Pepsi, the iconic soft drink brand, is shaking things up ahead of its 125th anniversary with a bold new logo and updated branding. The new logo features the word "PEPSI" centered in a black-bordered circle over red, white and blue stripes, a departure from the leaner font and muted colors of the previous logo.
A strong visual identity is the secret to a memorable brand experience, as it creates a visual shorthand for your company's unique personality and values, and serves as the cornerstone of building a loyal and engaged audience.
A well-designed website is essential for businesses looking to establish an online presence and effectively communicate their message to their target audience. This blog provides a checklist of important elements to consider when designing and developing a new website.
Are you trying to decide between using WordPress or Webflow for your next website project? While both platforms have their own strengths and are suitable for a wide range of projects, Webflow may be the better choice for certain types of projects due to its focus on design and aesthetics.
It can be bittersweet to see significant web traffic, but a lack of promising conversion rate results. Unfortunately, getting visitors to your site is just the beginning of making progress toward a good conversion rate.
The Wix platform and WordPress platform both make building websites relatively more convenient to manage. Which is right for you?
Blogging can help to build trust and connection with your audience. It will also help drastically with boosting your traffic and helping search engines prioritize your website.
Discover how UI and UX design are transforming the future of digital marketing. Learn the key differences between User Interface and User Experience design, their benefits, and how these practices can elevate your website’s look, functionality, and user satisfaction.
Check out our picks of the best logo designs of 2021. Read about what makes these logos in particular special and why they stand out.
The government of Canada and Digital Main St. have collaborated to offer a $2,500 grant towards taking your brick-and-mortar small business. The Digital Transformation Grant (DTG) program provides funding for online assessment, advisory support, and training to businesses that are looking to go digital.
Linkedin is a great hub for professional networking, employer connections, job seekers, and business trends. But is Linkedin the right place to advertise your company’s goods or services? We answer this question in this article.
Google Ads and Facebook Ads are two of the biggest players in the paid media market. Choose the right platform for your business
Dive into the storied rivalry between Coca-Cola and PepsiCo, two beverage powerhouses that have defined the global soda market with bold campaigns and ever-evolving product lines. From iconic commercials to modern wellness trends, see how these titans continuously adapt their strategies to stay top-of-mind for generations of consumers.
The key to a successful product and marketing strategy is bulletproof branding. We’ve broken down the must-haves in one convenient checklist
While we are living in the modern age of digital marketing, we cannot forget the old ways of reaching out to customers. Let’s take a look...
Marketing as a startup company can be intimidating - but the right strategy can help you breathe easier as you move forward in 2021
Having a website built can make a huge difference for your business, and aid you in many aspects including digital marketing and more.
Google maintains its rank as the #1 most visited site in 2022. To be found, your website must rank highly in the Google search algorithm.
Here are ten design trends of 2021 to get inspired by for your next website.
In today's society, accessibility has become a crucial topic that impacts every aspect of life. Making sure that both digital and physical spaces are accessible to everyone is essential for fostering inclusivity and equal opportunities. Initially, it may appear challenging to create a brand that serves everyone, and you might wonder why it is necessary. This article will dive into the significance and objectives of accessibility regarding the WCAG, AODA and ADA, particularly in the context of digital environments and branding.
Optimizing your web presence to secure a top spot in search engine results pages (SERPs) is paramount. However, a new optimization frontier has emerged with the rise of artificial intelligence (AI) platforms like ChatGPT, among others.
Here we discuss the top 14 HTML meta-tags that are very important for the optimization of your site, ensuring that each point is effective for your website’s traffic.
Your domain name is your digital storefront, virtual handshake, and first impression of your brand in the busy world of online presence. When it comes to choosing the perfect domain name, it's similar to selecting the ideal location for a physical store. By using this comprehensive guide, you will be able to navigate the complex process of selecting a domain name.
You want that bounce rate as low as possible because it essentially shows that your site is pulling in not only potential customers with high-quality content but also keeping their interest sustained, whether it be in your content, smooth navigation, or even the proper functioning across different screen-sized devices. This means that the most successful websites have low bounce rates, which goes without saying.
Link building remains a crucial strategy for enhancing website visibility and authority. In 2024, the emphasis has shifted from merely accumulating links to focusing on the quality and relevance of those links. This article explores 20 essential do’s in link building, providing insights into both effective strategies and common pitfalls.
The Chinese government has ordered Apple to remove a number of popular messaging and social media apps, such as Meta's Threads and WhatsApp, from the Chinese App Store.
Ever wondered what goes into the pricing of a WordPress website? Let's break down the 13 crucial factors you need to know!
People are starting to notice a trend in grocery shops and consumer goods: shrinkflation.
Let's delve into 15 UX/UI trends for 2024 that are poised to leave a lasting impression on your audience.
In this guide, we'll explore the intricacies of Google Analytics, from its fundamental concepts to advanced features, helping you leverage its full potential to maximize revenue and stay ahead of the game.
Google Ads, a cornerstone of online advertising since its inception in 2000, has evolved into a powerhouse platform with over 2 million marketers vying for consumer attention.
User experience (UX) is a key factor in the success of digital projects, which shows how important it is to use good strategies to keep users completely engaged and happy.
Creating an effective Call to Action (CTA) Contact Us page on your website requires careful consideration of key elements that not only engage visitors but also seamlessly guide them towards reaching out.
No specific cancer type has been announced. Her cancer treatment began late February.
Thinking about starting your own business can be both exciting and intimidating. However, those who are contemplating establishing their enterprise in Maryland are in for a pleasant surprise.
The famous beer brand Corona recently announced a big change in how it markets itself. After having rapper Snoop Dogg as the face of its "La Vida Mas Fina" campaign for three years, which was very successful, the brand is changing its creative direction by putting actor Pedro Pascal in his place.
In this article, we will explore some subtle strategies in web design that can be particularly effective for boosting brand recognition, with a specific focus on fashionable web design.
Digital PR (public relations) is a flexible method used to raise brand awareness and visibility on the web, enhancing brand visibility and reputation. Digital PR is similar to traditional PR, but it uses the internet's huge reach and ability to be measured to better connect with specific audiences.
Starting a successful blog in 2024 requires careful planning, strategic decision-making, and consistent effort. In this guide, we'll guide you through the key steps and strategies to help you launch and grow a thriving blog this year.
Creating visually appealing graphics doesn’t necessarily require a degree in graphic design. Instead, it demands a solid grasp of the fundamental principles that underpin effective graphic design. Whether you're crafting marketing materials, designing a website, or creating social media content, understanding these basics is crucial for conveying messages seamlessly and captivating your audience.
Copyright is universal, irrespective of the image's source, whether discovered through popular search engines, social media platforms, or dedicated stock photo sites. Incorporating visually appealing images into website articles or blogs is crucial for engaging readers and enhancing the overall user experience.
Publishing blog posts on your website is an excellent content marketing tactic. This technique utilizes your knowledge and expertise in your industry as a way to educate the readers while also promoting your offerings. If blog content is written in a compelling way, it serves this purpose quite well.
The idea that tech companies and apps are secretly selling your user data is probably not new to you. Think of data as a treasure chest full of valuable items. For businesses, this data is now like gold, and here's why. First off, businesses can profit by selling this data to marketers and advertisers.
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