More than capital or influence, a brand's reputation is its most vital asset. A strong reputation ensures a brand's growth and resiliency. However, in an age where information travels and opinions shift at the speed of thought, how do you maintain one? Here are seven proven tips to help you hold a steady course while navigating the digital world's reputational perils.
Imagine a world where earning money isn't confined to the conventional nine-to-five grind. Picture yourself making profits at any moment, from any corner of the globe, even as you indulge in other pursuits.
Have you come across advertisements that are puzzling and appear surreal? Your eyes are not playing tricks with you, this is just CGI (computer-generated imagery).
Imagine strolling through Erewhon, the famed LA grocery store where ordinary shopping takes on a whole new meaning. Here, $20 for a bottle of water or $27 for tuna sushi isn't just a price tag; it's a lifestyle choice embraced by the daily flock of patrons.
It’s the second year in a row that Amazon brings back its Summer Beauty Haul, live from 12 a.m. PST on May 13 through 11:59 p.m. PST on May 19. This announcement comes as Amazon has just teased a July return to its well-known Prime Day event.
Coca-Cola's marketing strategy is one of the most effective testaments in the marketing game and we can all learn a lot from it. Introduced over a century ago, Coca-Cola remains the world’s most consumed soda, illustrating its unparalleled ability to engage and captivate consumers globally.
The recently unveiled comprehensive rebrand of hydration supplement brand Liquid I.V., with its new owner, Unilever, is expected to bring awareness and attraction to the company against its competitors in the wellness beverage industry.
What if you could trade your wild hunch-based risks for choices backed by solid, trustworthy data? That's where Google Analytics comes in.
In 2024, brand collaborations have become increasingly important, resulting in interesting and surprising consumer-responsive partnerships. These partnerships not only raise the bar for sales but also for brand identity and consumer engagement.
You’ve probably come across the tip screen many times on a regular outing. In 2024, Domino's Pizza will take a unique approach to alleviate what's been coined "tipping fatigue" by incentivizing customers to continue the practice of tipping. Customers are dealing with inflation and rising living costs right now, which makes all extra costs, like tips, feel heavier.
It may come as a shock that Tesla has decided to lay off all of its marketers, particularly in this day and age when brand awareness and communication are crucial. While industry heavyweights like GM and Ford are spending billions on worldwide advertising campaigns, Tesla has taken a very different tack.
If you want to be successful and grow your business, you need to provide first-rate customer service. Though Shopify dropshipping comes with several benefits and vast ease for the business runner, customer service is something observed with great detail and focus.
Most of the organizations' applications were developed some years ago and can't respond to new or growing business needs; therefore, they are archaic, inefficient, and expensive for their maintenance as new technological advances emerge.
People are starting to take notice of Poppi, a vibrant gut health soda brand, thanks to its branded gifting and smart influencer partnerships.
Kendall Jenner's 818 Tequila and Emma Chamberlain's Chamberlain Coffee have teamed up to launch a unique product: the Espresso Martini Kit.
Amazon has just announced a new subscription service for groceries, available exclusively to Prime members and EBT users. This shows Amazon's deliberateness and strategic approach to expanding its grocery services to more customers. Let’s take a deeper look at its new subscription service and what it says about the consumer and the retail giant.
Effective, contemporary cybersecurity awareness forms the cornerstone of data security for businesses. Consequently, given its significance, its absence could harm your business in a variety of ways. So just what is cybersecurity awareness? And why does your business need it?
Curious about which tools are the most potent for marketing and growth today? At the top of the list are geofencing and GPS tracking. Even though GPS tracking and geofencing are often used interchangeably, it is important to note their differences.
There have been a lot of big changes in marketing since artificial intelligence (AI) development services came out. Artificial intelligence is changing how companies talk to customers, making experiences more personal, and making campaigns work better.
Will Bitcoin exceed its holders' expectations in 2024? Read the article to find out the BTC value forecast for the near future.
When done correctly, cryptocurrency trading can be profitable. Find out how to trade cryptocurrencies profitably. Tips for both advanced traders and beginners.
This guide covers LinkedIn’s evolving marketing strategies and how business owners of all sizes can leverage them to increase brand awareness and establish a more prominent digital footprint.
Accompanying the logo redesign, the Jets have unveiled a new uniform set as part of their "Legacy Collection."
The days of aggressive designs and dark, intense colours that demanded to be seen as "gamers" on gaming furniture are long gone. Avoiding this cliché, the Brännboll collection by Ikea draws on the company's Scandinavian design heritage for a simpler, more understated aesthetic.
Coca-Cola's marketing strategy is one of the most effective testaments in the marketing game and we can all learn a lot from it. Introduced over a century ago, Coca-Cola remains the world’s most consumed soda, illustrating its unparalleled ability to engage and captivate consumers globally.
The recently unveiled comprehensive rebrand of hydration supplement brand Liquid I.V., with its new owner, Unilever, is expected to bring awareness and attraction to the company against its competitors in the wellness beverage industry.
In 2024, brand collaborations have become increasingly important, resulting in interesting and surprising consumer-responsive partnerships. These partnerships not only raise the bar for sales but also for brand identity and consumer engagement.
You’ve probably come across the tip screen many times on a regular outing. In 2024, Domino's Pizza will take a unique approach to alleviate what's been coined "tipping fatigue" by incentivizing customers to continue the practice of tipping. Customers are dealing with inflation and rising living costs right now, which makes all extra costs, like tips, feel heavier.
It may come as a shock that Tesla has decided to lay off all of its marketers, particularly in this day and age when brand awareness and communication are crucial. While industry heavyweights like GM and Ford are spending billions on worldwide advertising campaigns, Tesla has taken a very different tack.
People are starting to take notice of Poppi, a vibrant gut health soda brand, thanks to its branded gifting and smart influencer partnerships.
Kendall Jenner's 818 Tequila and Emma Chamberlain's Chamberlain Coffee have teamed up to launch a unique product: the Espresso Martini Kit.
Amazon has just announced a new subscription service for groceries, available exclusively to Prime members and EBT users. This shows Amazon's deliberateness and strategic approach to expanding its grocery services to more customers. Let’s take a deeper look at its new subscription service and what it says about the consumer and the retail giant.
Accompanying the logo redesign, the Jets have unveiled a new uniform set as part of their "Legacy Collection."
The days of aggressive designs and dark, intense colours that demanded to be seen as "gamers" on gaming furniture are long gone. Avoiding this cliché, the Brännboll collection by Ikea draws on the company's Scandinavian design heritage for a simpler, more understated aesthetic.
As one of the most watched sports in the world, the National Basketball Association (NBA) has long been praised for its marketing strategies.
Sonder wants to change the definition of hospitality by enabling everyone to have amazing stays.
A well-known example of this strategy is Tarte Cosmetics' #TrippinWithTarte campaign, which sends influencers on expensive trips to faraway places like Bora Bora.
Clinique has established itself as a go-to brand for customers looking for beauty solutions supported by science, thanks to its breakthrough Three-Step Skincare System and its various fragrance and makeup collections.
The well-known shapewear brand Skims, owned by Kim Kardashian, recently started its first national TV ad campaign, called "Skims Lab."
Miniso has become a popular place for people to shop who want to save money without giving up style or quality.
This regulation was crafted to harmonize data privacy laws across Europe, bolster the protection of EU citizens' data privacy, and reshape organizational approaches to data privacy within the region.
Lego, the iconic toy brand that has captured the hearts and imaginations of generations, owes much of its success to its meticulously crafted marketing strategy.
The famous sandwich cookie Oreo has become a beloved snack around the world, thanks in large part to a carefully thought-out marketing plan.
Tim Hortons' marketing strategy epitomizes creativity, community engagement, and digital integration. By leveraging its brand heritage, diverse product offerings, and strategic partnerships, Tim Hortons continues to solidify its position as Canada's favourite coffee destination while expanding its global footprint.
In 2024, the pharmaceutical industry will continue to move toward digital transformation because of the need for new ideas and meeting changing consumer needs. As things change, it is still very important for pharmaceutical marketers to learn strong digital skills.
When it comes to ultra-luxury brands, the question of whether they need to use marketing strategies often comes up.
For marketers looking to make a big splash, taking advantage of events like Euro 2024 can change the game.
The trio, Drake, Noah "40" Shebib, and Oliver El-Khatib have perfected the art of building buzz, attracting followers with a combination of originality and cultural relevance.
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