Pepsi, the iconic soft drink brand, is shaking things up ahead of its 125th anniversary with a bold new logo and updated branding. The new logo features the word "PEPSI" centered in a black-bordered circle over red, white and blue stripes, a departure from the leaner font and muted colors of the previous logo.
A strong visual identity is the secret to a memorable brand experience, as it creates a visual shorthand for your company's unique personality and values, and serves as the cornerstone of building a loyal and engaged audience.
A well-designed website is essential for businesses looking to establish an online presence and effectively communicate their message to their target audience. This blog provides a checklist of important elements to consider when designing and developing a new website.
Are you trying to decide between using WordPress or Webflow for your next website project? While both platforms have their own strengths and are suitable for a wide range of projects, Webflow may be the better choice for certain types of projects due to its focus on design and aesthetics.
It can be bittersweet to see significant web traffic, but a lack of promising conversion rate results. Unfortunately, getting visitors to your site is just the beginning of making progress toward a good conversion rate.
The Wix platform and WordPress platform both make building websites relatively more convenient to manage. Which is right for you?
Blogging can help to build trust and connection with your audience. It will also help drastically with boosting your traffic and helping search engines prioritize your website.
Discover how UI and UX design are transforming the future of digital marketing. Learn the key differences between User Interface and User Experience design, their benefits, and how these practices can elevate your website’s look, functionality, and user satisfaction.
Check out our picks of the best logo designs of 2021. Read about what makes these logos in particular special and why they stand out.
The government of Canada and Digital Main St. have collaborated to offer a $2,500 grant towards taking your brick-and-mortar small business. The Digital Transformation Grant (DTG) program provides funding for online assessment, advisory support, and training to businesses that are looking to go digital.
Linkedin is a great hub for professional networking, employer connections, job seekers, and business trends. But is Linkedin the right place to advertise your company’s goods or services? We answer this question in this article.
Google Ads and Facebook Ads are two of the biggest players in the paid media market. Choose the right platform for your business
Dive into the storied rivalry between Coca-Cola and PepsiCo, two beverage powerhouses that have defined the global soda market with bold campaigns and ever-evolving product lines. From iconic commercials to modern wellness trends, see how these titans continuously adapt their strategies to stay top-of-mind for generations of consumers.
The key to a successful product and marketing strategy is bulletproof branding. We’ve broken down the must-haves in one convenient checklist
While we are living in the modern age of digital marketing, we cannot forget the old ways of reaching out to customers. Let’s take a look...
Marketing as a startup company can be intimidating - but the right strategy can help you breathe easier as you move forward in 2021
Having a website built can make a huge difference for your business, and aid you in many aspects including digital marketing and more.
Google maintains its rank as the #1 most visited site in 2022. To be found, your website must rank highly in the Google search algorithm.
Here are ten design trends of 2021 to get inspired by for your next website.
See the top 10 highest paid MLB players for 2025—including salaries, signing bonuses, and endorsements—and learn who tops baseball’s rich list this season.
Discover the tallest mountains in the world. Learn heights, locations, and climbing facts for the 10 highest peaks—Everest, K2, and more.
Explore the top IQ scores in history—discover the people with the highest IQs ever recorded and learn how their genius IQs were measured.
Explore the top 10 highest paid doctors in 2025. See which US medical specialties earn the most, average salaries, and what drives top-earning doctor pay.
Master math on your own with the best self-taught math books for 2025. From beginner-friendly guides to advanced theory, explore the best math books for self-study and the best books to learn math—perfect for independent learners seeking clarity, depth, and confidence.
Explore the best books to read for high school students, from timeless classics to modern favorites. These best books for teenagers offer powerful themes, relatable stories, and unforgettable characters—perfect for anyone searching for the best books to read in high school today.
Choosing one of the most reliable cars means investing in peace of mind. These reliable cars are backed by years of data, demonstrating minimal repairs and exceptional durability. In 2025, eight standout models rise to the top by excelling in owner satisfaction, industry dependability rankings, and real-world longevity.
Looking for the most reliable car brands in 2025? From Toyota and Lexus to Subaru and Mazda, explore the best car brands known for long-term durability, low repair costs, and top dependability ratings. Find out which reliable car brands deliver the highest value and peace of mind.
Explore the highest paid WNBA players in 2025 and how WNBA salary structures are evolving. From supermax deals to off-court earnings, see how the richest WNBA players are redefining professional basketball income and leading the future of women’s sports.
Looking to relocate without breaking the bank? These are the least expensive states to live in for 2025, featuring low housing costs, affordable living, and strong job opportunities. Explore the cheapest states to live in and stretch your budget without sacrificing quality of life.
When it comes to building generational wealth, NBA stars have proven that slam dunks and three-pointers are just the beginning. The court might be where legacies start—but business deals, endorsements, and ownership stakes are where wealth takes off. Learn about stars like Michael Jordan and Magic Johnson's net worth.
Discover the full story behind Adam Sandler net worth in 2025. From iconic Adam Sandler movies to blockbuster Netflix deals, real estate, and live tours, explore how the comedy legend built a $440 million empire and became one of the highest-paid actors in Hollywood.
Discover the richest countries in Africa by GDP for 2025. See the top 10 African economies, their natural resources, and key sectors driving growth.
Meet the richest women in the world 2025. See net worths, self-made vs. inherited fortunes, and learn who is the richest woman and how each earned her billions.
Compare the best project management software of 2025. See real user reviews, pros, cons, and current pricing to pick the perfect platform for your team.
Explore the expanded 32-team FIFA Club World Cup 2025—groups, match schedule, U.S. venues, and where to watch worldwide.
See the top 10 most watched TV shows 2025—global viewership stats, platforms, and why these hit series ruled streaming and broadcast screens.
Discover 10 successful global brands that spend almost nothing on ads. See real advertising costs and learn how minimal advertising strategies drive huge growth.
Discover the 10 brands with the highest advertising spending in 2025 and learn how Amazon, L’Oréal, P&G, and others deploy multibillion-dollar ad budgets.
Discover the 10 best Canadian national parks—when to go, top hikes, wildlife spots, and family-friendly tips for your 2025 adventure.
Discover the most expensive house ever sold in California, a $210 million Malibu estate that redefined luxury real estate in 2024. Learn what makes it the most expensive home ever sold, from oceanfront acreage to world-class design and celebrity-level exclusivity.
Discover the most expensive coins ever sold at auction, from the $18M 1933 Double Eagle to rare historical treasures like the 1794 Silver Dollar and 1804 Draped Bust. Explore top coin auctions and the rare coin sales that made history in this list of the world’s highest valued legal tender coins.
Explore the 10 best US national parks—Yellowstone to Acadia—when to visit, top attractions, and family-friendly hikes for your 2025 adventure.
Explore the most expensive resorts in the world. From private islands to billionaire bungalows, these are the richest resorts in the world and the most luxurious resorts in the world worth every million-dollar view.
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