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Jun 19, 2024
(Updated on
Jun 18, 2024

AI's Expansion on TikTok: Exploring the Latest Symphony Features

At TikTok World 2024, TikTok launched Symphony, an innovative suite of AI-powered ad solutions. This comprehensive platform introduces Symphony Digital Avatars and AI Dubbing for seamless global translations. These tools empower creators and brands to produce TikTok-first content that resonates across cultures.

Photo by TikTok


Symphony Digital Avatars enable customizable virtual influencers, enhancing brand engagement without physical models. Meanwhile, AI Dubbing facilitates effortless language localization, breaking down global communication barriers in marketing. These additions to TikTok's Symphony suite underscore a pivotal shift towards personalized, culturally resonant content creation.

With Symphony Collective, TikTok fosters collaboration between creators and brands, facilitating the creation of impactful content strategies. This initiative aims to redefine digital marketing on TikTok by leveraging advanced AI technologies to deliver compelling, authentic brand narratives.

TikTok’s Symphony suite represents a significant evolution in digital marketing strategies, empowering brands to connect authentically with diverse global audiences through innovative AI-driven solutions.

These features follow research demonstrating that TikTok-first ads not only increase purchase intent by +37% and brand favorability by +38% but also highlight that 79% of TikTok users prefer brands adept at creating platform-specific content.

Digital Avatars

Introducing Symphony Digital Avatars, the latest innovation from TikTok designed to revolutionize branded content and influencer marketing. These avatars come in two distinct forms: Stock Avatars and Custom Avatars.

Stock Avatars are ready-made characters featuring paid actors of diverse backgrounds, nationalities, and languages, licensed for commercial use. They offer an efficient solution for businesses looking to inject a human element into their content effortlessly.

On the other hand, Custom Avatars are meticulously crafted to resemble specific creators or brand spokespeople. These avatars possess the ability to communicate in multiple languages, enabling creators and brands alike to connect with global audiences while maintaining a distinct personal touch.

Both types of avatars empower brands to scale their creative strategies on TikTok, leveraging generative AI technology to deliver engaging and authentic content experiences. This initiative marks TikTok's advancement in the realm of virtual influencers, offering brands perpetual advertising potential through live streams and interactive engagements.


Introducing Symphony Digital Avatars, to help creators and brands captivate global audiences and deliver impactful messages in an immersive and authentic way. Check out our Newsroom to learn more.

♬ original sound - TikTok Newsroom

Symphony Digital Avatars represent a pivotal step towards enhancing content authenticity and global reach on TikTok. With 58% of TikTok users expressing increased brand trust post-engagement with creators, these avatars facilitate a personalized approach that resonates across cultures and demographics.

Whether through Stock or Custom Avatars, creators and brands can now expand their influence and amplify their messages worldwide, ushering in a new era of creative storytelling and audience connection on TikTok.

Multi-Language Support 

Symphony AI Dubbing is revolutionizing content creation on TikTok with its advanced global translation capabilities. This powerful tool supports over 10 languages and dialects, including French, Spanish, Portuguese, German, and Korean. It automatically identifies the spoken language in videos, enabling seamless transcription, translation, and dubbing into the chosen language.

Creators and marketers now have unprecedented control over their content’s global reach. Symphony AI’s creative suite empowers brands throughout the creative process, ensuring TikTok content resonates with a diverse global audience. By scaling creative campaigns across multiple languages, brands can effectively connect with international markets while maintaining their unique identity.

Photo by Markus Krisetya on Unsplash 

AI Dubbing is not just about translation—it’s about inclusivity and impact. It equips creators and marketers with the tools to craft messages that transcend linguistic barriers, fostering deeper engagement and broader audience connections.

This innovation underscores TikTok’s commitment to supporting creators in their quest to expand into new language markets while maintaining authenticity and relevance. Symphony AI Dubbing marks a significant leap forward in global content strategy, empowering brands to achieve their campaign objectives on a worldwide scale.

In conclusion, TikTok’s Symphony suite stands as a testament to its commitment to revolutionizing digital marketing through innovation. With Symphony Digital Avatars offering personalized influencer interactions and AI Dubbing breaking down language barriers for seamless global engagement, TikTok empowers brands to create culturally resonant content that resonates across borders. These advancements not only enhance brand visibility and trust but also pave the way for more inclusive and impactful marketing strategies in the evolving digital landscape. As TikTok continues to push the boundaries of creativity and technology, brands can confidently embrace Symphony’s AI-driven solutions to forge deeper connections with diverse global audiences.

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