SiriusXM Bets Big on Ads With Launch of New Cheaper Subscription Plan
SiriusXM is changing the dial on its business model. Known for offering commercial-free content in cars, the audio giant has introduced a new ad-supported subscription tier called SiriusXM Play. Starting at under $7 a month, the new plan gives users access to over 130 channels and aims to convert more free trial users into paying customers by offering a budget-friendly option that includes limited commercials.