Explore the healthy jungle of Whole Foods and its marketing strategy in 2025—brand identity, new “Daily Shop” stores, private-label growth, Amazon integration, and the campaigns tying it together.
The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.
Which pitches became the most successful Shark Tank products? From Bombas blasting past $2B lifetime revenue to Scrub Daddy clearing $220M a year and Cousins Maine Lobster topping $1B systemwide sales, here are Shark Tank’s biggest success stories.
From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads 2025 delivered—marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.
FOMO in marketing works because scarcity, loss aversion, and social proof make people act now. Use this clear, sourced playbook to plan a product launch with FOMO—plus real FOMO marketing examples from Nike SNKRS, Supreme, McDonald’s McRib, OnePlus, and Clubhouse.
From Coke vs Pepsi to PlayStation vs Xbox, these brand rivalries shaped products, ads, and culture. We dig into why each duel mattered, the signature moments, and how competitive brands kept the heat on for decades.
Hatch’s “Goodnight, Phone” is a 90-second faux horror trailer that turns late-night scrolling into the monster and Restore into the escape. Here’s how the Hatch trailer campaign used cinematic suspense, seasonal timing, and a genre-themed microsite to grab attention and turn it into action.
A great company newsletter builds owned reach, drives conversions, and compounds trust. Here’s how to use a newsletter—from creating a newsletter your audience will miss if it stops to the systems that keep it performing month after month.
2024 has been a huge year for gaming, bringing some of the most anticipated and successful titles we’ve seen in recent years. With incredible critical scores and massive commercial success, these games have left a huge impact on the industry so far. Whether it’s role-playing epics, immersive survival-horrors, or thrilling action-adventures, this year’s biggest titles have captured the hearts (and wallets) of millions of players worldwide. Let’s dive into the biggest releases that have taken 2024 by storm.
When people think about Costco, most imagine huge warehouses, oversized shopping carts, and some of the best deals out there. But behind the bulk purchases and affordable prices lies one of the most brilliant and well-executed business strategies in retail history.
Explore the complete history of the iPhone, from its invention to the top models of 2024. Discover the best iPhones, plus answers to FAQs, and new features like Dynamic Island and Apple Intelligence. Perfect for buyers and tech enthusiasts alike.
When you think of Versace, words like bold, luxurious, and opulent come to mind. But beyond its iconic status in fashion, the brand has kept itself fresh and relevant through some seriously creative collaborations over the years. These aren’t just any collaborations either; they’re partnerships that have expanded Versace's reach, making the brand accessible to new audiences while still staying true to that unapologetic glamour that defines it. Let’s take a closer look at some of the most iconic brand collaborations Versace has done.
Yung Filly—real name Andrés Felipe Valencia Barrientos—was once a rising star in the entertainment industry. Following his recent arrest and criminal charges in Australia, the entertainer’s once-bright career has taken a sharp downward turn.
Dive into the story behind Keinemusik, Berlin’s influential collective blending house, techno, and Afrobeat. Explore their sound, live events, and cultural impact.
Horror movies are designed to scare us, but how do you measure fear? A recent study aimed to find out by tracking viewers’ heart rates and stress levels while watching different horror films.
Gordon Ramsay is more than just a Michelin-starred chef; he’s an international culinary icon who’s built a diverse food empire.
Toyota stands as one of the most recognizable and successful automotive brands globally. Behind its rise is a well-calibrated marketing strategy rooted in innovation, customer satisfaction, and a deep understanding of market dynamics. Toyota’s ability to evolve with changing consumer demands, while sticking to its core values of reliability and quality, has solidified its standing as one of the best in the automotive business.
Founded in 2011 by Jessica Alba, The Honest Company was created to meet the rising demand for safe, eco-friendly, and ethical consumer products. Alba came up with the idea when she was a new mom and had a hard time finding baby products that were safe for her and the environment. The company started with a focus on baby and household items, expanding into personal care and beauty. Honest stood out in the marketplace by committing to transparency, clean ingredients, and a focus on sustainability—long before these became industry trends.
Subway, the world’s largest fast-food chain by location count, has used a unique marketing strategy to maintain its edge in the highly competitive fast-food industry.
Over the years, Amazon has grown from a small online bookstore to one of the world's most dominant and influential companies. Jeff Bezos’ success story underscores that big ideas can arise from relatively simple beginnings. His decision to focus on selling books online could have fizzled if he wasn’t ready to pivot, diversify, and continually innovate.
When David Beckham joined Major League Soccer (MLS) in 2007, many thought it was a step down from the glamorous world of European football. Leaving behind Real Madrid for the LA Galaxy—a team in a relatively unknown soccer league—seemed like a strange choice for someone still at the height of their career.
The UFC, or Ultimate Fighting Championship, is now a multi-billion-dollar sports empire, recognized globally for its brutal but skillful mixed martial arts (MMA) bouts. But its road to success wasn’t easy. In fact, the UFC was on the brink of collapse before Dana White came in and turned it into a mainstream powerhouse. Let’s dive into the story of how Dana White took the UFC from financial ruin and turned it into the global sensation it is today.
IShowSpeed, also known as Darren Watkins Jr., took the internet by storm with his insane energy, hilarious reactions, and raw personality. A couple of years ago, Speed was just another gaming streamer, but his rise to fame has been nothing short of explosive. From outrageous gameplay reactions to viral clips, he managed to catch the eyes of millions, literally overnight.
Influencer boxing started as a novelty idea—a chance to see YouTubers and social media stars settle online feuds in the ring. But in just a few short years, it has evolved into a global sensation, pulling in millions of dollars, attracting mainstream attention, and blurring the lines between entertainment and sports. What’s driving this trend? And how did a few YouTubers sparring for fun turn into sold-out arenas and pay-per-view events?
Domino's, one of the world’s largest pizza chains, didn’t achieve its global success overnight. From humble beginnings in 1960, the company has grown to over 20,000 stores in more than 90 countries, becoming a fast-food giant. But how did Domino’s go from a small pizza joint in Michigan to a global powerhouse? The answer lies in a combination of strategic business planning, aggressive expansion, innovative marketing, and a willingness to embrace technology early.
Disney, once synonymous with blockbuster hits and timeless franchises, has had a rocky 2024. A series of high-budget movie failures, combined with challenges in their streaming and theme park operations, have left the entertainment giant in a precarious financial position. The Marvels and Indiana Jones and the Dial of Destiny are two prime examples of this box office slump. These films, meant to be summer tentpoles, severely underperformed, causing the company to lose nearly $900 million in potential revenue.
In a bold move to take over the lunchtime snack market, Logan Paul, KSI, and MrBeast have teamed up once again, this time introducing Lunchly, a direct competitor to the long-standing Lunchables brand.
Cadillac—a name once synonymous with American luxury and prestige—has had quite the journey over the past century. Known for setting the gold standard in automotive innovation and design, the brand enjoyed a golden era in the mid-20th century when owning a Cadillac was the ultimate symbol of success. However, like many legacy brands, Cadillac experienced its share of ups and downs. After facing stiff competition, shifting market demands, and even internal missteps, the brand found itself at a crossroads. Fast-forward to 2024, and Cadillac is undergoing one of the most ambitious reinventions in its history, positioning itself for a bold electric future while staying true to its heritage.
Reality TV remains an unstoppable force in 2024, drawing millions of viewers who tune in for drama, competition, and larger-than-life personalities. These shows don’t just entertain; they create viral moments, turn everyday people into stars, and reflect the diverse interests of audiences today. Let’s explore the top 10 most-watched reality TV shows of 2024, diving deep into their success, key moments, and the celebrities they’ve helped create.
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Logan Paul’s rise to prominence in the world of entertainment and sports is a story of reinvention, controversy, resilience, and relentless ambition. From his humble beginnings as a social media star on Vine to his multifaceted career that now spans YouTube, boxing, business, and professional wrestling, Logan Paul has redefined what it means to be a digital celebrity. His path has been filled with unexpected turns, public scandals, and major successes, but one thing has remained constant: Logan Paul’s ability to stay in the spotlight and capitalize on it, time and time again.
The battle between Xbox and PlayStation is legendary. These two gaming titans have dominated the industry for decades, and while both deliver amazing gaming experiences, they have taken very different paths to success. From how they approach subscription services to the games they promote, Xbox and PlayStation don’t just compete—they represent two distinct strategies for winning over gamers.
Taylor Swift’s story is not just one of musical success—it’s a tale of resilience, business smarts, and unmatched cultural influence. From her start as a teenage country singer to breaking records in arenas around the world, Swift’s journey to billionaire status is filled with significant milestones. But beyond her savvy business decisions and fan loyalty, Swift’s rise can also be credited to the incredible records she has shattered along the way.
Sports and fashion: two industries that, on the surface, might seem worlds apart. One is about athletic performance, competition, and physical prowess, while the other focuses on style, trends, and artistic expression. But in reality, these two worlds are increasingly blending together, and nowhere is this more evident than in the growing trend of sports teams partnering with fashion brands. In 2024, these collaborations are bigger than ever, creating unique crossovers that resonate with both fans and fashion-forward consumers alike.
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