With the swift nature of the SaaS marketing industry, data-driven success is key. Key performance indicators (KPIs) are essential to blossom in this competitive environment. Such analytics are a great source of insight about how effective a campaign is and help in decision-making. This post uncovers critical metrics every SaaS marketing agency must track to grow and profit.
After nearly four decades at the helm of American Vogue, Anna Wintour is stepping down as editor-in-chief. She made the announcement during a staff meeting, revealing that a new “head of editorial content” will take over U.S. operations.
Intel is preparing for a significant shift. Starting July 15, the tech giant will lay off 10,000 employees across four Santa Clara locations, including its headquarters on Mission College Boulevard.
Tentative deal ends 17-day Canada-wide DHL lockout; 2,100 Unifor couriers and warehouse staff poised to vote on wage, workload, security gains.
Deloitte sees a shallow 2025 recession, then growth as tariff fog clears and Canada’s new “One Economy” reforms spark investment.
Spirit Airlines has officially filed a complaint against the proposed “Blue Sky” alliance between JetBlue and United Airlines. The low-cost carrier argues that this partnership would give United too much power and turn JetBlue into a follower, reducing competition in key cities like New York and Boston.
McDonald’s and Krispy Kreme are officially ending their U.S. donut partnership by July 2025, citing rising costs and limited rollout success. Originally announced in March 2024, the deal aimed to bring Krispy Kreme donuts to all 14,000 McDonald’s locations, but the treats only made it to 2,400 stores nationwide.
Real estate brokerage Compass is taking Zillow to court, accusing the listing giant of stifling competition with a new policy requiring public home listings to appear on Zillow within 24 hours.
In the past few years, the streaming business has become so competitive that even major companies like Netflix struggle to keep subscribers loyal for a long period, as the variety of alternatives allows users to switch on and off all the time. Geo-restrictions are another reason—because sometimes people cannot find enough content available in their country, and it feels like they’re not getting enough value for their money.
Governor Kathy Hochul has announced plans to build New York’s first new nuclear power plant since 1989, aiming to strengthen the state’s clean energy infrastructure. The proposed facility would be a next-generation, zero-emission plant located in upstate New York, producing at least one gigawatt of electricity.
In the contemporary digital age, businesses and other organizations need digital signage to communicate with their audiences effectively. While this display of multimedia content can take a variety of forms, such as videos, images, and slides, on almost any kind of screen, digital signage requires reliable hardware to work smoothly.
Botpress lands $25 M to ramp up its cloud platform for enterprise AI agents, hiring fast and targeting global rollouts beyond prototype chatbots.
For small business owners facing cash flow challenges, a merchant cash advance (MCA) can offer fast and flexible access to capital. Unlike traditional loans, MCAs provide funding based on future credit card or debit card sales, which makes them a popular choice for businesses with steady revenue but poor credit or limited collateral.
Judge okays Ruby Liu’s $6 M purchase of three Hudson’s Bay leases, first step in her plan to launch modern department stores across Canada.
Klarna jumps into wireless: $40 unlimited 5G, instant eSIM setup, zero hidden fees—U.S. first, U.K./Germany next.
Lululemon is cutting approximately 150 corporate roles, primarily from its store support centres, as part of a broader restructuring effort to stay agile amid shifting global trade dynamics.
Email marketing plays a very significant role in any digital marketing scheme. It gives organizations the opportunity to build relationships with the customers and prospects, market their products and services. Nonetheless, email analytics and strategy is very crucial to the success of an email campaign. With email analytics, you get the necessary information and knowledge to learn the behavior of your audience, improve your campaigns, and enhance performance. This guide will discuss what email analytics is about, which metrics and KPIs are most important, and how you can transform email data into actionable information.
Social sites such as Twitter enable us to broadcast our thoughts and opinions to a possible audience of millions of people in a split second. But, thoughtless posts posted under passion can turn around and bite us. This paper will consider the question of whether people can lose their jobs over deleted tweets in the year 2025, despite the removal of the offending content.
UBS's 2025 Global Wealth Report reveals that over 379,000 Americans became millionaires in 2024—more than 1,000 each day. Driven by strong markets and a stable U.S. dollar, the U.S. now accounts for nearly 40% of the world's millionaires, with global wealth up 4.6%.
Kirkland’s is rebranding as The Brand House Collective to lead a new multi-brand retail strategy. With Bed Bath & Beyond, Overstock, and buybuy Baby under its umbrella, the company plans store conversions, leadership changes, and a bold retail transformation in 2025.
Hudson’s Bay is set to change its legal name following Canadian Tire’s acquisition of its intellectual property. The historic retailer will retain its brand under new ownership as the court oversees the company’s restructuring and formal rebranding process under CCAA.
A deadly listeria outbreak tied to FreshRealm’s chicken Alfredo meals sold at Walmart and Kroger has killed 3 and caused a pregnancy loss. Multiple products have been recalled as the CDC investigates cases across 13 states. Consumers are urged not to eat affected items.
SpaceX’s Starship exploded during a routine test at its Texas Starbase facility, marking the fourth failure this year. No injuries were reported, but the rocket’s reliability is under scrutiny as it's key to NASA's Artemis Moon missions and Elon Musk’s Mars colonization plans.
The Los Angeles Lakers have been sold for a record-breaking $10 billion, ending the Buss family’s 46-year legacy. New owner Mark Walter, already behind the Dodgers and Chelsea FC, takes over as Jeanie Buss remains governor. Here's what this game-changing sale means for the NBA’s most iconic team.
California’s latest wildfires are hitting just when the state’s homeowners face soaring insurance rates and policy cancellations. Newly announced rules might bring insurers back into hard-hit areas, but skeptics fear they’ll also drive prices even higher.
Delta taps Uber as its exclusive rideshare partner, ending an eight-year run with Lyft. SkyMiles members can soon earn miles through Uber rides and deliveries, signifying a major shift in Delta’s loyalty strategy.
Girl Scouts confirm S’mores and Toast-Yay! cookies will be discontinued after 2025, giving fans one last season to stock up on these beloved treats before they join the retired lineup.
HBO’s The Last of Us Season 2 returns April 2025 with Kaitlyn Dever’s Abby front and center, promising bigger stakes and thrilling new twists.
Meta is making a sharp turn away from its long-standing fact-checking program on Facebook, Instagram, and Threads. Rather than relying on third-party organizations to spot misinformation, the company will start depending on community-driven notes—meaning users themselves point out and label suspicious posts.
Meta has just announced the appointment of Dana White—best known for turning the UFC into a global sports powerhouse—to its board of directors. Known for his knack for brand-building and forging dedicated fan bases, White is set to lend his expertise as Meta explores emerging frontiers in AI, wearables, and social connectivity.
Puerto Rican icon Bad Bunny just released his sixth solo album, Debí Tirar Más Fotos, marking yet another milestone in his meteoric career. Out on Sunday (Jan. 5), the 17-track collection celebrates the island’s traditional sounds—like plena and jíbara—blended with modern reggaetón production. The project arrives as a nod to his heritage, spotlighting both cultural pride and personal reflection.
Zendaya turned heads at the 2025 Golden Globes by sporting a ring on her left hand, instantly sparking rumors that she and Tom Holland had taken a major step in their relationship. PEOPLE later confirmed on January 6 that the beloved pair is, indeed, engaged, sending fans everywhere into a joyous frenzy.
Prime Minister Justin Trudeau’s decision to step down as Liberal leader is shaking up Ottawa’s political scene. He’ll stay on as PM until a new leader is chosen, but battle lines are already being drawn for what comes next in Canadian politics.
Experience a new era of WWE action as Raw hits Netflix, uniting legendary icons and current headliners in a binge-worthy showcase of sports entertainment.
Learn the 2025 Golden Globe Awards date, time, nominees, and discover where to watch live on CBS, Paramount+, and E!
GM grows U.S. sales 4% in 2024—topping 2.7 million vehicles—and doubles its electric market share. Discover how strong EV demand, record pickup sales, and brand-wide gains propelled GM to its best performance since 2019.
Jordan Peterson and Pierre Poilievre Talk Housing, Immigration, and Canada’s Future
Billie Eilish has ended 2024 on a massive high, with her track “Birds of a Feather” officially becoming Spotify’s most-streamed song of the year. Initially in third place on the platform’s Wrapped stats, it skyrocketed past two major hits—Sabrina Carpenter’s “Espresso” and Benson Boone’s “Beautiful Things”—to land at number one, surpassing 1.78 billion streams at last count.
Tesla’s surprising dip in 2024 sales highlights the challenges facing an aging lineup and stiff global competition. Still, its bets on autonomous driving and AI tech might keep the brand in the driver’s seat of the evolving EV market.
Biden’s decision to halt Nippon Steel’s takeover of U.S. Steel could reshape both global commerce and local jobs. Dive into the politics, the legal battles, and the implications for American industry as steel remains a hot topic on the campaign trail.
Several leading US banks, including Morgan Stanley, Citigroup, Bank of America, Wells Fargo, and Goldman Sachs, have decided to leave the Net Zero Banking Alliance, a United Nations-supported group aimed at cutting carbon emissions.
Get ready for an unforgettable evening of comedy, glamour, and big reveals at the 82nd Annual Golden Globes®. With Nikki Glaser at the helm and a lineup of Hollywood favourites presenting, this year’s show promises all the sparkle you’d expect from Hollywood’s Party of the Year®.
Over nine million low-wage workers in 21 states are gearing up for a raise in 2025. With the federal minimum wage stuck in the past, these state-by-state hikes mark an important step toward better pay for America’s hardest-working earners.
Justin Baldoni, the “It Ends With Us” star has filed a massive $250 million defamation suit against The New York Times. His complaint alleges the publication used incomplete text messages and relied heavily on Blake Lively’s unverified account of events, painting him as a harasser who launched a smear campaign when she raised workplace concerns.
One dead, seven injured in Tesla Cybertruck explosion at Trump Hotel Las Vegas. Authorities investigate possible malfunction as the new year begins.
Explore Netflix's Missing You, Harlan Coben's latest crime drama. Learn about the plot, cast, twists, and why critics are calling it both engaging and forgettable.
Explore the Squid Game Season 2 ending explained, including key twists, the Cheol-su doll reveal, and what it means for Season 3 coming in 2025.
Get the latest updates on Squid Game Season 3, including its release date in 2025, plot details, and what fans can expect from the final chapter of Netflix’s hit series.
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