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Latest Marketing Articles

Stop Competing for Attention: Create Resonance Instead

The online world is crowded and loud, with everyone competing to be heard. Running after these moments of time is like an endless race that you cannot win. Rather than seeking attention at all times, think of the meaning behind resonance.

6 min read

Improving collaborative content creation by simplifying media asset sharing

Efficient sharing of media assets is essential for successful influencer marketing campaigns. Marketing teams often encounter challenges when exchanging large files, which can impact collaboration and campaign effectiveness. By utilizing advanced file-sharing platforms, marketers can streamline their processes and enhance team productivity.

5 min read

The Rise of Meta and Its 2025 Marketing Strategy

Meta’s marketing 2025 blends a giant cross-app audience, short-form video, AI distribution, business messaging, and Advantage+ automation. This easy-to-digest overview explains the rise of Meta, how its platforms work together, and what marketers should do next with Meta’s strategy.

6 min read

Methods to Promote Your Brand so Others See It

Nowadays, with information racing through the digital world at light speed and everyone seeing information from all points of the internet, it is difficult to make your business stand out from the crowd. Having so many copycats vying for recognition makes it necessary to come up with a clear strategy to make your business stand out from all that chatter.

6 min read

What is Tech Recruiting, and When Is It Better Than Freelancers?

In 2025, the global workforce stands at approximately 3.38 billion, with 1.57 billion people, or 46.7% engaged in freelancing. The freelance economy is booming, with platforms like Upwork and Fiverr facilitating billions in transactions. In the U.S. alone, 38% of the workforce is freelancers, contributing $1.27 trillion to the economy.

7 min read

The Return of the Digital Personality Brand

Digital branding is going through a striking transformation as people are openly rejecting the traditional faceless approaches in favor of more personable and authenticity-driven ones. Many users prefer to follow brands that allow them to feel something and to establish a connection.

7 min read

AI Transcripts to Boost Your Podcast Revenue

AI transcripts Boost Podcast revenue by providing a written version of podcast episodes that transforms spoken audio into structured text. Transcripts give creators additional ways to repurpose content while maintaining accuracy and clarity. A well-prepared transcript strengthens the value of the podcast and the monetization opportunities. Transcripts create revenue by supporting multiple strategies. Strategies are packaged into premium subscriptions, sold as eBooks, or included as part of exclusive membership tiers. Sponsors value transcripts because they verify brand mentions and extend exposure through written formats. Search engines index transcripts, which improves visibility, increases traffic, and generates more advertising revenue.

9 min read

Finding the Perfect Sports Technology Deal

The holiday shopping season had arrived, and Jennifer found herself overwhelmed by sports technology options for her twin sons who played basketball and soccer. Every website claimed to offer the "best deals" and "unbeatable value," but the confusing array of specifications, subscription requirements, and hidden costs made comparison shopping nearly impossible. She needed a systematic approach to find genuine value rather than falling for marketing hype.

7 min read

Is EssayWriters.com Worth Trying? Quality, Prices, Support

Writing services can make students’ lives a lot easier, but the trick is to find the one that won’t let you down. Unfortunately, despite how big the industry is, it’s not an easy task. There’s always a risk of plagiarism, late delivery, or a poorly written assignment.

6 min read

Celebrities & Brands: Selena Gomez

Selena Gomez is a well-known name that is often associated with talent and versatility. She has successfully moved from being a beloved Disney star to becoming a worldwide sensation. In addition to her music and acting careers, Gomez has made a big impact in the business world.

 min read

Celebrities & Brands: Kanye West

Kanye West, the legendary rapper, producer, and fashion tycoon, is not only a visionary artist, but he is also a clever entrepreneur with a growing empire of enterprises that span a variety of industries. He is most known for his fashion line, but he is also successful in the music and fashion industries.

6 min read

Red Bull's Top 5 Marketing Campaigns: Then and Now

Red Bull is a pioneer, visionary, and trendsetter in classic marketing initiatives. This energy drink leader has revolutionized marketing and led an extremely competitive beverage business. This thrilling trip through advertising genius explores Red Bull's top 5 marketing initiatives that have catapulted the brand to unprecedented success and impact.

6 min read

Aritzia Marketing Strategy 2025: Brand, Advertising, Growth

Dive into Aritzia’s marketing strategy and brand positioning with richly detailed campaign examples, a clear view of the business model, and practical growth takeaways. This case study connects flagship retail, creator storytelling, and product heroes to the numbers that matter.

6 min read

Jell-O Rebrands For The First Time In 10 Years For Gen Z

Jell-O has been delighting generations with its jiggly and colourful desserts for over 100 years. A beloved American classic, this playful treat has brought joy to countless family gatherings, birthdays, and sweet moments. However, as times change and consumer preferences evolve, even the most iconic brands need a makeover to stay relevant in today's fast-paced world.

 min read

Samsungs 2023 Summer Event Unpacked

The anticipation leading up to Samsung's annual Unpacked event is always palpable, and this year's summer edition did not disappoint. Held in Seoul, Korea, Samsung unveiled a dazzling array of new products that once again pushed the boundaries of innovation.

 min read

Top 5 Game-Changing Marketing Campaigns of 2023

The world of marketing in 2023 was an exhilarating playground of creativity and innovation, where brands aimed to break through the noise and connect with their target audiences in unforgettable ways.

5 min read

Prime Day Marketing Strategies that Make Amazon Shine Year After Year

Prime Day, Amazon's highly anticipated annual sale has established itself as a must-attend event for online shoppers worldwide. With a reputation for incredible deals and discounts, Prime Day has not only captured the attention of consumers - but has also proven to be a major revenue generator for the e-commerce giant, raking in billions in sales.

 min read
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