
The Rebranding of Barbie: How the Iconic Doll Stayed Relevant for Decades
It’s challenging to find a toy as recognizable as Barbie. Debuting in 1959, this plastic figure began as a single doll with a high ponytail and a striped swimsuit, and gradually transformed into a global cultural mainstay. Over the years, Barbie weathered shifting ideals, changing consumer tastes, and rising competition by continually


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