Creating a compelling company video is no small feat. Whether you're looking to boost your brand awareness, promote a product, or engage employees, the quality of your video can make or break your message.
In a world oversaturated with advertisements, brands no longer simply sell products—they narrate stories. Why? Because storytelling in branding captivates, connects, and converts. Rooted in humanity's intrinsic love for tales, effective storytelling creates emotional bonds that transcend transactional relationships. To understand this phenomenon, we turn to literature, the age-old craft of storytelling that has enthralled minds for centuries. From the pages of classic novels to the punchlines of contemporary poetry, branding and literature share an intimate synergy that shapes how narratives resonate with audiences.
Chrystia Freeland has officially resigned from her roles as Finance Minister and Deputy Prime Minister, marking a pivotal moment in Canadian politics. The announcement came shortly before she was expected to deliver the fall economic statement. Freeland’s resignation follows reported policy disagreements with Prime Minister Justin Trudeau.
Peloton has officially kicked off its Boxing Day event, offering savings of up to $650 on select equipment bundles. While the exact deals designated for the actual day of Boxing Day are still unknown, these early offers provide a brief window to secure exceptional value on Peloton’s range of bikes, treadmills, rowing machines, and strength devices.
As Boxing Day draws near, it appears increasingly likely that Anthropologie will roll out discounts approaching 40%. Although the retailer hasn’t formally announced its promotions, past holiday sales and current market buzz suggest customers can expect substantial markdowns across select apparel, home décor, and accessories.
From now until the 24th, all fragrances at Sephora are 20% off. This early celebration—arriving right before Boxing Day—offers an excellent window for those scrambling for last-minute gifts or searching for a personal treat. It’s a limited-time window that encourages beauty enthusiasts to secure their favorites while supplies last.
This Boxing Day, Dyson is presenting extraordinary value across a wide range of its most sought-after technologies. Customers can now enjoy substantial savings on Dyson’s high-performance hair care, cutting-edge cordless vacuums, and advanced air treatment systems—each meticulously engineered to improve comfort and convenience at home.
Canada’s postal strike has reached an abrupt resolution. After weeks of rotating walkouts and stalled negotiations, the Canada Industrial Relations Board issued a ruling that compelled postal employees to return to work.
The DC Universe just tossed a small surprise into everyone’s feed, showing a brand-new look at its fresh-faced Man of Steel. The newly dropped Superman poster is pure motion, capturing David Corenswet’s Clark Kent soaring upward, cape rippling as if eager to race the wind.
The Yellowstone season five finale delivered a storyline that hit harder than anyone might have anticipated. Instead of offering gentle goodbyes, it pulled the rug out as Beth Dutton found the perfect moment to avenge her father, John.
On Instagram, the actress just released a short but striking compilation video of the horrific comments people have been saying about her, flipping the script on body-shaming critics who’ve tried to take her down. It’s got a refreshingly direct tone—no frills, just real words.
Speculation is heating up among Ariana Grande fans after Ticketmaster listed 15 upcoming events under her name, hinting at a possible 2025 tour. While no official announcement has been made, the listings have fueled anticipation, especially following the release of her seventh studio album, eternal sunshine.
TikTok’s fate in the United States hangs in the balance after a federal appeals court rejected an emergency request from TikTok and its parent company, ByteDance, to delay a law that could force the app to be sold or face a ban.
Real estate farming is an effective marketing strategy. It helps real estate agents dominate a specific neighborhood by building strong relationships and becoming the go-to expert in that area. One of the key components to ensuring success in farming is choosing the right materials that will establish your presence and resonate with the community.
Exxon Mobil plans to build a natural gas power plant to supply electricity directly to data centers. The plant will include carbon capture technology to reduce 90% of its carbon emissions, addressing both energy demand and environmental concerns. This marks a shift for Exxon, as the company has historically focused on supplying energy for its own operations.
Adobe’s recent quarterly outlook has rattled investor confidence, sending its stock plummeting. While the firm’s earnings topped expectations, its forecasts for the upcoming quarter and beyond landed with a thud.
Stanley, the maker of the widely popular travel mugs, has announced a major recall on millions of lids, raising safety concerns among users. The issue stems from lids detaching during use—often while the drinker is mid-sip of hot coffee—leading to burns and injuries. The recall impacts approximately 2.6 million mugs sold since mid-2016.
Macy’s, long a mall anchor, will close 65 stores by January's end. This exceeds the 50 closures previously hinted at, as leadership seizes a favorable deal-making climate. These closures are part of a broader plan to shutter 150 locations by 2026.
Starting December 14, Canadians can enjoy two months of savings as the federal government temporarily removes the GST/HST from certain essential goods. This tax break applies to items bought and delivered by February 15, 2025, with no extra steps required from shoppers—the tax is automatically removed at checkout.
Big news in the fashion world: Chanel has a new creative director! Matthieu Blazy, known for his edgy and innovative designs, is now in charge of all of Chanel collections from ready-to-wear to haute couture.
The popular YouTube interview series "Hot Ones" has been sold for $82.5 million. The show, known for its unique format of interviewing celebrities while they eat increasingly spicy wings, has gained a massive following and become a cultural phenomenon.
The CFPB has capped overdraft fees at $5, aiming to reduce costs for consumers. While this helps those hit with high fees, it may lead banks to cut or limit overdraft services, affecting people who rely on them to cover essential expenses.
Elon Musk's net worth has surpassed $400 billion, marking a historic first. This surge is attributed to a 71% increase in Tesla's stock value and a significant rise in SpaceX's valuation.
The 97th Academy Awards will make history by streaming live on Hulu alongside its traditional ABC broadcast. The ceremony is set for Sunday, March 2, 2025, at 7 p.m. ET. Hulu subscribers can also access the event on-demand the following day.
Pepsi is adding a festive twist to the holidays with a new Gingerbread-flavored soda. The drink, available in Pepsi Zero Sugar Mini Cans, combines Pepsi’s classic fizz with flavors like brown sugar, cinnamon, ginger, and molasses. It’s the brand’s first holiday-themed soda in years and will be available starting December 4 for a limited time.
Starbucks saw a significant 42% surge in customer visits during its annual Red Cup Day on November 14, signaling strong engagement with its popular holiday promotion. The event, which rewards customers with collectible festive cups for specific purchases, has become a signature part of the brand’s seasonal strategy. This year’s success follows a period of challenges, including inflation-driven spending cuts and competition from local coffee shops.
John Krasinski and Matthew Rhys are teaming up for a new Prime Video series titled Silent River. The thriller explores the lives of two men in a small American town as they uncover shocking secrets, including the presence of a serial killer.
Nissan seems to be in serious trouble. Insiders say the company might have just over a year (12-14 months) to sort out its finances before things become unsustainable. Slowing sales in big markets like China and the U.S. have hit hard, forcing Nissan to cut more than 9,000 jobs and reduce production by 20%.
Vancouver’s Mayor Ken Sim has a new idea to keep the city’s finances steady: Bitcoin. He’s proposing that the city consider adding the cryptocurrency to its reserves. The goal is to protect purchasing power and prepare for potential economic challenges. The plan, called “Preserving the city’s purchasing power through diversification of financial resources,” is set to go before the City Council on December 11.
Mixed reviews about Moana 2 suggest it’s a good effort but not the groundbreaking follow-up fans hoped for. Many saying it doesn't beat the original, but still a good watch. Here's what we gathered.
Alo Yoga, the celebrity-loved activewear brand, is offering 30% off sitewide for Black Friday—its biggest sale of the year. Known for blending style and performance, Alo’s pieces are staples for stars like Kendall Jenner, Rosie Huntington-Whitley, Candice Swanepoel, and Saweetie. Whether it’s their leggings, cozy zip-ups, or sleek accessories, Alo outfits can be spotted on celebs heading to workouts or running errands in effortless style.
Conor McGregor’s whiskey and stout brands are being pulled from stores across Ireland and the UK. Major retailers like Tesco, SuperValu, and Centra have decided to stop selling Proper No. Twelve whiskey and Forged Irish Stout. Proper No. Twelve announced they will no longer use McGregor’s name or image to promote the brand.
Reformation’s highly anticipated Black Friday sale is here, offering 25% off every single item. This Black Friday, you can explore Reformation’s entire collection, including their best-selling wedding guest dresses, cozy knitwear, and luxury basics—all at 25% off.
Lucasfilm has confirmed that Star Wars: Skeleton Crew will debut earlier than expected on Disney+. The series will kick off with a two-episode premiere on Monday, December 2, at 6:00 p.m. PST, followed by weekly episodes streaming every Tuesday at the same time. Along with the announcement, Disney+ released a new teaser and poster for the show, giving fans a glimpse of what’s to come.
Drake has taken legal action against Universal Music Group (UMG) and Spotify, accusing them of unfairly boosting Kendrick Lamar’s diss track Not Like Us. According to Drake, the track’s success was due to bots, influencer payments, and deals with radio stations rather than genuine popularity.
Walmart, the world’s largest retailer, is reducing its focus on diversity, equity, and inclusion (DEI) efforts. This move follows similar changes by companies like Ford and John Deere, which have faced pressure from conservative groups. Walmart says it will no longer use race or gender to guide decisions on supplier contracts or grants. The company also stated it has never used quotas and will stop gathering demographic data when assessing grant applications.
John Tinniswood, who lived an incredible 112 years, passed away in Southport, England, as the world's oldest man. Born in 1912, he lived through more than a century of change, witnessing two world wars and major global events.
The Menendez brothers are not getting out this year. Erik and Lyle Menendez will remain in prison until at least January 30, 2025, after a judge postponed their resentencing hearing.
Virgin River has a way of making you feel right at home, and Season 6 is arriving at the perfect time. Set to release on December 19, 2024, this fan-favorite series is the ultimate holiday treat. As the cold settles in, the show’s warm, small-town vibes and heartfelt stories provide the perfect escape for cozy nights during this season.
The Canada Post strike is now in its second week, with no sign of a deal being reached. The strike, which started on November 15, has caused delays in mail and parcel deliveries across Canada. Talks between Canada Post and the postal workers’ union continued over the weekend, but both sides admit there hasn’t been much progress.
Production for The Boys Season 5 is officially underway. Laz Alonso, who plays Mother’s Milk, shared a behind-the-scenes cast photo on Instagram with a caption confirming the start of filming in Toronto, Ontario.
Katy Perry will bring her “Lifetimes” tour to Canada in summer 2025. She made the announcement in a lighthearted video on Instagram, playfully featuring a bottle of Clearly Canadian water to reveal the Canadian leg of her tour.
LoveShackFancy and Bogner Fire + Ice have teamed up to create a dreamy ski collection that blends the charm of coquette style with high-performance ski wear. The collection just launched today and features cozy fleece jackets, sleek ski jackets, boots, and ski pants, each designed to make a statement on and off the slopes.
The 2024 Macy’s Thanksgiving Day Parade kicks off on Thursday, November 28, at 8:30 a.m. ET. This year’s celebration promises 3.5 hours of exciting performances, larger-than-life balloons, and stunning floats as it travels from Manhattan’s Upper West Side to Macy’s Herald Square. Broadcast on NBC and streaming on Peacock, the parade will be one you don't want to miss.
e.l.f. Cosmetics has launched a fun new campaign, “eyes. lips. face. fandom.,” starring Joey King and Lucien Laviscount. The playful ad highlights the brand’s Power Grip Primer as the ultimate “fan favorite,” using humor to show how it brings people together.
Huggies, part of Kimberly-Clark Canada, has introduced a new campaign called “Sound of a Hug” under its “Hugs Change Everything” platform. The campaign features a tool that creates custom sleep tracks for babies using their parents’ heartbeat and other factors like mood and sleep style.
Aritzia has officially kicked off its Black Friday sale, offering up to 50% off select items. If you’ve been waiting to update your wardrobe with some of their signature pieces, now’s a great time to explore. From practical winter outerwear to everyday basics, the sale includes a variety of styles that balance quality with timeless design.
Lisa Gozlan’s iconic smiley bracelets have become a must-have for jewelry lovers everywhere. Today, the black Friday sale has started. The Black Friday sale is 20% off sitewide—or 30% off if you spend over $500.
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