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Jul 3, 2024
(Updated on
Jul 3, 2024
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5 Online Marketing Courses for Students

Being able to skillfully and effectively market online is a vital tool students will need if they want to be successful in today’s competitive job market, whatever their industry. From analytics to strategy, courses on online marketing will give students an upper hand over the competition when applying for jobs. At the same time, these courses will also prove to be very valuable to students who are building their own websites, blogs, or programs and want to be able to market their digital properties. The following are five of the best online marketing courses for students looking to increase their digital marketing savvy.

Photo by Corinne Kutz on unpslash 

1. Google’s Digital Marketing Course

The Digital Garage from Google has a course on the basics of digital marketing. This covers everything, from SEO and SEM to social media and mobile marketing. It’s a brilliant resource – it comes straight from the mother of all search engines, it’s free, and it’s certified by Google. It could be a great addition to your résumé when you’re looking for your next job. It is also great for students studying marketing and wanting to expand their knowledge. If you, too, would like to study this course but don't have enough free time because of your college work, try ordering online assignment help using UKwriting service for students. This will help you free some time off your schedule for extra study sessions.

2. HubSpot Academy’s Inbound Marketing Certification

The Inbound Marketing Certification from HubSpot Academy is a top-notch study on the fine art of attracting customer attention through content, as opposed to overt advertising. Students learn how to produce content, how to interact with their audiences through social media, and how to create an effective inbound marketing plan. This course is recommended for planners who intend to truly interact with their audiences and understand how to leverage interest into genuine customer interaction.

Photo from Hubspot

3. Copyblogger’s Internet Marketing for Smart People

Copyblogger, an online marketing veteran, offers the Internet Marketing for Smart People mini-course. This well-structured and thorough program covers the four pillars of online marketing success:

  • Cultivate Relationships
  • Craft Messages That Sell (Direct Response Copy)
  • Use Content Marketing
  • Offer Something Worthwhile to Sell

The course is delivered for free via email and, while not as systematic as others, provides students with solid, actionable advice and frameworks for creating compelling online content. Speaking of online content, if you want to get custom law essay writing services as a student, reach out to a good writing service. There are many such providers online, so you can pick whichever piques your interest.

Photo from Copyblogger 

4. Social Media Marketing by Coursera

In partnership with Northwestern University, this Social Media Marketing Specialization on Coursera examines several aspects of the new frontier of digital marketing, with a focus on social media marketing. The course series discusses the top content channels, strategies for creating effective content, and how to assess the impact of your social media campaigns. It’s great for students looking to concentrate on a field that’s quickly becoming a fundamental component of many business marketing plans.

5. SEO Training Course by Moz

Anyone interested in going deeper into the details of SEO should try the SEO Training Course by Moz on the Udemy training website. This course covers the full spectrum of SEO topics, including keyword research, link building, page optimization, and analyzing search engine results pages (SERPs). This course has been developed by SEO experts and updated constantly, which is important because SEO is ever-changing and evolving. Learners who complete the course should find themselves going from a completely general understanding to a more specialist level of knowledge about how algorithmic systems work in the marketplace to provide a visible ranking for websites.

Photo by Moz

Boost Your Career with Digital Marketing Skills

Students can improve their career prospects in almost any sector with a thorough understanding of the basics of online marketing. Having a good idea of how to capture online audiences is becoming more valuable in all disciplines. Each course takes a different perspective on digital marketing, from a beginner’s guide to the basics of SEO to drawing up a strategy for social media. By choosing the right course for you based on your area of interest and what you want your career path to look like, you can not only put yourself in a great position on your CV but also understand the latest trends in terms of digital marketing, putting you ahead of the pack in the job market.

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