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May 8, 2024
(Updated on
Oct 13, 2023

Celebrities on a Venture: Exploring their Passion Projects - Kylie Jenner

Edition 1: Kylie Jenner Enterprises 

Kylie Jenner is one of the most recognizable faces in the world, and her name is a household brand. Kylie, the youngest Kardashian-Jenner sister, has gone from being seen as a reality TV star to a business magnate with a diverse portfolio of businesses. Her rapid ascent to billionaire status at such a young age has not only revolutionized the cosmetics and clothing industries but also expanded our understanding of what it means to be a successful businessperson in the twenty-first century. Kylie's ability to charm, innovate, and persevere has earned her the adulation of devoted fans and the admiration of seasoned business leaders and investors throughout the world. Let's go into Kylie's many business ventures, each of which has contributed to her reputation as a shrewd and powerful force in the corporate world.

kylie jenner in her private jet
Image Credit: dailymail.co.uk

Kylie Cosmetics

kylie cosmetics Christmas collection
Image Credit: media.allure.com

Incredible Beginnings Kylie Jenner's successful business career began with the launch of Kylie Cosmetics. What was once a hobby turned into a multibillion-dollar business because of the creator's love of makeup and the beauty industry. The company's forward-thinking approach to advertising and product launches was crucial to its success.

Scarcity Marketing as a Game Changer 

Kylie Cosmetics implemented a game-changing scarcity marketing strategy. Kylie had a remarkable grasp of the psychology underlying consumer behaviour. She made sure that each new line was met with a virtual frenzy by limiting the initial product numbers. Her products were completely sold out within minutes of their release, thanks to this strategy. It was a phenomenon in popular culture, not just a cosmetic trend.

Signature Lip Kits

A New Era in Beauty Kylie Cosmetics' distinctive Lip Kits quickly rose to become the company's most popular product. These kits included long-wearing, highly pigmented liquid lipsticks and lip liners. Kylie's concentration on lips was a smart business move; she was able to capitalize on a popular beauty trend, and her products immediately became best-sellers throughout the world. The legendary tones, which ranged from "Candy K" to "True Brown K," were responsible for launching a thousand different makeup movements.

A Global Beauty Empire 

Kylie Cosmetics' popularity was felt all over the world. International audiences took notice as well as those in the United States. Kylie's huge online following was a major factor in her successful expansion. Fans all across the world received her cosmetics, strengthening her position as a global beauty industry tycoon.

kylie cosmetics pink packaging
Image Credit: allure.com

Innovations Beyond Lip Kits

Kylie Cosmetics expanded beyond the Lip Kits, which were the brand's initial success story. The company never stopped pushing the boundaries of cosmetics, launching new eyeshadow palettes, highlighters, blushes, and skincare items. Kylie's unique aesthetic and beauty philosophy informed the development and promotion of each new product, giving her followers a taste of Kylie's own beauty regimen.

Brand Persistence and Development Kylie's cosmetics brand has evolved over time. Kylie's development as a businesswoman and style icon inspired a new logo and packaging for the firm. Kylie showed incredible fortitude in the face of adversity and controversy, diving headfirst into the problems she faced and turning them into learning experiences.

Kylie Skin

After the success of Kylie Cosmetics, Kylie decided to develop a skin care line under the same name. The company aimed to cash in on the rapidly growing skincare market by advertising its products as being both easy to use and very effective. Kylie's marketing campaign hit a chord because it promoted healthy lifestyles, natural beauty, and self-love. She made use of her huge online following to promote her skincare line by sharing her regimen with her followers and answering their questions.

kylie skin
Image Credit: rodpub.com

Kylie Skin offers a whole line of skincare products, from cleansers and moisturizers to face masks and serums, all of which are created with ease of use and high quality as primary goals. Kylie Skin, however, hasn't been completely free of criticism. One event worth mentioning included the walnut face scrub, which received conflicting reviews from customers and industry professionals. It was stated that the scrub's exfoliating component, walnut shells, could be too harsh for the sensitive skin on the face and cause tiny tears. Kylie Jenner may have defended the product's efficacy, but the issue nonetheless demonstrated the need to make well-informed decisions when it comes to skincare and the necessity of carefully crafted product formulations. Despite this blip, Kylie Skin continues to prosper, delivering a spectrum of skincare treatments that resonate with a wide audience.

Kylie Baby

Kylie Jenner's latest venture, Kylie Baby, is another example of her entrepreneurial and branding skills. Kylie's new line for infants and toddlers, Kylie Baby, is an expansion of her business that aims to meet the requirements of parents without sacrificing the affordability or accessibility for which her name is recognized.

Products from the Kylie Baby range offer mild and calming toiletries for infants, such as shampoos, body washes, and lotions. Kylie's dedication to moral and sustainable beauty techniques is reflected in the fact that she created these products with children's health and safety in mind. Onesies, blankets, and other baby clothes are also available, all of which have been thoughtfully crafted in Kylie's signature style.

kylie baby
Image Credit: hearstapps.com

Kylie Baby is a well-liked option among parents who value durability, breathability, and style for their infants because Kylie Jenner's own motherhood experiences served as inspiration. Kylie has built a following for the Kylie Baby brand thanks in large part to the personal insights she has given about being a mother via her social media channels.

Kylie Jenner has proven time and again that she can successfully branch out into new markets while keeping an eye on what her core customers care about (in this case, quality and price) with the rapid success of her latest venture, Kylie Baby. The baby care and fashion industries are sure to recognize Kylie Baby as it continues to grow its product line.

Kylie Swim

With her subsequent project, Kylie Swim, Kylie expanded her sphere of influence to the beach. She aimed to please both fashionistas and practical shoppers with her range of swimwear, which featured a variety of chic options for summertime lounging by the water. Her bikini creations frequently featured eye-catching hues, original patterns, and figure-flattering styles. Due to the widely held perception that the swimwear was of poor quality, the brand's launch was, however, marred by intense criticism and controversy.

kylie jenner in her swimsuit
Image Credit: intouchweekly.com

The problem began when buyers expressed dissatisfaction with the swimsuits they got. Several customers complained about flaws like see-through fabric and inadequate size. Some customers were dissatisfied with the products because they did not live up to the brand's price point or the expectations set by Kylie's other popular lines, and they vented their frustrations on social media, causing a public relations disaster for Kylie Swim.

Kylie Jenner and her staff responded quickly to the backlash, accepting the consumers' input and promising to make changes based on their suggestions. Customers were reassured that the company would try to improve quality and add sizes to suit a wider range of people.

Rumoured Kylie Fashion

The alleged release of Kylie Fashion is the newest rumour to circulate about Kylie's company. It is speculated that Kylie's ever-evolving sense of style and taste in fashion will be reflected in her range of understated premium clothing.  The term "quiet luxury" refers to a shift away from flashy, logo-centric styles toward a more polished, subdued look. Consumers today value quality, workmanship, and timeless design over flashy branding thus, this strategy reflects their tastes. Kylie's ability to read the fashion landscape and pivot with the times will be on full display if she delves into the world of understated opulence. If the rumours are accurate, this new project will only strengthen her position as a major figure in the world of fashion.

kylie dressed modest
Image Credit: instyle.com

Marketing Strategies

Kylie Jenner's success isn't solely about the products she offers; it's about how she strategically markets them. Here are some key strategies she has employed:

  1. Social Media Mastery: Kylie is a social media powerhouse. She uses platforms like Instagram, Twitter, and TikTok to engage with her audience, share behind-the-scenes glimpses, and generate excitement about upcoming launches.
  2. Scarcity and Exclusivity: Kylie's initial use of scarcity marketing for Kylie Cosmetics created a sense of urgency and exclusivity. Limited product releases led to high demand and often sold-out items.
  3. Authenticity: Kylie is open about her personal experiences, struggles, and beauty routines. This authenticity creates a relatable connection with her followers, making her products feel more like recommendations from a friend than marketing pitches.
  4. Collaborations and Influencer Partnerships: Collaborating with other brands and influencers, such as her sister Kendall and her friend Jordyn Woods, expanded her reach and brought additional credibility to her ventures.
  5. Teasers and Previews: Kylie generates anticipation by teasing new products through sneak peeks and previews on her social media accounts. This builds hype and keeps her audience engaged.
  6. Storytelling: Kylie is a master at storytelling. She shares her journey, struggles, and successes, making her fans feel like they are part of her story. This emotional connection drives brand loyalty.

kylie walnut face scrub
Image Credit: dazeddigital.com

Kylie Jenner has proven herself to be a formidable businesswoman with several successful companies. Her skills in developing her brand, anticipating trends, and connecting with her target audience make her stand out. One thing is certain as rumours of a Kylie Fashion line continue to circulate: the world is eagerly awaiting Kylie's next move.

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