Latest Social Media Articles

• Social Media

Facebook Ads 101 for Beginners: Your Quickstart Guide to Effective Advertising

Navigating the realm of Facebook advertising can appear daunting to beginners; however, it is a powerful tool for reaching target audiences effectively. Facebook ads provide a versatile platform for businesses and individuals to launch campaigns tailored to a wide array of goals, whether it's brand awareness, website traffic, or product sales. The entry barrier is surprisingly low, allowing advertisers to start with a minimal budget and you can even outsource to a Facebook ads agency. It's essential to understand the system's foundation—from setting up an Ads Manager account to defining the audience and budgeting to ensure the best return on investment.

• Educational

5 Online Marketing Courses for Students

Being able to skillfully and effectively market online is a vital tool students will need if they want to be successful in today’s competitive job market, whatever their industry. From analytics to strategy, courses on online marketing will give students an upper hand over the competition when applying for jobs. At the same time, these courses will also prove to be very valuable to students who are building their own websites, blogs, or programs and want to be able to market their digital properties. The following are five of the best online marketing courses for students looking to increase their digital marketing savvy.

How to Personalize Remote Employee Onboarding Best Practices?

While many companies have shifted to remote work due to the COVID-19 pandemic, the importance of effective onboarding remains constant. In fact, it's even more crucial now as new employees navigate their roles from a distance without the luxury of in-person interactions and traditional office environments. 

Successfully Market your HVAC Business

Running an HVAC business is not an easy task and the key tool to succeeding in this competitive industry is marketing. In order to successfully market your HVAC business, you need a plan that combines a strong online presence, a high percentage of customer satisfaction and a ton of local engagement. Without a plan, you could miss out on potential customers who need your services.

Using Social Media Channels to Promote Your New Business

New businesses provide several opportunities for promoting and marketing the goods and services you provide. It is significantly vital to figure out how you want to promote your new business. There are traditional channels, such as radio, television and print, however, those spaces are rather expensive and returns can vary. More so, new media provides a better chance to target and reach your audience. Content marketing, search engine optimization and social media are great ways to connect with your potential customers. Social media provides you with a powerful opportunity.

The Full Guide to Branding for Property Management Businesses

New to property management company branding? ➜ Learn how to create property management brand identity and stand out amongst competitors!

• Social Media

AI's Expansion on TikTok: Exploring the Latest Symphony Features

At TikTok World 2024, TikTok launched Symphony, an innovative suite of AI-powered ad solutions. This comprehensive platform introduces Symphony Digital Avatars and AI Dubbing for seamless global translations. These tools empower creators and brands to produce TikTok-first content that resonates across cultures.

A Comprehensive Guide for Small Businesses on Mastering SEO in 2024

The importance of SEO is significant as it is applicable to all businesses, however in this article it will touch on information for smaller businesses. These implications can bring your pieces to the top of the search bar and give your brand the visibility it deserves.

• Social Media

Bringing Positivity Back to Your Social Media Algorithms with LG

Social media is a large part of many people's lives and, through the algorithm, affects our everyday lives, including our moods. Social media is filled with various content both positive and negative and LG Electronics has taken notice of this and has set out to “Optimize Your Feed.” 

• Social Media

How Béis Luggage is Expanding its Reach with a Groundbreaking Social Media Campaign

Have you ever had a brilliant idea for a brand and wished they would bring it to life? This dream became a reality for popular TikTok creator Robyn DelMonte, better known as Girlbosstown.

• Social Media

Unlocking Engagement: Best Times to Post on Social Media for Maximum Reach

As a brand, posting on social media can be difficult as they try to determine how to reach optimal engagement, which can be influenced by the time of day they post. Keep in mind there is no universal time frame that will guarantee a positive incline in user interactions. 

How Core Banking Systems Integration Can Drive Digital Transformation?

The modern banking landscape is far from the traditional brick-and-mortar institution of the past. In our digital age, banks are expected to offer seamless, personalized, and instant services, pushing the industry toward a significant transformation. The pivot towards digital is not just a trend but a strategic imperative. The integration of core banking systems, which serve as the framework for enabling a digital banking experience, is one of the key components of this change. We'll delve into how core banking system integration can catalyze digital transformation in the banking sector.

Mercedes-Benz and AI Integration: How Intelligent Systems Drive Transformation in Luxury Vehicles

In an ever-evolving industry, one brand consistently leads the way in vehicle technology innovation: Mercedes-Benz. Recently, this luxury brand has made significant strides by integrating artificial intelligence (AI) into its vehicles. This milestone not only enhances the driving experience but also sets new standards for safety, convenience, and efficiency in the automotive industry. Discover how Mercedes-Benz is using AI to transform luxury vehicles and redefine the driving experience for both drivers and the automotive industry as a whole.

How A Mobile-First Approach Can Help Small Businesses Be Ahead Of Their Competitors

In an era where smartphones have become extensions of our hands, embracing a mobile-first approach isn't just a luxury—it's a must for small businesses. Whether you plan on running a cozy coffee shop or an innovative tech startup, focusing on smartphones can significantly boost growth and customer engagement. 

Keeping Your Brand’s Reputation Flawless: 7 Tips

More than capital or influence, a brand's reputation is its most vital asset. A strong reputation ensures a brand's growth and resiliency. However, in an age where information travels and opinions shift at the speed of thought, how do you maintain one? Here are seven proven tips to help you hold a steady course while navigating the digital world's reputational perils.

• Social Media

TikTok Notes Updates: A Blend of Instagram and Pinterest?

TikTok is stepping up its game in the social media arena with the launch of TikTok Notes, a new image-sharing app, poised to rival the much-loved Instagram. This move signifies TikTok's bold strategy to expand its influence and capture even more of the social media landscape.

• Social Media

Snapchat: A Rising Powerhouse for Influencers

Does the fate of a social platform hinge on the presence of influencers?

• Social Media

TikTok's Ongoing Updates Amidst Ban Rumors

For months, TikTok has remained a focal point of speculation regarding its potential ban in the USA. This uncertainty has left many in a state of panic and confusion, especially creators who rely on the platform for their livelihoods, eagerly awaiting updates.

Google Analytics for Small Businesses: A 2024 Guide

What if you could trade your wild hunch-based risks for choices backed by solid, trustworthy data? That's where Google Analytics comes in.

• Social Media

Bumble Rebrands And Introduces New, Exciting Features For Gen Z

In a world where swiping left and right has become the norm, Bumble is stepping up its game to breathe new life into the weary hearts of singles everywhere. With its recent rebrand, this women-focused dating app is on a mission to woo users who are oh-so-tired of the online dating scene.

• Marketing

Top 10 Brand Collaborations Of 2024 - So Far

In 2024, brand collaborations have become increasingly important, resulting in interesting and surprising consumer-responsive partnerships. These partnerships not only raise the bar for sales but also for brand identity and consumer engagement.

The Importance of Customer Service in Shopify Dropshipping

If you want to be successful and grow your business, you need to provide first-rate customer service. Though Shopify dropshipping comes with several benefits and vast ease for the business runner, customer service is something observed with great detail and focus.

Modernizing Legacy Applications: A Phased Approach to Transformation

Most of the organizations' applications were developed some years ago and can't respond to new or growing business needs; therefore, they are archaic, inefficient, and expensive for their maintenance as new technological advances emerge.

• Social Media

President Biden Signs TikTok Ban Bill—This Is What You Need to Know

On April 24, 2024, President Joe Biden signed into law a bill that could effectively ban TikTok all over the country. Unless the Chinese parent company, ByteDance, decides to sell the app in the United States within a year.