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LoveShackFancy x Bogner Fire + Ice: A Dreamy New Ski Collection

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LoveShackFancy x Bogner Fire + Ice: A Dreamy New Ski Collection

LoveShackFancy and Bogner Fire + Ice have teamed up to create a dreamy ski collection that blends the charm of coquette style with high-performance ski wear. The collection just launched today and features cozy fleece jackets, sleek ski jackets, boots, and ski pants, each designed to make a statement on and off the slopes. It’s where LoveShackFancy’s signature feminine style meets Bogner’s expertise in technical outerwear. With ski fashion being a very big trend, these looks are guaranteed to wow!

The collection is filled with delicate details, including pink and lavender hues, playful bow motifs, and floral patterns that give traditional ski gear a feminine twist. They even launched many of the same products for younger girls! These thoughtful touches bring a sense of elegance to pieces that are built for adventure. Whether you’re skiing through snow or relaxing après-ski, the collection ensures you look stylish every step of the way.

The campaign brings the collaboration to life with stunning visual shots and video campaign in a cozy ski lodge cabin. The rustic setting, with its wood tones and snowy backdrop, perfectly complements the romantic aesthetic of the collection. Models showcased the pieces while lounging by the alps and playing with the snow, making it easy to imagine yourself wrapped in the beauty and comfort of this collection.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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