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Latest Social Media Articles

7 Clever Squid Game Social Media Posts and Ads by Brands

Squid Game has been on top of the world ever since the show was launched on September 17, 2021. Brands have jumped on the hype train knowing Squid Game is the world’s sensation and using their little twists on advertising will make customers engage in their brand more. Tieing the social trends with your product is a great way to grab the attention of your audience.

 min read

Instagram is no longer a photo-sharing app

Instagram is “no longer a photo-sharing platform.” and prioritizes video marketing. The head of Instagram Adam Mosseri recently announced that the app is “no longer a photo-sharing platform.”

 min read

Top 10 Biggest Mistakes New Influencers Should Avoid

Becoming a social media influencer seems, at first glance, like a dream career. Get paid to do what you love, collaborate with your favorite brands, talk to thousands (or even millions) of followers, and express yourself creatively online—what’s not to love? Yet, behind the highlight reels and polished images, the world of influencer marketing can be incredibly competitive and fraught with pitfalls. One slip-up can stall, or even end, an influencer’s budding career.

13 min read

Instagram vs. TikTok: Finding the Best Fit for Your Brand's Marketing Needs

Social media has become a powerful force in shaping how businesses connect with customers, and today’s marketers have a wide range of platforms at their disposal. The truly two main platforms, Instagram and TikTok, dominate the landscape of visual and short-form content. Both platforms offer unique strengths, massive audiences, and evolving features designed to engage users, but they differ in tone, audience demographics, and content style.

10 min read

Modernized Branding: What Are Companies Doing Differently?

Branding isn’t static ink on a billboard or a one-off Super Bowl ad anymore. It’s a fluid, evolving relationship between companies and their audiences—a multidimensional dialogue shaped by purpose, personalization, technology, cultural context, and community collaboration. We’ve entered an era where brand authenticity, societal impact, and the seamless integration of technology define success. This shift didn’t happen overnight; it’s the product of decades of changing consumer expectations, media fragmentation, and global market dynamics.

15 min read

The Art of Subtlety: How Twitch’s Cultural and Viral Marketing Engages a New Generation

Twitch has transformed live-streaming by using a marketing strategy that emphasizes culture, community, and subtlety. With initiatives like Creative Week, the “Bleed Purple” campaign, and real-time influencer partnerships, Twitch connects authentically with its largely young audience. Today, we give you a rundown on the marketing strategy of Twitch and how it led to its success.

5 min read

TikTok’s Marketing Strategy: A Revolution in Creativity and Connection

TikTok has revolutionized digital marketing with its unique blend of creativity, user-generated content, and community-driven engagement. TikTok empowers brands of all sizes to connect authentically. Its algorithm amplifies trends, while ad formats like Branded Hashtag Challenges and influencer partnerships drive measurable results. Learn how TikTok reshapes marketing by fostering global virality and local relevance.‍

5 min read

Best High-Quality Clothing Brands for Women: Quiet Luxury

Discover the essence of quiet luxury—an approach to fashion that values intention, quality, and timeless style. In this blog, we explore how wearing high-quality clothing and curating a wardrobe with purpose can elevate your everyday look, and the brands to shop from that will help you acquire this taste.

4 min read

Nara Smith: The Rising Star Shaping Social Media Trends

Explore the inspiring journey of Nara Smith, a model and social media influencer redefining modern homemaking and digital content creation. Learn how her unique cultural background and family-centered "tradwife" content have shaped social media trends and influencer marketing strategies.

7 min read

What a TikTok Ban Could Mean for Users in the US and Canada

TikTok has gone to a point past entertainment, people rely on TikTok for daily news, quick recipes and sharing life hacks, personal advice and even therapy. If the ban goes through, it could have a huge impact. In this article, we’ll explain why the ban might happen, how it could work, and what it could mean for users, businesses, and creators. TikTok is one of the most used social media platforms with a market cap value of over $200 billion dollars but all of this can change in the near future. 

3 min read

The Marketing Strategy of Tiffany & Co: The Most Romantic Blue Box

Tiffany & Co. continues to be a major player in the global luxury jewelry market, affirming that the celebration of commitment and love is as meaningful today as ever. Here, we will explore the key pillars of Tiffany’s marketing approach, including brand identity, digital innovation, and sustainability, that position it as a symbol of luxury and modern appeal.

7 min read
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