Pepsi, the iconic soft drink brand, is shaking things up ahead of its 125th anniversary with a bold new logo and updated branding. The new logo features the word "PEPSI" centered in a black-bordered circle over red, white and blue stripes, a departure from the leaner font and muted colors of the previous logo.
A strong visual identity is the secret to a memorable brand experience, as it creates a visual shorthand for your company's unique personality and values, and serves as the cornerstone of building a loyal and engaged audience.
A well-designed website is essential for businesses looking to establish an online presence and effectively communicate their message to their target audience. This blog provides a checklist of important elements to consider when designing and developing a new website.
Are you trying to decide between using WordPress or Webflow for your next website project? While both platforms have their own strengths and are suitable for a wide range of projects, Webflow may be the better choice for certain types of projects due to its focus on design and aesthetics.
It can be bittersweet to see significant web traffic, but a lack of promising conversion rate results. Unfortunately, getting visitors to your site is just the beginning of making progress toward a good conversion rate.
The Wix platform and WordPress platform both make building websites relatively more convenient to manage. Which is right for you?
Blogging can help to build trust and connection with your audience. It will also help drastically with boosting your traffic and helping search engines prioritize your website.
Discover how UI and UX design are transforming the future of digital marketing. Learn the key differences between User Interface and User Experience design, their benefits, and how these practices can elevate your website’s look, functionality, and user satisfaction.
Check out our picks of the best logo designs of 2021. Read about what makes these logos in particular special and why they stand out.
The government of Canada and Digital Main St. have collaborated to offer a $2,500 grant towards taking your brick-and-mortar small business. The Digital Transformation Grant (DTG) program provides funding for online assessment, advisory support, and training to businesses that are looking to go digital.
Linkedin is a great hub for professional networking, employer connections, job seekers, and business trends. But is Linkedin the right place to advertise your company’s goods or services? We answer this question in this article.
Google Ads and Facebook Ads are two of the biggest players in the paid media market. Choose the right platform for your business
Dive into the storied rivalry between Coca-Cola and PepsiCo, two beverage powerhouses that have defined the global soda market with bold campaigns and ever-evolving product lines. From iconic commercials to modern wellness trends, see how these titans continuously adapt their strategies to stay top-of-mind for generations of consumers.
The key to a successful product and marketing strategy is bulletproof branding. We’ve broken down the must-haves in one convenient checklist
While we are living in the modern age of digital marketing, we cannot forget the old ways of reaching out to customers. Let’s take a look...
Marketing as a startup company can be intimidating - but the right strategy can help you breathe easier as you move forward in 2021
Having a website built can make a huge difference for your business, and aid you in many aspects including digital marketing and more.
Google maintains its rank as the #1 most visited site in 2022. To be found, your website must rank highly in the Google search algorithm.
Here are ten design trends of 2021 to get inspired by for your next website.
Uncover how Canada’s economy balances rich natural resources, innovative technology, and global trade relationships to maintain steady growth. From sustainable energy investments to comprehensive social programs, this report dives into the key drivers and policies shaping Canada’s future prosperity.
Tech startups are turning traditional investment strategies upside down with fresh ideas, bold funding models, and cross-industry collaborations. Dive into the dynamic world of AI breakthroughs, climate-friendly unicorns, and beyond to see how these ventures are reshaping the way capital flows worldwide.
Learn how Washington Mutual soared before the 2008 financial crisis upended its ambitions. Learn why the great recession and the 2008 recession exposed deeper vulnerabilities in the bank’s approach, revealing crucial lessons for modern finance.
Explore the top celebrity beauty brands of 2025, ranked by their impressive revenues and valuations. From celebrity makeup brands like Rihanna’s inclusive Fenty Beauty to Jessica Alba’s clean Honest Beauty, discover what makes these star-founded brands stand out in the competitive cosmetics industry.
Discover the key differences between the 75 Hard Challenge and the 75 Soft Challenge. Explore which program aligns best with your fitness goals, lifestyle, and mindset while learning about their rules, benefits, and viral social media success. Transform your habits with the right challenge for you!
Mental health pros face a unique challenge when it comes to presenting their services in a way that’s both approachable and trustworthy. If you’ve been searching for fresh ideas on how to resonate with potential clients, keep reading for an in-depth look at branding and marketing tactics that can elevate your practice.
Elevate your writing career with marketing tips for authors—from building a strong online identity to leveraging word-of-mouth—so you can grow loyal, engaged readers.
In this comprehensive guide, we examine the top finance jobs of 2025, the best employers offering them, how each role is evolving, and the salary potential associated with them. You’ll also get insights into the specialized skills employers crave and the non-traditional routes—such as entrepreneurship and financial writing—you can pursue with a finance degree.
This year has turned the US auto market into a thrilling spectacle, with electric newcomers and traditional powerhouses duking it out. Get the inside scoop on how some brands drove straight to the top while others couldn’t hit the gas fast enough.
Looking to streamline your time management? Our latest guide helps small business owners master crucial tasks while boosting overall productivity using the 80/20 rule. In a world overflowing with responsibilities, these strategies can help you conquer your to-do list, maintain high productivity, and still find time for coffee breaks that don’t feel like stolen moments.
Discover the realities of owning your own restaurant, from finances and staff turnover to strategic marketing, consumer trends, and team relationships.
Discover the hottest food trends for 2025 and how they can revolutionize your dietary habits. Dive into this blog for healthy eating tips on everything from cottage cheese creations to carnivore-style meals. Plus, don’t miss our healthy recipes 2025—sure to add flavor and variety to your kitchen lineup.
Explore the dramatic rise and fall of Toys ‘R’ Us, once a retail giant, now a cautionary tale of missteps in a changing market. Uncover the lessons behind its bankruptcy, from mounting debt to missed e-commerce opportunities, and what it means for the future of retail.
Examine the decline of Sears, once an retail giant—undone by missed e-commerce, outdated stores, and fierce competition. Discover key lessons for all retailers.
Discover how the oldest car brands like Peugeot, Tatra, Mercedes-Benz, Škoda and combine heritage with innovation to thrive on today’s roads.
Curious if electric vehicles (EVs) can outshine gasoline cars in a real-world cost comparison? Our concise breakdown explores fuel costs, maintenance costs, purchase price, tax incentives, total cost of ownership, charging infrastructure, and environmental impact to help you decide which option truly saves you more in the long run.
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Explore the best marketing and branding strategies that fitness trainers use to stand out in a crowded industry. Learn how to refine your niche, engage clients, and build a trusted gym or personal trainer brand that keeps members coming back.
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Curious which growing companies might spark major gains in 2025? This short guide reveals the best stocks to watch, highlighting how business strategies, fresh marketing angles, and possible policy shifts could send certain brands soaring.
Elevate your photography brand with marketing practices from defining your signature style to forging industry partnerships. Leverage social media, stay consistent.
It’s easy to think vision boards might be old news, but they keep picking up steam. There’s something about seeing your goals and dreams in a visual form that gives them a little extra spark. Words on a page can be powerful, sure, but pictures and symbols have a way of reminding you about the emotional pull behind your aspirations.
Fly in style with top airlines like Emirates, Etihad, Singapore Airlines, and ANA. Enjoy spacious seats, personalized entertainment, and gourmet dining—your journey redefined.
Celebrity real estate often commands as much fascination as the stars themselves. From private islands to sprawling Californian estates, these properties are more than mere houses—they’re symbols of status, success, and personal style. Here, we’ll explore ten of the most expensive celebrity homes, owned by some of the most renowned personalities in music, sports, and entertainment.
Becoming a social media influencer seems, at first glance, like a dream career. Get paid to do what you love, collaborate with your favorite brands, talk to thousands (or even millions) of followers, and express yourself creatively online—what’s not to love? Yet, behind the highlight reels and polished images, the world of influencer marketing can be incredibly competitive and fraught with pitfalls. One slip-up can stall, or even end, an influencer’s budding career.
Curious about the leading workplaces in 2025? Check out these 8 pioneering firms known for inclusive cultures, generous perks, and exciting career paths.
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