Huggies Launches "Sound of a Hug" Sleep Tool for Babies
Huggies, part of Kimberly-Clark Canada, has introduced a new campaign called “Sound of a Hug” under its “Hugs Change Everything” platform. The campaign features a tool that creates custom sleep tracks for babies using their parents’ heartbeat and other factors like mood and sleep style. Parents can access this feature on SoundOfAHug.com by answering a few questions, helping calm their babies and improve sleep.
The campaign will run from November 25 to December 31 across platforms like social media, online videos, and Spotify. It highlights research showing the positive effects of hugs on babies’ emotional and psychological development. By blending technology with parental care, Huggies is creating a unique way to strengthen the bond between parents and babies.
Huggies designed this tool to assist new parents during the early stages of parenting. The website can produce more than 50,000 personalized sleep tracks based on the information parents provide. This initiative reinforces Huggies’ mission to support families through simple, research-backed solutions.
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