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What to Expect at the 2024 Macy’s Thanksgiving Day Parade

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What to Expect at the 2024 Macy’s Thanksgiving Day Parade

The 2024 Macy’s Thanksgiving Day Parade kicks off on Thursday, November 28, at 8:30 a.m. ET. This year’s celebration promises 3.5 hours of exciting performances, larger-than-life balloons, and stunning floats as it travels from Manhattan’s Upper West Side to Macy’s Herald Square. Broadcast on NBC and streaming on Peacock, the parade will also include live audio descriptions for visually impaired viewers, ensuring an inclusive experience for all.

Expect an impressive lineup of 22 floats and 17 character balloons, including new debuts like Minnie Mouse, Goku from Dragon Ball, and Gabby from Gabby’s Dollhouse. Joining the festivities are six new floats, such as “Candy Cosmos” by Haribo and Netflix’s “Wednesday’s Feast.” More than 700 clowns, 11 marching bands, and 10 performance groups will add to the excitement, with appearances by beloved characters like Tom Turkey and Santa Claus.

This year’s star-studded performances include Jennifer Hudson, Kylie Minogue, Billy Porter, and Dan + Shay, among many others. With iconic choreographer Shay Latukolan leading dance routines and surprises throughout, the 98th Macy’s Thanksgiving Day Parade is set to deliver something for everyone, from music lovers to families cheering on their favorite balloons.

Disclosure: This list is intended as an informational resource and is based on independent research and publicly available information. It does not imply that these businesses are the absolute best in their category.
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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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