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Latest Marketing Articles

The Subtle Ways Tech Influences Habits and Preferences

Technology doesn’t always shout when it changes the way we live—it often works quietly in the background. Little by little, the tools and devices we use shape how we plan our mornings, choose how we travel, and even decide what we listen to on the way home. Technology has a way of weaving itself into daily routines without us even noticing.

8 min read

Exploring the Outdoors with Your Pup: Tips for a Safe and Fun Adventure

Did you know that around 65 million U.S. households have at least one dog? With more people looking for ways to enjoy nature, outdoor adventures with dogs are becoming more popular. But taking your dog outside isn’t as easy as grabbing a leash and heading to the nearest trail.

7 min read

Top Five Mistakes to Avoid When Preparing for the IELTS Exam

Nobody is perfect, and hence, mistakes are prevalent in examinations. Even the most prepared candidates can unknowingly make errors, but every point matters in the International English Language Testing System (IELTS) test. Given how candidates take this exam with hopes of studying abroad, avoiding the common pitfalls is crucial. Whether you’re starting your IELTS exam preparation course or are well underway, steering clear of the most frequent mistakes is key to a good result. Let’s take a look at what they are.

6 min read

How World of Warcraft Became a Business Powerhouse (and Helped Fans Build Their Own)

For most people, World of Warcraft is a video game. A big one, sure — huge even — but still "just a game." For others, especially those who've watched its evolution over the past 20 years, WoW is something else entirely. It's a business case study and a digital world that not only rakes in billions but quietly teaches players about systems thinking, loyalty, and customer retention. And in some corners of the internet, it's even a platform for fans to earn real income. Let's break this down from a marketer's angle.

8 min read

Expert tips: Why tracking pages are a must-have tool for your Ecommerce

Creating a seamless checkout isn’t enough to keep customers loyal. In today’s ecommerce world, what happens after the sale can have just as much impact on your brand as the shopping experience itself. That’s why having a reliable and transparent package tracking page is no longer just a convenience, it’s essential for building trust and encouraging repeat business.

6 min read

Survive & Thrive: Risk Tips for Startups

Discover how startups can manage uncertainty with practical tips and enterprise risk management strategies tailored for real-world business challenges.

5 min read

AI Name Generators for Tech Startups: Best Picks and Tips

Launching a tech startup is exciting—but naming it? That’s where things get tricky. You want something that stands out, feels innovative, and communicates your vision in just a few syllables. In today’s fast-paced market, the right name can be the difference between being noticed or ignored.

6 min read

Why Video Production Dominates Today’s Marketing Strategy

In an increasingly digital-first world, with shrinking attention and competing voices that are louder than ever, video content is the optimum, most captivating marketing medium. People need content that is quick to consume, visually appealing, and emotionally resonant — and video meets all the requirements. Whether social ads, product demos, or testimonials, video is the way to go for brands attempting to break through with their message.

4 min read

All-In-One Social Media Dashboard for Agencies in 2025

For many marketing agencies, handling a chaotic swarm of social channels is just part of the job. There’s often a frantic search for passwords, endless spreadsheet wrangling, and the ritual of piecing together analytics from multiple platforms, which can honestly turn even the calmest days into a juggling act. Figuring out a way to bring some calm to this storm isn’t just convenient, it’s essential for proving real results to clients. In this sense, a central dashboard isn’t only a nice-to-have; it becomes the agency’s command center, streamlining planning, analytics, and reporting processes so teams can swap chaos for clarity, and focus on making a real impact.

6 min read

Fleet management in 2025: A digital industry in motion

Although fleet management is often perceived as a mature and traditional business function, it continues to evolve in fascinating ways. In 2025, it stands at the intersection of data, automation, and business strategy — a source of operational intelligence and competitive edge, all provided by a new generation of fleet management solutions.

6 min read

The Future of Marketing: Washington DC Video Production Trends to Watch in 2025

As video continues to dominate the digital space, keeping up with the latest trends is critical for businesses and content creators. If you’re planning to stay ahead of the curve, partnering with a Washington DC Video Production team could give you the edge you need in 2025. DC, a hub of business, advocacy, tech, and education, is leading the way in modern video marketing innovation.

4 min read

How Australia is Becoming a Hub for AI Development in 2025

Australia's technology sector is experiencing unprecedented momentum in artificial intelligence adoption. "The demand for AI solutions has reached extraordinary levels," reflects the broader market sentiment echoing throughout Australia's business community.

8 min read

What is the best resolution for a portable monitor: 1080p vs 4K

We live in the era of remote work, digital nomadism, and digital content creation. Portable monitor or laptop? You can find out more about it in our recent post. If you are looking for a portable monitor to boost your productivity and enjoy the content on the go, you may be wondering if you should get 1080p or 4K. Let’s compare the two most popular resolutions and help you choose the right one for you.

7 min read

Using Domain Intelligence to Improve Content Strategy

Content strategy is at the heart of your broader digital marketing strategy in the current times. With customers being bombarded with so much information on a daily basis, it's essential to ensure that your content aligns with what customers want. It must be relevant and follow all necessary protocols to ensure that you can achieve your goals in the most effective way possible. 

6 min read

A Deep Dive Into Polestar's Comprehensive Marketing Strategy

Before delving into the specific marketing strategies of Polestar, let's first grasp Polestar's brand identity. Polestar, a subsidiary of Volvo, positions itself as a premium electric vehicle (EV) manufacturer with a focus on performance and sustainability. The brand prides itself on innovation, cutting-edge technology, and Scandinavian design aesthetics.

3 min read

How to Market Your Products On Etsy In 2024 + SEO Tips

While opening an Etsy shop may seem like a natural next step for individuals who make their own goods or who have an eye for vintage finds, it doesn't ensure success. If you want to be successful with your Etsy business, excellent marketing is more crucial than anything else.

5 min read

A Thorough Analysis of Wendy's Marketing Strategy in 2024

Wendy's, a prominent American fast-food chain, has established itself as a major player in the highly competitive fast-food industry. The success of Wendy's can be attributed to a well-defined marketing strategy that encompasses various elements of the marketing mix.

6 min read

How Fantuan Took Over Toronto’s Food Delivery Market

Fantuan has emerged as a significant player, particularly in the realm of Asian cuisine. Established in Vancouver, Canada, in 2014, Fantuan has grown from a local startup to a global Asian food delivery and lifestyle service platform operating in over 60 cities across the United States,

2 min read

Everything You Need To Know About Sony’s Marketing Strategy

Sony Interactive Entertainment (SIE) plays a pivotal role in shaping the marketing strategy for the iconic PlayStation brand. At the helm of cutting-edge gaming technology, the PlayStation family, encompassing consoles such as the PlayStation 5, PlayStation 4, and PlayStation VR, falls under the jurisdiction of SIE.

8 min read

Super Bowl 2024 Marketing Strategies and Best Ads

The following statistics were gathered through an Ad Age-Harris Poll survey conducted from January 12-17 with over 1,800 respondents across different generations, aiming to understand viewer preferences for Super Bowl ads, including tone, content, casting, and related aspects.

8 min read

Marketing Strategies Lady Gaga Used to Rebrand Haus Labs

Haus Labs, founded by international superstar Lady Gaga, is shaking up the beauty industry and changing the way people think about what it means to be beautiful. Since its 2019 launch, the cosmetics line has come to represent inclusivity, creativity, and avant-garde makeup.

9 min read

Marketing Luxury Brands Authentically To A Wider Audience

Luxury brands, long associated with affluence and exclusivity, are modernizing their marketing strategies to appeal to a broader demographic while still retaining their elite status. Delving into the innovations and strategies that will be vital for luxury brands, it becomes clear that the digital revolution has shaken up traditional ideas, forcing brands to rethink their marketing approaches.

6 min read

How Influencers Made Stanley The Global Water Cup Icon

Stanley, a brand with over a century of history, has undergone a remarkable transformation. Traditionally known for creating products designed for outdoor enthusiasts, it has now become a cultural phenomenon and a coveted status symbol, not just in the United States but across the globe.

5 min read

Can Swearing Ever Be Good For Your Marketing Strategy?

From gritty dramas to comedic sketches, explicit language has become a tool for expression and relatability. Social media, in particular, has witnessed an explosion of uncensored language, with influencers and users alike adopting a more authentic and unfiltered communication style to relate to viewers who are tired of seeing the same polished aesthetic.

8 min read

The Impact of Marketing on the Burj Khalifa

The Burj Khalifa stands as an architectural marvel, piercing the Dubai skyline at a staggering height that has earned it global recognition. This soaring structure is not merely a symbol of engineering excellence but has transcended into a symbol of prestige and luxury.

10 min read

Planet Fitness’s Marketing Strategies That Placed Them On The Fitness Map

Planet Fitness, a prominent player in the fitness industry, has carved a distinctive niche for itself through its innovative business model. Founded in 1992 and headquartered in Hampton, New Hampshire, Planet Fitness has become synonymous with its unique approach to fitness, positioning itself as a "Judgement Free Zone."

8 min read

Mean Girls 2024 Movie Marketing Review: Is Hollywood Shy to Market Musicals?

As "Mean Girls (2024)" hits the big screen, it carries the weight of being both a sequel to the 2004 teen comedy classic and an adaptation of the popular Broadway musical. With Tina Fey, the mastermind behind the original screenplay, penning this new installment, fans are wondering if it can manage to both honour the series' storied past and embrace its contemporary spirit.

6 min read
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