Looking for the best branding agencies in Canada? This Top 10 roundup spotlights firms that connect research, brand strategy, and visual identity with measurable outcomes. Compare strengths, costs, and case studies to choose the top branding agency that fits your goals.
The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.
Which pitches became the most successful Shark Tank products? From Bombas blasting past $2B lifetime revenue to Scrub Daddy clearing $220M a year and Cousins Maine Lobster topping $1B systemwide sales, here are Shark Tank’s biggest success stories.
From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads 2025 delivered—marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.
Stop chasing vanity stats. Learn the 10 marketing metrics to track—CAC payback, LTV:CAC, MER, pipeline, Share of Search, Core Web Vitals—and the marketing KPIs to follow weekly so you can Measure Marketing ROI with clarity and scale what truly works.
Discover how TikTok for B2B accelerates trust and meetings. Learn short-form tactics, Lives, stitches, creator collabs, and measurement to turn views into pipeline. See TikTok’s impact on B2B with clear steps, tools, and metrics for networking, lead gen, and sustainable growth.
Use a proven content refresh strategy to refresh old content without losing equity. This guide shows updating content for SEO the right way: match intent, keep URLs, add schema, speed up pages, strengthen internal links—refreshing content without losing SEO.
Want a personal brand that attracts opportunities and pays? Here’s how to build a personal brand with a clear niche, credible proof, a tight content engine, platform-by-platform tactics, monetization, and simple KPIs—no fluff, just a system you can run.
Gordon Ramsay is more than just a Michelin-starred chef; he’s an international culinary icon who’s built a diverse food empire.
Toyota stands as one of the most recognizable and successful automotive brands globally. Behind its rise is a well-calibrated marketing strategy rooted in innovation, customer satisfaction, and a deep understanding of market dynamics. Toyota’s ability to evolve with changing consumer demands, while sticking to its core values of reliability and quality, has solidified its standing as one of the best in the automotive business.
Founded in 2011 by Jessica Alba, The Honest Company was created to meet the rising demand for safe, eco-friendly, and ethical consumer products. Alba came up with the idea when she was a new mom and had a hard time finding baby products that were safe for her and the environment. The company started with a focus on baby and household items, expanding into personal care and beauty. Honest stood out in the marketplace by committing to transparency, clean ingredients, and a focus on sustainability—long before these became industry trends.
Subway, the world’s largest fast-food chain by location count, has used a unique marketing strategy to maintain its edge in the highly competitive fast-food industry.
Over the years, Amazon has grown from a small online bookstore to one of the world's most dominant and influential companies. Jeff Bezos’ success story underscores that big ideas can arise from relatively simple beginnings. His decision to focus on selling books online could have fizzled if he wasn’t ready to pivot, diversify, and continually innovate.
When David Beckham joined Major League Soccer (MLS) in 2007, many thought it was a step down from the glamorous world of European football. Leaving behind Real Madrid for the LA Galaxy—a team in a relatively unknown soccer league—seemed like a strange choice for someone still at the height of their career.
The UFC, or Ultimate Fighting Championship, is now a multi-billion-dollar sports empire, recognized globally for its brutal but skillful mixed martial arts (MMA) bouts. But its road to success wasn’t easy. In fact, the UFC was on the brink of collapse before Dana White came in and turned it into a mainstream powerhouse. Let’s dive into the story of how Dana White took the UFC from financial ruin and turned it into the global sensation it is today.
IShowSpeed, also known as Darren Watkins Jr., took the internet by storm with his insane energy, hilarious reactions, and raw personality. A couple of years ago, Speed was just another gaming streamer, but his rise to fame has been nothing short of explosive. From outrageous gameplay reactions to viral clips, he managed to catch the eyes of millions, literally overnight.
Influencer boxing started as a novelty idea—a chance to see YouTubers and social media stars settle online feuds in the ring. But in just a few short years, it has evolved into a global sensation, pulling in millions of dollars, attracting mainstream attention, and blurring the lines between entertainment and sports. What’s driving this trend? And how did a few YouTubers sparring for fun turn into sold-out arenas and pay-per-view events?
Domino's, one of the world’s largest pizza chains, didn’t achieve its global success overnight. From humble beginnings in 1960, the company has grown to over 20,000 stores in more than 90 countries, becoming a fast-food giant. But how did Domino’s go from a small pizza joint in Michigan to a global powerhouse? The answer lies in a combination of strategic business planning, aggressive expansion, innovative marketing, and a willingness to embrace technology early.
Disney, once synonymous with blockbuster hits and timeless franchises, has had a rocky 2024. A series of high-budget movie failures, combined with challenges in their streaming and theme park operations, have left the entertainment giant in a precarious financial position. The Marvels and Indiana Jones and the Dial of Destiny are two prime examples of this box office slump. These films, meant to be summer tentpoles, severely underperformed, causing the company to lose nearly $900 million in potential revenue.
In a bold move to take over the lunchtime snack market, Logan Paul, KSI, and MrBeast have teamed up once again, this time introducing Lunchly, a direct competitor to the long-standing Lunchables brand.
Cadillac—a name once synonymous with American luxury and prestige—has had quite the journey over the past century. Known for setting the gold standard in automotive innovation and design, the brand enjoyed a golden era in the mid-20th century when owning a Cadillac was the ultimate symbol of success. However, like many legacy brands, Cadillac experienced its share of ups and downs. After facing stiff competition, shifting market demands, and even internal missteps, the brand found itself at a crossroads. Fast-forward to 2024, and Cadillac is undergoing one of the most ambitious reinventions in its history, positioning itself for a bold electric future while staying true to its heritage.
Reality TV remains an unstoppable force in 2024, drawing millions of viewers who tune in for drama, competition, and larger-than-life personalities. These shows don’t just entertain; they create viral moments, turn everyday people into stars, and reflect the diverse interests of audiences today. Let’s explore the top 10 most-watched reality TV shows of 2024, diving deep into their success, key moments, and the celebrities they’ve helped create.
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Logan Paul’s rise to prominence in the world of entertainment and sports is a story of reinvention, controversy, resilience, and relentless ambition. From his humble beginnings as a social media star on Vine to his multifaceted career that now spans YouTube, boxing, business, and professional wrestling, Logan Paul has redefined what it means to be a digital celebrity. His path has been filled with unexpected turns, public scandals, and major successes, but one thing has remained constant: Logan Paul’s ability to stay in the spotlight and capitalize on it, time and time again.
The battle between Xbox and PlayStation is legendary. These two gaming titans have dominated the industry for decades, and while both deliver amazing gaming experiences, they have taken very different paths to success. From how they approach subscription services to the games they promote, Xbox and PlayStation don’t just compete—they represent two distinct strategies for winning over gamers.
Taylor Swift’s story is not just one of musical success—it’s a tale of resilience, business smarts, and unmatched cultural influence. From her start as a teenage country singer to breaking records in arenas around the world, Swift’s journey to billionaire status is filled with significant milestones. But beyond her savvy business decisions and fan loyalty, Swift’s rise can also be credited to the incredible records she has shattered along the way.
Sports and fashion: two industries that, on the surface, might seem worlds apart. One is about athletic performance, competition, and physical prowess, while the other focuses on style, trends, and artistic expression. But in reality, these two worlds are increasingly blending together, and nowhere is this more evident than in the growing trend of sports teams partnering with fashion brands. In 2024, these collaborations are bigger than ever, creating unique crossovers that resonate with both fans and fashion-forward consumers alike.
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If you had told someone a decade ago that YouTubers would someday be directing Netflix specials or starring in blockbuster series, they probably would’ve laughed. I mean, back then, YouTube was where you went for cat videos, makeup tutorials, and maybe the odd viral clip. But today? Oh, it’s a whole different ballgame.
Celebrities have always found ways to extend their influence beyond the entertainment industry. In recent years, one of the most popular avenues has been the alcohol business. From tequila to whiskey to mezcal, several high-profile celebrities have invested in or founded alcohol brands that have quickly become household names.
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Podcasting isn't just a trend; it's here to stay and taking 2024 by storm. As more listeners crave captivating content across all genres, the hottest podcasts are rising to the occasion. Want to know what everyone’s tuning in to this year? You’re in for a treat. We've curated a list of the top ten podcasts, drawing on diverse fields like health, technology, and true crime.
The much-anticipated Wicked movie adaptation is poised to take center stage as one of the biggest blockbusters of 2024. Universal Pictures is sparing no effort in promoting this two-part film, with a comprehensive marketing strategy that features a series of high-profile brand collaborations
Anticipation is building for The Lord of the Rings: The Hunt for Gollum—a thrilling new chapter in Middle-earth's cinematic universe. As fans eagerly await its release, this upcoming addition promises to complement Peter Jackson’s beloved Lord of the Rings trilogy with a fresh and untold story. Set to transport audiences back to the mesmerizing world of J.R.R. Tolkien, this new installment is creating a huge buzz within the film industry and among die-hard fans.
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Influencers: love them or hate them, they’re at the center of today’s cultural conversations. Whether it’s the pristine travel pics, sponsored posts, or behind-the-scenes “authenticity,” these digital powerhouses have mastered the art of gaining followers—and losing them just as fast.
On October 10, 2024, Tesla hosted an event introducing three groundbreaking products to reshape the transportation and robotics industries: the Cybercab, the Robovan, and the Optimus humanoid robot.
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