitchen mishaps and finally a grand pie-based gesture. Food acts as the emotional bridge, with Waitrose’s festive range woven through the scenes rather than dropped in as obvious product shots. The result is one of the best celebrity Christmas ads in 2025 for viewers who love a good slow-burning holiday story. (Waitrose)

• It uses familiar British rom-com beats without feeling like a copy of older classics.
  
• Phil’s character brings warmth and realism to Keira’s more cinematic presence.
  
• Waitrose ties its premium positioning to the idea of effort and care in cooking.
  

6. Kyle MacLachlan Becomes Nordstrom’s Holiday “Gift Expert”

Nordstrom’s “Oh, What Fun!” campaign turns gift panic into a running joke by casting Kyle MacLachlan as the in-house Gift Expert. Across ads and social clips, he helps customers decode oddly specific briefs like “she wants cosy, but make it chic” or “something small that feels huge.” The tone is dry and playful, and the character extends into in-store activations and online guides. It is one of those celebrity Christmas campaigns that people remember because they remember the character first. (Nordstrom)

• Kyle brings decades of cult TV and film credibility to a surprisingly light role.
  
• The concept directly addresses real gifting stress in a low pressure way.
  
• Nordstrom unites stores, site, and content around a single organising idea.
  

7. Seth Rogen Answers Every Holiday Call For Roots’ “Anything Roots”

Roots taps into Canadian comfort and humour with “Anything Roots,” fronted by Seth Rogen as the brand’s Holiday Concierge. From a retro inspired call centre, he fields frantic calls from shoppers and calmly answers every problem with some version of “get them anything Roots.” Classic sweats, leather bags, and winter accessories roll out as he solves each scenario with stoner calm and local pride. For Canadian audiences especially, it instantly became one of the biggest celebrity Christmas ads of 2025. (Roots)

• Rogen feels like a natural extension of the brand’s cozy, homegrown identity.
  
• The Holiday Concierge idea is simple enough to repeat for years.
  
• Roots reinforces its role as a default gift choice when you are out of ideas.
  

8. Ciara Wraps True Religion’s Holiday In Confidence

True Religion’s “Wrapped in True” holiday campaign uses star power to tell a story about owning your path. Ciara leads a cast of multihyphenate women, moving between performance-ready looks and laid-back denim, all styled for winter nights out and game days. The focus is less on a single Christmas morning and more on a season of moments where outfits signal self-belief. It is one of the best celebrity Christmas ads in 2025 for viewers who see the holidays as a time to step into the spotlight, not blend in. (True Religion)

• The cast includes athletes, creatives, and entrepreneurs, not just models.
  
• Denim, faux fur, and moto pieces feel built for real wardrobes, not just editorials.
  
• True Religion modernises its image while staying true to its denim roots.
  

9. Martha Stewart Makes Resale The Smartest Holiday Flex

Fashionphile’s 2025 holiday partnership with Martha Stewart proves resale can feel as aspirational as first-hand luxury. Shot in the brand’s New York flagship, the imagery shows her hosting ready in classic outfits punctuated by pre-loved Hermès, Chanel, and other trophy bags. The message is clear: if Martha embraces resale, it is not about compromise, it is about smart, sustainable taste. That framing pushes this straight into the list of biggest celebrity Christmas Ads of 2025 for fashion and circular economy nerds alike. (Fashionphile)

• Martha brings instant authority on quality, longevity, and entertaining.
  
• The campaign positions resale as the clever way to upgrade a festive look.
  
• Fashionphile steps closer to the mainstream luxury conversation, not the bargain bin.
  

10. John Travolta Sings “Greased Lightnin’” As Santa For Capital One

Capital One goes full joy mode with a 2025 spot that puts John Travolta back in musical form as Santa. Set in a North Pole-style garage, he tunes up a hot-rod-inspired sleigh and bursts into a holiday twist on “Greased Lightnin’,” complete with dancing elves and winking callbacks to his Grease days. The ad debuted in a prime Thanksgiving slot and quickly spread across social as people clipped their favourite moments. It is one of the best celebrity Christmas ads in 2025 for anyone who just wants pure fun on repeat. (People)

• Travolta taps his iconic musical past without feeling stuck in it.
  
• The performance is big enough that the card message rides along effortlessly.
  
• Capital One continues a multi-year Santa universe that people now expect each season.
  

FAQ

What makes these the best celebrity Christmas ads in 2025?

They combine star power, clear stories, and real emotion instead of quick cameos.

Which celebrity Christmas campaigns lean hardest on nostalgia?

Home Instead’s Kevin comeback, Mariah’s “it’s time” for Sephora, and Travolta’s Grease nods lead the pack.

Where can I watch the Biggest celebrity Christmas ads of 2025?

Most live on brand YouTube channels and social feeds, plus Christmas ad roundups on major media sites.

Do these campaigns actually help brands sell?

They grab attention in a crowded season and anchor wider promos, experiences, and product pushes.

What is the biggest takeaway for smaller brands?

Create a strong recurring character or angle, even without an A list name, and build everything around it.

Why star-powered Christmas ads hit so hard in 2025

Taken together, these campaigns show how far holiday advertising has shifted toward true entertainment. The best celebrity Christmas ads in 2025 respect viewers’ time with mini movies, sharp jokes, or quick emotional punches that feel worth watching on purpose. The biggest celebrity Christmas ads of 2025 also prove that celebrities work best when they are woven into the heart of the story, not just added for name recognition. As more brands chase headline-making celebrity Christmas campaigns, the ones that will last are the spots where the star, the message, and the feeling of the season all click into one unforgettable scene.