Rebrands win or wobble on research. Here’s the role of research in rebranding—what methods actually answer which questions, how long each takes, realistic timelines, and how to de-risk decisions from discovery to rollout.
Discover the 20 youngest billionaires in the world in 2025: ages 19–29, fortunes, family empires, and key facts about the new wave of young wealth.
Apple’s iPhone 17 lineup is here, featuring the ultra-thin iPhone Air and redesigned Pro. Discover specs, prices, release dates, iOS 26, and key upgrades vs iPhone 16.
Discover the 10 richest tennis players in the world by net worth as of August 2025. We break down fortunes, investments, company stakes, real estate and brand ventures, using Tier‑1 sources and clear methodology. Perfect for a marketing and business audience researching athlete wealth, tennis investments and long‑term brand value.
Competing with AI? Use SEO Strategies for the New Google that connect research & strategy, content SEO, website audit, and website development into one plan. Learn to earn AI citations, improve Core Web Vitals, add schema, and build credibility so your pages win.
Do you want your brand's visual identity to build trust? This checklist gives beginners 5-minute fixes to polish your Visual Identity across the web. Learn the 12 essentials—from Google-friendly logo schema to lightning-fast images and readable colors—so your Branding is consistent, professional, and trustworthy everywhere.
Explore the most successful entrepreneurial YouTubers building real companies. Meet YouTubers with successful businesses in food, beauty, and media, plus the youngest YouTubers turned CEO's—and learn the proven playbook to scale from loyal audience to enduring brand. Start here See who leads in 2025.
From multi-roaster pioneers to roaster-retail powerhouses, this list profiles the most successful coffee shops in Toronto—how they started, what they’re known for, and how each built a durable business. Expect founder stories, growth milestones, signature drinks, and why your coffee belongs here!
Tyla has become a prominent figure in both music and fashion circles. The singer gained widespread recognition last year with her viral dance trend on TikTok and people think she had a quick rise to fame. However, she has been doing covers since she was in high school. So how did she come to fame and what influences helped her?
Toronto boasts an abundance of local and international seafood options, from specialized oyster bars to colossal crab legs and hearty cuts of halibut. These offerings delight seafood enthusiasts throughout the city.
Since debuting, Love Island has successfully drawn in millions of viewers and has developed into a necessity within British and American pop culture. The show provides entertainment and attachment; it is impossible to watch the show and not have favourites. From the fundamental texts to presenting the show on social platforms to the usage of influencers, the show remains prominent with its viewers. Furthermore, the distinctive features of the show draw people in through interactive voting, social media competitions and campaigns about the afterlife for its contestants.
Charli XCX's upcoming album, "Brat," marks a bold step into Main Character mode for the boundary-pushing pop star. Inspired by Bushwick's rave culture, this album is poised to energize fans worldwide with its vibrant beats and self-aware themes.
The term "pizza" made its debut in Latin texts dating back to 997 AD. Initially a humble street food in Medieval Naples, pizza did not earn its place in kitchen recipes until the 18th century. Legend has it that King Ferdinand of Naples and the Two Sicilies once disguised themselves as a commoner to indulge in this dish, which the Queen had forbidden from the royal court, during a visit to a poor neighbourhood in Naples. History can be interesting and so can the best pizza. All Toronto-based places, take a look.
Taylor Swift will be one of the most famous artists in 2024. She has come out with several albums and has quite the dating history and collaboration history, but think about this; a loud projection from fans after seeing Taylor come out on stage and screaming her name or even crying tears of happiness. Or think about this: the roar from the crowd when Travis Kelce scores a touchdown in a football game.
"Bad Boys: Ride or Die was anticipated to continue the success of its beloved franchise upon release. However, it encountered significant challenges amidst a tough box office climate, recent controversies surrounding Will Smith, and limited appeal to Gen Z audiences. The film's marketing strategy relied heavily on traditional methods, including digital campaigns, collaborations, partnerships, and extensive press tours.
Beyoncé released the highly anticipated Cowboy Carter album at the end of March this year. With this album being so successful, the marketing methods used sparked much attention. The initial move to promote her album was put out via Instagram on her story exactly one week before the album came out to the public.
"House of the Dragon" is back for its highly anticipated second season, and fans of the Game of Thrones universe are buzzing with excitement. As the prequel series to the beloved "Game of Thrones," "House of the Dragon" dives deeper into the rich and tumultuous history of Westeros, offering more of the gripping storytelling and intricate characters that have captivated audiences worldwide.
Billie Eilish released her new album, "Hit Me Hard And Soft." this year on May 17 and with the help of her brother Finneas it is out and has been a big hit. The album emphasizes eco-friendliness, as Billie made the entire production process a sustainable and successful one. From recording to packaging, from environmentally friendly materials and measures to innovative designs from recycled materials and print done by ink that is eco-friendly.
The new series Fallout found on Amazon has been receiving quite the attention. Based off of a popular video game franchise, this series has become one of Amon’s top productions.With s growing focus on this series thoughts on realism and adaptation have been mainstreamed. Typically, the adaptations Hollywood comes out with have a tough time capturing the true nature of the original module. However, this series sets the bar high for new and coming video game series or movies. It serves as a potential blueprint for the entertainment industry, demonstrating how to adeptly transform video game stories into engaging film and television content. Furthermore, the series presents a universe where the narration is creatively and transparently done. The presentation of this series has people in aw, as rotten tomatoes ranked the tv show with a high of 94%.
The compelling plot and eye-catching costumes are not the only reasons Bridgerton was a smashing success. It's a masterclass in marketing that resonated with a broad audience, transforming the show into a cultural phenomenon. With the release of season 3 this year, Netflix has spared no effort in building anticipation and excitement. The marketing strategy included regal collaborations, global tours, and character teasers, all designed to keep the audience engaged and eagerly awaiting the next chapter. These efforts have cemented Bridgerton's place in the cultural zeitgeist, showcasing the power of strategic marketing in the entertainment industry.
The buzz around Inside Out 2 continues to grow, fuelled by the anticipation that's been building for nine years since the release of the original film. Marketers at Pixar are concentrating on reviving the thrill and friendliness of the original film in anticipation of the sequel, which will bring along some new feelings.
Sabrina Carpenter has been a prominent figure lately, gearing up to launch her new album, "Short n’ Sweet," alongside an upcoming tour. Scheduled for release on August 23, 2024, this album follows the success of her recent hit singles, "Espresso" and "Please Please Please." Tickets for her tour will be available starting Monday, June 24th, 2024.
Savour the summer with breathtaking views that stretch for miles at these incredible Toronto rooftop bars and restaurants. Whether you’re looking to celebrate a romantic weekend, a birthday getaway, or simply enjoy a beautiful day, these venues offer the perfect backdrop for any occasion. Imagine sipping on your favourite cocktail as you take in the stunning skyline, feeling the gentle breeze as you dine al fresco, or watching the sunset over the city with someone special. Each rooftop spot provides a unique atmosphere, combining exquisite culinary delights with panoramic views that will leave you in awe.
A wine tasting experience is the ultimate way to uncover your personal preferences and dislikes when it comes to wine. It offers a unique opportunity to sample a diverse selection of wines, each with its own distinct background and flavour profile. Whether you are a novice or a seasoned wine enthusiast, a wine tasting allows you to deepen your understanding and appreciation of different wines, enhancing your overall wine knowledge and enjoyment.
The Formula 1 Exhibition Toronto, presented by TSN, is a landmark event, marking its North American premiere at the Lighthouse ArtSpace on May 3, 2024. As the only stop in Canada, Toronto has been chosen to host this prestigious showcase, following its successful world premieres in Madrid, Spain, and Vienna, Austria. The exhibition promises an immersive journey into the heart of Formula 1, featuring iconic race cars, state-of-the-art racing simulators, and exclusive artifacts never before seen.
At TikTok World 2024, TikTok launched Symphony, an innovative suite of AI-powered ad solutions. This comprehensive platform introduces Symphony Digital Avatars and AI Dubbing for seamless global translations. These tools empower creators and brands to produce TikTok-first content that resonates across cultures.
Dunkin', America’s second-largest coffee chain, is shaking up summer with an exciting new campaign featuring a star-studded lineup of celebrities and influencers. From actor Will Arnett to the renowned content creator Corporate Natalie, this season’s Dunkin’Terns are set to redefine cool with Dunkin’ Iced Coffee, Refreshers, and SPARKD’ Energy.
With Father’s Day just around the corner, brands are gearing up with their latest advertisements to captivate consumers and showcase their products. Worldwide, companies are recognizing the significance of fathers by using storytelling to pay tribute to their impact on our lives. They're not just aiming to sell products but to connect emotionally with their audiences.
As we race through the months of 2024, the trend of brand collaborations shows no signs of slowing down. Building on our initial roundup earlier this year, collaborations between brands have proven to be pivotal, resulting in innovative and unexpected partnerships that resonate with consumers. These partnerships increase sales while also redefining brand identity and raising customer engagement. Here are 10 additional brand collaborations that have launched this year, each bringing its own distinct strategy and impact to the table.
The Toronto landscape boasts numerous charming coffee shops. However, when seeking a tranquil and relaxing café ambiance, you can refer to this article to discover the ideal spot.
Step into the world of soccer excitement with a comprehensive look at two major tournaments: the UEFA 2024 European Championship hosted in Germany and the Copa América, set to captivate audiences in the United States. Delve into the evolution of the UEFA event, exploring its venues, sponsorship agreements, and economic forecasts. Meanwhile, discover the significance of Copa América within CONMEBOL, its allure to fans, and the promising marketing prospects it offers, particularly in the U.S. This blog also addresses ticket sales dynamics and logistical hurdles faced by both tournaments, providing a holistic view of these thrilling sporting spectacles.
Rediscovering the timeless allure of the Cosmopolitan cocktail, two cultural icons, Paris Hilton and Absolut Vodka, join forces to reintroduce this beloved libation to a new generation. Their collaboration gives birth to the Absolut x Paris Hilton Cosmo collection, merging luxury and nostalgia in a celebration of style and taste.
Are your taste buds tingling at the thought of a mouthwatering, juicy steak? Discover the best steakhouses in Toronto with our comprehensive guide. Each venue boasts its own unique charm and a variety of delectable options to satisfy every palate.
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