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Top 10 Branding Agencies in Canada

Looking for the best branding agencies in Canada? This Top 10 roundup spotlights firms that connect research, brand strategy, and visual identity with measurable outcomes. Compare strengths, costs, and case studies to choose the top branding agency that fits your goals.

7 min read
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The Best Marketing Campaigns of 2025

The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.

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What Is Answer Engine Optimization (AEO)?

Optimizing your web presence to secure a top spot in search engine results pages (SERPs) is paramount. However, a new optimization frontier has emerged with the rise of artificial intelligence (AI) platforms like ChatGPT, among others.

6 min read

Spotify Now Charges You To See Your Song’s Lyrics

Spotify has recently introduced an access paywall on its platform for the lyrics of the songs. A decision like this one seems to be part of a more general strategy to turn around free users into paid subscribers into Spotify Premium, which recently already had a price surge on its monthly subscription.

3 min read

Bumble Rebrands And Introduces New, Exciting Features For Gen Z

In a world where swiping left and right has become the norm, Bumble is stepping up its game to breathe new life into the weary hearts of singles everywhere. With its recent rebrand, this women-focused dating app is on a mission to woo users who are oh-so-tired of the online dating scene.

6 min read

Top 10 Brand Collaborations Of 2024 - So Far

In 2024, brand collaborations have become increasingly important, resulting in interesting and surprising consumer-responsive partnerships. These partnerships not only raise the bar for sales but also for brand identity and consumer engagement.

5 min read

How To Choose Best Performing Domain Name For 2024

Your domain name is your digital storefront, virtual handshake, and first impression of your brand in the busy world of online presence. When it comes to choosing the perfect domain name, it's similar to selecting the ideal location for a physical store. By using this comprehensive guide, you will be able to navigate the complex process of selecting a domain name.

4 min read

Domino's "You Tip, We Tip," Campaign Earns You A Tip If You Tip.

You’ve probably come across the tip screen many times on a regular outing. In 2024, Domino's Pizza will take a unique approach to alleviate what's been coined "tipping fatigue" by incentivizing customers to continue the practice of tipping. Customers are dealing with inflation and rising living costs right now, which makes all extra costs, like tips, feel heavier.

3 min read

Tyler, the Creator and Converse Collaborate On A Sneaker Drop

Tyler, the Creator's vibrant and eclectic style has once again found its expression in the latest sneaker collection with Converse, marking a thrilling continuation of their partnership. This collaboration has showcased a series of bright, camo-printed versions of the iconic Chuck 70 low-tops under Okonma's Golf le Fleur brand, further cementing his influence in both the music and fashion industries.

4 min read

Tesla Fires Entire Marketing Department in Recent Layoffs

It may come as a shock that Tesla has decided to lay off all of its marketers, particularly in this day and age when brand awareness and communication are crucial. While industry heavyweights like GM and Ford are spending billions on worldwide advertising campaigns, Tesla has taken a very different tack.

5 min read

How To Reduce Your Webite’s Bounce Rate In 2024

You want that bounce rate as low as possible because it essentially shows that your site is pulling in not only potential customers with high-quality content but also keeping their interest sustained, whether it be in your content, smooth navigation, or even the proper functioning across different screen-sized devices. This means that the most successful websites have low bounce rates, which goes without saying. 

10 min read

Amazon Launches A Grocery Subscription Service For Prime Users

Amazon has just announced a new subscription service for groceries, available exclusively to Prime members and EBT users. This shows Amazon's deliberateness and strategic approach to expanding its grocery services to more customers. Let’s take a deeper look at its new subscription service and what it says about the consumer and the retail giant.

4 min read

Link Building in 2024: 20 Proven Ways to Succeed

Link building remains a crucial strategy for enhancing website visibility and authority. In 2024, the emphasis has shifted from merely accumulating links to focusing on the quality and relevance of those links. This article explores 20 essential do’s in link building, providing insights into both effective strategies and common pitfalls.

9 min read
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