In the dynamic realm of marketing, two standout strategies have taken the spotlight: influencer marketing and celebrity endorsements. These approaches wield distinct traits, benefits, and obstacles, demanding a keen grasp from businesses to navigate effectively.
Do you live in Toronto? Or are you just visiting the city? Either way, if you are looking for fun things to do on a budget, then continue reading this piece to find things to do for free!
When you think of popular soda companies, Coca-Cola and Pepsi likely come to mind first. For years, these two giants have dominated the market. However, there's a new contender shaking things up: Dr Pepper has now surpassed Pepsi to claim the number two spot for carbonated soft drinks in the U.S. Let's dive into how Dr Pepper achieved this impressive milestone.
Sofia Vergara adds to her entrepreneurial ventures alongside Walmart as she launches a new coffee brand which focuses on female empowerment. The award-winning actor already has Sofia Home and Sofia Jeans, which are featured in the multi-channel retailer.
Summer has come along and the weather has been absolutely stunning. This also means it is time to come out from hibernation and start doing things that make you laugh. One of those things I encourage you to go to are arcades, read along for why and where. There are a ton in Toronto and these gaming bars always provide the attendees with an amazing time. Believe it or not, arcade games have been proven to enhance your working memory, so get your game on with these easily accessible and interestingly fun establishments that are located across the city.
Looking for a brunch that suits your friends and yourself for the summer? Or are you trying to find spots in Toronto without the hassle of looking into the reviews and the menu? Check out this piece and get your brunch on.
The celebration of Tim Hortons' 60th anniversary is in full swing, and this time, they've teamed up with athletic powerhouse Adidas for an exciting National Donut Day collaboration. Are you passionate about donuts and sneakers? This limited-edition collection is tailor-made for you.
In a bold move that signals a new era for Sonic-Drive-In, the iconic fast-food chain has bid farewell to its beloved "Two Guys" advertisements and embraced a fresh approach with the slogan "Live Free Eat Sonic." After two decades of the dynamic duo bantering in their car about Sonic's offerings, the company has decided it's time for a change. But what prompted this shift in their campaign strategy?
The modern banking landscape is far from the traditional brick-and-mortar institution of the past. In our digital age, banks are expected to offer seamless, personalized, and instant services, pushing the industry toward a significant transformation. The pivot towards digital is not just a trend but a strategic imperative. The integration of core banking systems, which serve as the framework for enabling a digital banking experience, is one of the key components of this change. We'll delve into how core banking system integration can catalyze digital transformation in the banking sector.
Five different places to visit in order to stay refreshed and cool while still enjoying the gorgeous weather. Guilt-free and vibrant, enjoy your summer a little more with a cold one from one of the following places all located in downtown Toronto. Grab a friend, or a few and go today, tonight or tomorrow for a revitalizing experience.
The beautiful weather has flooded the city yet again. This trusted guide will infuse and build on both your levels of creativity and desire to experiment. Along with your taste buds as they will begin to water thinking of the sweet yet savory taste our city has to offer.
In an ever-evolving industry, one brand consistently leads the way in vehicle technology innovation: Mercedes-Benz. Recently, this luxury brand has made significant strides by integrating artificial intelligence (AI) into its vehicles. This milestone not only enhances the driving experience but also sets new standards for safety, convenience, and efficiency in the automotive industry. Discover how Mercedes-Benz is using AI to transform luxury vehicles and redefine the driving experience for both drivers and the automotive industry as a whole.
In an era where smartphones have become extensions of our hands, embracing a mobile-first approach isn't just a luxury—it's a must for small businesses. Whether you plan on running a cozy coffee shop or an innovative tech startup, focusing on smartphones can significantly boost growth and customer engagement.
More than capital or influence, a brand's reputation is its most vital asset. A strong reputation ensures a brand's growth and resiliency. However, in an age where information travels and opinions shift at the speed of thought, how do you maintain one? Here are seven proven tips to help you hold a steady course while navigating the digital world's reputational perils.
Bacardí Rum has enlisted Camila Cabello to kickstart the summer season in style, introducing fresh tunes and flavours to the mix.
In a groundbreaking move, the WNBA announced its expansion into Canada with the introduction of a team in Toronto. This marks the league's first venture outside of the United States and is set to debut in 2026 as the 14th franchise.
Apple Music celebrates the pinnacle of musical achievement with the launch of its 100 Best Albums compilation. Unveiled on May 13th through a press release, the company outlined its plan to celebrate the top 100 albums over a span of 10 days.
Get ready to dust off your wands and stir up some magic because the Wizards of Waverly Place are back in action! Following a near-decade hiatus since the conclusion of the beloved Disney series, the Russo Family returns like never before.
Catch up on the action from The Miami Grand Prix, a Formula 1 race that took place during a three-day event between Friday, May 3, 2024, and Sunday, May 5, 2024.
With the announcement of the NFL 2024 schedule, fans were thrilled to learn about a major new partnership: the NFL has teamed up with Netflix to stream Christmas Day games. This innovative deal is set to transform sports broadcasting, providing an easy and accessible way for fans to watch their favourite teams during the holiday season.
The Olympic Games have a rich history, dating back to the first Summer Olympics held in 1896 in Athens, Greece, which saw participation from athletes representing 13 nations. Since then, the marathon has remained a cornerstone of Olympic events.
The Gold Gala 2024 unfolded for a magical night on May 1, 2024, at the historic Music Center in Los Angeles for its third consecutive year. This prestigious event paid tribute to Gold House's annual A100 List, spotlighting a diverse array of influential Asian Pacific creatives and leaders spanning entertainment, fashion, technology, and more.
Picture this: a roaring crowd of 17,000 fills the stadium, their cheers and laughter echoing through the air, while an astounding 2 million more tune in from their couches, eagerly awaiting the spectacle. After two years in the making, the long-anticipated roast of the greatest quarterback of all time, Tom Brady finally unfolds in all its glory.
The beef between Drake and Kendrick Lamar begins with a string of highly publicized personal exchanges that would take an unforeseen and violent turn.
These 12 brand pranks, which ranged from health-related partnerships to made-up products, made people laugh and showed how powerful humour can be in marketing.
The album achieved a remarkable milestone on Spotify, becoming the most-streamed album of 2024 within just one day of its release. It gathered an astonishing 76.13 million streams.
After more than 20 years, Lamborghini has finally introduced a new logo, signalling a new transformation.
Messi has made a surprising decision to team up with Mark Anthony Brands, the company responsible for well-known drinks such as White Claw Hard Seltzer and Mike's Hard Lemonade.
Amazon Pharmacy recently increased the range of services it offers by adding same-day prescription delivery in New York City and the surrounding Los Angeles region, further solidifying Amazon's leadership in the e-commerce and delivery services sectors.
It's hardly surprising that LVMH, a company well-known for its production, has become a major sponsor of the 2024 Summer Olympics in Paris.
This is what you need to know about Ian Somerhalder and Nikki Reed's vitamin line, which was pre-launched at Erewhon and launched recently online.
For now, though, this trial is only happening in the UK. Its long-term fate has not yet been decided.
In response to concerns about the large amount of fake and manipulated content on its site, YouTube announced that it will now require AI disclosure.
818 Tequila represents a bold venture into the spirits industry by Kendall Jenner, leveraging her personal heritage and entrepreneurial spirit to create a premium brand with deep roots in authenticity and quality.
Fans and industry experts alike are excited about the news that the popular computer game "The Sims" will soon be a motion picture, according to the Hollywood Reporter.
The Coachella 2024 lineup features a diverse range of artists, including well-known names like Lana Del Rey and up-and-coming talents like Blxst. Coachella 2024, with its lineup, serves as a prime example of effective marketing strategies in the entertainment industry.
DoorDash announced on Thursday that it has taken a step in its delivery services by starting to test drone deliveries in the US with Alphabet's Wing.
Amazon's new spring shopping event, called the "Big Spring Sale," has begun. This is yet another big shopping holiday on Amazon's calendar.
Meghan Markle's latest venture into the business world with her new lifestyle brand, American Riviera Orchard, has stirred up scrutiny from branding experts and people on social media.
PepsiCo’s Bubly brand launches a new sparkling water into the market with its latest innovation, Bubly Burst.
The controversial YouTuber-turned-boxer Jake Paul will face off against former heavyweight champion Mike Tyson on July 20, 2024. It will be a battle marketers won’t want to miss.
McDonald's UAE's "After-Dinner Dinner" campaign is a particularly inventive way to address the discontent that people frequently feel after spending a lot of money on upscale dining experiences. The campaign cleverly targets people who might feel both financially and gastronomically empty after expensive meals.
Shark Tank, the popular reality TV show where entrepreneurs pitch their business ideas to a panel of wealthy investors, has long been associated with innovative products, lucrative deals, and entrepreneurial success stories. Over the years, the Sharks, consisting of business leaders such as Mark Cuban, Lori Greiner, and Kevin O'Leary
The alternative milk market has grown substantially in recent years, due to consumers' increasing demand for healthier and more sustainable products. Despite inflationary pressures and record highs in dairy prices, alternative milk sales reached $20 billion.
The internet went crazy with excitement when Taylor Swift revealed her new album at the Grammys. Anticipation was high among both fans and brands. The black-and-white theme that Taylor applied to her social media profile picture sparked rumours that she might be teasing a re-release of her "Reputation" album, which shared a similar aesthetic.
Well-known Sesame Street character Elmo made a simple post on X this week, asking people how they were. It pretty much broke the Internet. "Elmo is just checking in! How is everybody doing?" said Elmo.
Recent reports have emerged suggesting that Lewis Hamilton, the seven-time Formula One world champion, is on the brink of a sensational move to Ferrari for the 2025 season. Despite neither Mercedes nor Ferrari having made an official announcement.
In the midst of the NFL playoffs, a figure has emerged on the sidelines, sparking debates among fans and Hall of Famers alike. Yes, you guessed it—Taylor Swift. As the NFL's favourite anti-hero, her presence has coincided with a surge in TV ratings, creating an opportunity for brands to capitalize on her star power.
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