Shaking Up Glamour: Absolut Teams Up with Paris Hilton for Cosmo-Inspired Drinkware Line!

Rediscovering the timeless allure of the Cosmopolitan cocktail, two cultural icons, Paris Hilton and Absolut Vodka, join forces to reintroduce this beloved libation to a new generation. Their collaboration gives birth to the Absolut x Paris Hilton Cosmo collection, merging luxury and nostalgia in a celebration of style and taste.

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New Drinkware 

Introducing an exclusive blush pink drinkware line launching today, exclusively on Amazon. This collection is an exciting expansion of Paris' renowned cookware line, venturing into the world of exquisite drinkware.

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Included in this captivating collection are short-stemmed martini glasses, meticulously hand-blown in three distinct styles. These glasses come in a set of two, offering elegance and sophistication to your cocktail experience. Priced at $29, they are a delightful addition to any home bar. Complementing the martini glasses is an insulated pink cocktail shaker, adorned with opulent gold accents. Complete with a matching gold jigger, this shaker is not only stylish but also functional, ensuring your cocktails are perfectly mixed every time. And at just $25, it's an affordable luxury for any cocktail enthusiast.

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‍Cosmo History 

The story of the Cosmopolitan cocktail intertwines with Absolut Vodka's rich heritage, dating back to its inception in 1988. Originating from Toby Cecchini's innovative concoction at The Odeon in NYC, the modern recipe marries Absolut Citron with triple sec, cranberry juice, and lime. Its iconic status soared in the '90s, gracing the screens of TV shows and movies and embedding itself in popular culture. Today, over three decades later, the Cosmo continues to reign supreme on cocktail menus worldwide, experiencing a revival in modern times.

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At the heart of the Absolut Cosmo lies Absolut Citron, renowned for its vibrant citrus notes, adding a refreshing twist to the classic recipe. Whether enjoyed casually at home or served as the centrepiece of a sophisticated affair, this cocktail embodies versatility and elegance. While variations with different Absolut flavours like Wild Berri or Watermelon offer diverse interpretations, the classic rendition with Absolut Citron remains a timeless favourite, honouring the cocktail's enduring legacy spanning generations.

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Partnership Explained 

In a seamless fusion of music and mixology, the electrifying partnership between Absolut and Paris Hilton has been generating buzz since April. This exciting collaboration also involves Hilton's cutting-edge media enterprise, 11:11 Media, which is spearheading innovative entertainment ventures globally.

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11:11 Media, co-founded by Paris Hilton and entertainment mogul Bruce Gersh in 2021, stands as a beacon in contemporary culture, seamlessly intertwining content, community, and commerce. Embracing a diverse spectrum of ventures spanning film, television, audio, music, literature, consumer goods, digital innovations, and web3 technologies, the company's scope extends across the lifestyle, fashion, beauty, wellness, art, and travel realms. At its core, 11:11 Media is dedicated to amplifying brands, cultivating vibrant communities, and effecting positive change through the art of storytelling, immersive experiences, and cutting-edge products.

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This strategic alliance between Absolut and Paris Hilton took flight against the backdrop of Coachella, where Absolut was hailed as the festival's official vodka. The tantalizing hints of their collaboration began to surface during this iconic event, with Paris Hilton's surprise appearance at the Absolut.LAND activation, setting the stage for a partnership brimming with anticipation and excitement.

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Hilton and Absolut are no strangers. In 2023, she partnered with Absolut for her first live show. Now, she's thrilled to announce a new venture: a drinkware line designed for enjoying Absolut Cosmos. "From my first live show with Absolut to personal and professional milestones, I'm excited to bring the Cosmo back," Hilton shares. Whether it's entertaining at home or attending her upcoming events, she invites everyone to "slive" their best life this summer.

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Iconic Recipe 

Indulge in the zesty allure of a classic cocktail with a modern twist. Crafted with 1 1/2 parts Absolut Citron, 3/4 part Triple Sec, 3/4 part cranberry juice, and a tantalizing splash of lime, this drink is a symphony of vibrant flavours. Begin by filling a shaker with ice cubes, then combine all the ingredients within. Give it a vigorous shake, then elegantly strain the concoction into a chilled cocktail glass. To elevate the experience, adorn your creation with a delicate orange zest twist, adding a final burst of citrus aroma and visual flair. Cheers to the perfect blend of sophistication and refreshment!

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