Dana White Joins Meta’s Board of Directors

Meta has just announced the appointment of Dana White—best known for turning the UFC into a global sports powerhouse—to its board of directors. Known for his knack for brand-building and forging dedicated fan bases, White is set to lend his expertise as Meta explores emerging frontiers in AI, wearables, and social connectivity. By bringing in the man behind UFC’s international reach, Meta is signaling that it aims to scale up in a whole new way.

White’s long track record of expanding the UFC from niche promotion to global phenomenon underscores his ability to nurture high-octane brands that resonate with millions. “I’m excited to learn from the inside while sharing what I’ve learned about growing an international brand,” he said, hinting that his approach of mixing business savvy and audience engagement will mesh well with Meta’s forward-looking vision.

For Meta, White’s addition could mark a new era of embracing bold, sports-style marketing and fan engagement strategies. With his direct, results-driven mindset now in the boardroom, many are watching to see how it amplifies Meta’s quest to capture the next wave of digital consumers.