Klarna, best known for “buy now, pay later” checkouts and a slick banking app, is muscling into telecom. Starting in the U.S. within weeks, the Swedish fintech will offer a $40-a-month unlimited plan—uncapped 5G data, talk, text—running on AT&T’s network and powered by mobile-OS startup Gigs. Setup takes minutes: open the Klarna app, tap to port your number (or grab a fresh one), and an eSIM boots the phone onto the new service—no store queue, no paperwork, no activation fee.

Why the pivot? Klarna’s own polling says half of Americans stay put because switching carriers feels like pulling teeth. With 25 million U.S. users already embedded in its ecosystem—and a sky-high NPS score of 81—the company sees a chance to fold connectivity into its neobank toolkit, the same way it bundled installment payments and savings goals. CEO Sebastian Siemiatkowski frames it as “saving time, money, and worry,” all under one pink-tinged umbrella.

The launch begins with a single, flat-rate plan, but premium and international tiers hit later this year, followed by rollouts in the U.K., Germany, and beyond. For a telecom sector still mired in hidden fees and 24-month handcuffs, Klarna’s entry could pressure legacy carriers to simplify—or risk customers tapping away to something smoother.