Latest Marketing Articles

How to Use Guest WiFi to Foster Customer Loyalty and Retention

Organizations today need loyal customers above all else because market competition remains intense. The everyday utility known as guest WiFi contains fantastic potential to strengthen customer loyalty which business operators often ignore in favor of traditional methods such as loyalty cards and email marketing. Operations with a social WiFi reseller unlocks the ability for businesses to transform basic connectivity into a force that enhances customer loyalty while increasing engagement. 

Expanding Internationally? Language Proficiency Should Be a Brand Priority

Globalization has brought businesses closer than ever. As technology has made it easy for people to connect across continents, international expansion sounds like a dream come true for a brand to increase market share and explore other revenue sources. However, it doesn’t have to be enough to get abroad with a good product or service. Fine-tuning by language and cultural nuances leads to brand customer interaction becoming highly success-driven. Therefore, any brand that wishes to make a global mark must first focus on language proficiency and the culture.‍

How to Elevate Your Brand with Books

A professional guide for entrepreneurs, thought leaders, and business professionals looking to leverage books for brand amplification, marketing strategy, and long-term business growth.

• Marketing

What is Brand Personality: A Guide to Showing it Off

Discover what brand personality is and why it matters for your business. Learn how to define, build, and maintain a strong brand identity using the five key personality traits—sincerity, excitement, competence, sophistication, and ruggedness.

• Business

Quit the 9-5: Start Selling on Amazon in 2025

Learn how to start selling on Amazon—from setting up your seller account to choosing FBA or FBM, sourcing profitable products, and optimizing listings for success.

• Business

Injured in a Car Accident? Here’s How a Lawyer Can Help You Win

A car accident in Jersey City can cause injuries, financial uncertainty, and confusion. After a car accident in Jersey City, you can choose to deal with your insurance company or hire an attorney. Reaching out to an experienced Jersey City car accident lawyer immediately after the accident ensures the protection of your legal rights and optimizes your chances of recovering the compensation you deserve.

• Marketing

Crumbl's Sweet Success: The Viral Bakery Brand That Makes Millions

Craving the secret behind Crumbl’s sweet success? Discover how Crumbl’s viral marketing strategy, rotating cookie drops, influencer partnerships, and aesthetic pink boxes transformed it into a dessert empire. From TikTok fame to flavor FOMO—Crumbl is more than cookies, it’s a lifestyle.

The Benefits of SAP Business One for Inventory and Financial Management

For many businesses, inventory and financial management is a real challenge. Without a suitable system, however, businesses face stock shortages, overstocked inventory, cash flow mismanagement, and incorrect financial statements. These challenges can lead to slower firms, lower profitability, and unwanted stress for the business owner.

Shared Hosting vs. VPS: Which One Should You Choose for Website Hosting?

When it comes to hosting your website, choosing the right type of hosting plan is crucial. Two popular options are Shared Hosting and Virtual Private Server (VPS) hosting. Each has its own strengths and weaknesses, making it essential to understand the differences to select the best fit for your needs.

Branding on a Budget: How Solopreneurs & Startups Can Build a Standout Identity

The phrase “life finds a way” perfectly describes the modern economy. Smaller companies, let alone individual entrepreneurs, may seem to have no place in the shadow of massive corporate monopolies. Yet, like a tropical forest, the economy blossoms, thanks to thousands of startups, and generates employment for millions of solopreneurs.

Emotional Marketing: 5 Ways to Build Lasting Customer Connections

Discover five powerful emotional marketing strategies to connect with customers on a deeper level. Learn how brands use storytelling, inspiration, and identity to build lasting loyalty.

• Marketing

The Story of Juicy Couture: The Glamorous Velour Brand of the 2000s

From rhinestones to farm life (Paris Hilton's in The Simple Life), the Juicy Couture brand has shaped pop culture fashion like no other. Let’s relive the rise (and comeback!) of the sparkliest Y2K label in history. Here is the glamorous story of the glamorous Juicy Couture Brand!

• Marketing

Stand Out in the Market: Best Branding Practices for Real Estate Agents

As a real estate agent, standing out is your best way to get your clients' foot in the door. The best marketing practices for real estate agents will be discussed today. This guide walks through the core branding elements that help real estate professionals get noticed—and remembered.

• Business

Building Your Unique Brand Voice: A Practical Guide for Authentic Communication

Learn how to build a brand voice that stands out and fosters real connections. Follow these actionable tips on brand personality development, tone, and consistent messaging.

Building a Brand Empire

In today's digital world, influencers really hold immense power in shaping consumer trends and business directions. While most start as content creators who endorse brands, more and more are becoming full-fledged entrepreneurs. This transition offers long-term financial security, creative autonomy and the potential to build a lasting legacy that goes beyond social media. However, to achieve this shift from influencer to entrepreneur, a strategic roadmap, a new mindset and an in-depth understanding of business fundamentals are necessary.

• Marketing

Inside Mansory’s Success Story: Transforming Supercars into Art

Welcome in on the story behind Mansory’s success, from its carbon fiber obsession to its global clientele of ultra-wealthy car enthusiasts. Learn how Mansory’s fearless approach to design, performance, and exclusivity reshaped luxury automotive tuning and set a new benchmark for opulence.

• Entertainment

Paris Hilton’s Success Story: From “It Girl” to Global Mogul

Explore Paris Hilton’s rise to fame and uncover how Paris Hilton became successful through brilliant branding, fragrances, reality TV, and more. Learn why Paris Hilton was so popular and see how her brand persona continues thriving, from teen model days to modern digital innovation.

• Business

How Receipt Scanners Can Revolutionize Your Business's Expense Tracking

The management of business expenses is a significant aspect of operations that can significantly affect profitability and efficiency. Traditional methods, such as keeping physical receipts or manually entering expenses, are often prone to errors and inefficiencies.

• Educational

Craving Nutella? 10 Iconic Brand Collabs You Need to Know

Explore Nutella’s most iconic brand partnerships—from fast-food desserts to limited-edition pop-ups—and see how these co-branded campaigns captured the world’s attention.

• Educational

From $100 to $100K: The 2025 Website Cost Breakdown

Learn how much a website costs in 2025—from DIY options to hiring professionals. Explore budgets, trends, and key cost factors like hosting, design, and maintenance.

How to Optimize Your Collections Process and Boost Cash Flow

Managing accounts receivable effectively is crucial for maintaining a healthy cash flow. A streamlined collections process ensures that payments are received on time, reducing outstanding invoices and minimizing financial risks. If your business struggles with late payments, it’s time to optimize your collections strategy.

• Marketing

How Niche Creators Redefine Brand Identity and Persona: Marketing in the Margins

Discover how niche influencers and creators are reshaping brand identity by connecting deeply with targeted audiences. Explore the rise of niche marketing and how brands are achieving niche success through personalized partnerships.

• Marketing

Social Media Marketing in 2025: What Works and What Doesn't

Discover the most effective social media marketing strategies in 2025—from short-form video dominance to influencer-led content—while avoiding outdated tactics that hurt engagement. Stay ahead with data-driven insights and platform-specific trends.

Where to Buy Amazon Mystery Box? 11 Best Online Stores

Every year, Amazon sells billions of products in the US. And every year, this retail giant has tons of overstock, shelf-pulls and returns that they need to offload fast. That’s where liquidators come into play. They take these items and sell them to resellers and everyday people at a fraction of the cost. Many of them offer mystery boxes that can contain anything Amazon sells, from electronics to apparel and home goods.