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Latest Marketing Articles

A Guide for Starting a Business in Maryland

Thinking about starting your own business can be both exciting and intimidating. However, those who are contemplating establishing their enterprise in Maryland are in for a pleasant surprise.

4 min read

4 Great Ways to Get More Instagram Followers

If you ask a social media expert what the best ways are to get more Instagram followers, they will tell you that you can either grow your account naturally or use an Instagram growth service.

5 min read

Wimbledon Marketing Strategies In 2024

Wimbledon, the most prestigious tennis tournament, is a great example of how tradition and new ideas can work together. For more than one hundred years, its perfect lawns, famous players, and unmatched prestige have captivated people all over the world.

3 min read

GAP’s Marketing Strategies That Made It Popular Again Among Gen Z

Gap Inc., an iconic American multinational fashion brand, has a rich history spanning over five decades, marked by innovation, resilience, and adaptability. Founded in 1969 by Donald and Doris Fisher, Gap emerged as a pioneer in the retail industry, initially focusing on providing a wide selection of jeans and casual wear to cater to the counterculture of the late 1960s and early 1970s.

5 min read

The Return of Abercrombie & Fitch and the Marketing Lessons It Teaches Us

An iconic American retailer that specializes in casual wear, Abercrombie & Fitch, has travelled a turbulent path filled with significant changes and difficulties. Founded in 1892 by David T. Abercrombie and Ezra Fitch as an upscale sporting goods and outdoor apparel store in New York City, the company initially thrived catering to hunters and outdoor enthusiasts.

5 min read

An Analysis Of The Rise and Fall of The Body Shop, Its Rebranding, and Marketing Strategies

The Body Shop, once praised for its moral stance and pioneering spirit in the beauty industry, has experienced a difficult journey characterized by a financial decline, strategic rebranding, and evolving marketing strategies. Here, we analyze The Body Shop's demise, rebranding efforts, and evolution of marketing strategy in light of changing consumer tastes and ownership dynamics.

4 min read

A Comprehensive Overview of Quickbooks Marketing Strategies

QuickBooks, developed by Intuit, stands as a cornerstone in the realm of accounting software, offering comprehensive solutions for small and medium-sized businesses (SMBs) worldwide. At its core, QuickBooks serves as a powerful financial management tool, aiding businesses in streamlining their accounting processes, managing expenses, tracking income, and generating financial reports.

3 min read

Gatorade Now Sells Water - This Is Gatorade Water’s Marketing Strategy

Gatorade, a well-known sports drink brand owned by PepsiCo, has recently released Gatorade Water, its first product in the water market. In order to meet the growing demand for functional water, this move is a smart way for the brand to grow its product line. Gatorade Water is not flavoured like its neon-bright sports drinks, but it looks and feels like regular water.

3 min read

12 Remarketing Tips That Will Help You Stay on Your Customers’ Minds in 2024

Remarketing serves as a crucial component in modern marketing strategies, aiming to re-engage potential customers who have previously interacted with a brand's website or products. This process becomes pivotal when leads show initial interest but fail to convert, presenting an opportunity to recapture their attention and drive conversions.

5 min read

How to Create a Recognizable and Memorable Brand in the World of Video Games

Making a unique and recognizable logo is important for success in the world of video games, which is evoluting all the time. With the rise of AAA games and the popularity of Unity-made games, it is important for game developers to understand the key strategies that will help them stand out in a crowded market and build a strong brand presence.

4 min read

Heineken's Marketing Strategies Fuels The Non-Alcoholic Beer Market Amid Changing Tastes

The non-alcoholic beer market has experienced remarkable growth over the past decade, outpacing the broader beer market with a staggering 90% increase in sales. About half of Americans say they want to drink less alcohol for health reasons, which is what caused this rise. Furthermore, people are actively looking for new drink options in places like the Middle East, where strict alcohol laws are in place.

3 min read

Mastering Amazon Marketing for Maximum Reach

No matter if you are in charge of a small business or a well-known brand, being able to easily navigate the Amazon marketplace is a must. In order to make a killing on Amazon, you need to establish your presence and make the most of it.

3 min read

An Overview Of ASOS’s Marketing Strategies

ASOS, the online fashion and cosmetics retailer, has carved its path to success through its digital marketing strategies, propelling itself to the position of the world's fourth-largest online fashion store by revenue, with net online sales exceeding 3.5 billion in revenues in 2023.

6 min read

Harnessing Data Analytics for Digital Retail Success in 2024

Over the past ten years, the retail industry has changed a lot because of technology. As e-commerce, mobile shopping, and changing consumer tastes have grown, stores have had to quickly adopt and use digital technologies to stay ahead of the competition.

8 min read

Accelerate Your Business with Custom Flutter App Development

The introduction of Flutter by Google stands out among the many development frameworks, especially among business veterans. To understand how Flutter is redefining mobile app development, we must consider its cross-platform development efficiency, which ensures applications meet high performance standards across multiple structures. In this article, Flutter utility improvement offerings are evaluated for efficacy and app development compatibility.

5 min read

How to Transform Your Marketing Strategy with AI Software Development Services

Artificial intelligence (AI) is revolutionizing how businesses operate and make strategic decisions. AI refers to computer systems that can perform tasks normally requiring human intelligence, such as visual perception, speech recognition, and decision-making. Businesses are increasingly adopting AI solutions to automate repetitive tasks, analyze data, predict outcomes, personalize experiences, enhance operations, and generate strategic insights.

3 min read

Red Bull's Top 5 Marketing Campaigns: Then and Now

Red Bull is a pioneer, visionary, and trendsetter in classic marketing initiatives. This energy drink leader has revolutionized marketing and led an extremely competitive beverage business. This thrilling trip through advertising genius explores Red Bull's top 5 marketing initiatives that have catapulted the brand to unprecedented success and impact.

6 min read

Aritzia Marketing Strategy 2025: Brand, Advertising, Growth

Dive into Aritzia’s marketing strategy and brand positioning with richly detailed campaign examples, a clear view of the business model, and practical growth takeaways. This case study connects flagship retail, creator storytelling, and product heroes to the numbers that matter.

6 min read

Jell-O Rebrands For The First Time In 10 Years For Gen Z

Jell-O has been delighting generations with its jiggly and colourful desserts for over 100 years. A beloved American classic, this playful treat has brought joy to countless family gatherings, birthdays, and sweet moments. However, as times change and consumer preferences evolve, even the most iconic brands need a makeover to stay relevant in today's fast-paced world.

 min read

Samsungs 2023 Summer Event Unpacked

The anticipation leading up to Samsung's annual Unpacked event is always palpable, and this year's summer edition did not disappoint. Held in Seoul, Korea, Samsung unveiled a dazzling array of new products that once again pushed the boundaries of innovation.

 min read

Top 5 Game-Changing Marketing Campaigns of 2023

The world of marketing in 2023 was an exhilarating playground of creativity and innovation, where brands aimed to break through the noise and connect with their target audiences in unforgettable ways.

5 min read

Prime Day Marketing Strategies that Make Amazon Shine Year After Year

Prime Day, Amazon's highly anticipated annual sale has established itself as a must-attend event for online shoppers worldwide. With a reputation for incredible deals and discounts, Prime Day has not only captured the attention of consumers - but has also proven to be a major revenue generator for the e-commerce giant, raking in billions in sales.

 min read

Hilton's 10 Minute TikTok Ad: Unlocking the Secrets of Its Success

In the vast landscape of social media advertising, Hilton Hotels & Resorts shattered all expectations with its groundbreaking TikTok ad campaign. Spanning a remarkable 10 minutes, this ad took the platform by storm, garnering millions of views, high engagement, and an unmatched level of enthusiasm.

 min read
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