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Drake Sues UMG, Spotify for Allegedly Boosting Kendrick Lamar's Hit

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Drake Sues UMG, Spotify for Allegedly Boosting Kendrick Lamar's Hit

Drake has taken legal action against Universal Music Group (UMG) and Spotify, accusing them of unfairly boosting Kendrick Lamar’s diss track Not Like Us. According to Drake, the track’s success was due to bots, influencer payments, and deals with radio stations rather than genuine popularity. He also alleges UMG worked with Spotify to promote Lamar’s song even when users searched for other artists, including Drake.

The song, which broke streaming records with over 900 million plays, includes controversial lyrics targeting Drake. His legal team claims UMG prioritized profits by making Not Like Us go viral and ignored the harm it caused Drake’s reputation. UMG denies the accusations, calling them baseless, while Spotify has not commented.

This dispute comes after a summer of heated exchanges between the two rappers, who are signed to different UMG labels. Drake’s lawyers say attempts to settle the issue privately failed, leading to the current legal filings. They accuse UMG of violating laws and suppressing Drake’s music to favor Lamar’s.

Image Credit: Republic Records

      

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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